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August 2023 Core Update
Just when you thought you could relax a little and enjoy the summer, Google rolls out another Core Update.
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It’s been a relatively quiet couple of months in terms of updates and changes in Google search.
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The time has come; Google Analytics has officially stopped receiving data and, as of 1st of July, has been replaced by its much unloved successor GA4.
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“Search Generative Experience (SGE)”; this is a new phrase that entered our world in May. It refers to Google’s new implementation of AI directly in search results, which was announced at its annual I/O conference held last month.
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Our local high street has been under pressure from online retailers for years, and many of our small shopkeepers are still finding it really hard to make the most of the new digital reality.
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As is typical every month now, most of the SEO chatter online is regarding AI and its impact on search.
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March was a busy month for Google. It rolled out a new Core Update, and it was a big one, whilst also making its AI chatbot, Bard, finally available.
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February was a busy month in the world of search. Bing (the Microsoft search engine that you probably don’t use that often) released it’s much anticipated AI Chat facility.
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January continued where we left off last year, with a huge amount of chatter around the use and benefits of tools such as OpenAI’s ChatGPT.
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Happy New Year!
As we commence the new year, it’s a great time to look ahead at what 2023 may have in store for us from an SEO perspective.
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Is Google search getting worse? Are the results not as good as they should be, or possibly, worse than before?
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Tackling web spam, refreshed guidelines for site owners, and new search features. October was certainly a busy month for Google as it continues to take action on low-quality websites to ensure that it delivers quality, relevant results to its users.
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