Showing Category: Content Marketing
Latest Blog Posts
Performing a content audit can be extremely valuable. It can help you to improve your website and plan marketing activity, and it is something that almost every business could benefit from.
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Evergreen content is sought after by digital marketers and businesses because it is more likely to remain valuable over a long period of time.
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Want to know what’s killing your content conversions? One word: jargon.
We’re all familiar with management speak, like being asked to employ “360 degree thinking”, or to reach for “low hanging fruit”.
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Creating content that goes viral is every writer’s dream. It’s not just the headline of your blog post, article or web page that needs to convey your message and draw readers in.
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We’ve all heard the phrase “content is king.” But what does it actually mean? Is it just another meaningless digital-age phrase, banded about to impress those who are digitally clueless?
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Believe it or not, a successful blog has the potential to become the most popular section of your website, read regularly by existing and prospective clients and widening your business appeal.
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Is it cool to leave apostrophes out? Does a missing comma matter? With the rise of social media, emojis and large-scale acceptance of an urban dictionary, it leaves me wondering if the importance of grammar and punctuation has been taken down a peg or two.
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The content of your website says a lot about your business. Companies that take the time to get their content right are more likely to make the right impression on their audience, leading to more sales and conversions.
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Content creation is a bit like wooing a beautiful girl. You’re clear about the end goal, but what’s the best seduction technique to get you there?
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Content is not King. Search engines only care about your content in so far as it answers searchers questions.
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There could well be an extra gift under our Christmas tree this winter from a certain major search engine, with the next Google Penguin Update likely to arrive within the next two months.
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When I was first tasked with the job of ‘learning more about SEO’ in order to improve my content, it seemed like an impossibly daunting task.
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