Artemis blog Google video 2

Goal setting video from Google

You might have recently seen the fantastic beginner’s overview from Google explaining how Google search actually works. If you enjoyed it, you might be interested in watching the second video in the series – Setting goals for your website (and why it matters). This video explains the various types of metric that you could consider tracking, including queries, impressions, and clicks, and introduces important analytics tools search as Google Analytics and Google Search Console.

If you’re interested in learning more about Google and how SEO can revolutionise your business, contact the team at Artemis today.


The Best April Fools’ Day Web Features of 2014

There were some memorable April Fool’s jokes circulating the web yesterday, some of which just couldn’t go without a mention. Whether you were convinced to apply for Google’s Pokémon exploration team or found yourself pulling weird facial expressions when exploring Reddit, here are some of the April Fool’s features you might have missed from yesterday.

Manchester United’s away kit for next season seems to be looking a lot like another Manchester clubs home strip, or at least that’s what many of us were led to believe as a result of some footage that ended up doing the rounds on Twitter. A source claiming to be from Old Trafford told MirrorFootball that they felt fans would “warm to the new kit”.

Is it a revolutionary way to browse Reddit? Or just something that makes you look ridiculous to everyone else in the room? That’s what “Headdit” was all about. It came down to using your head and facial expressions to make your way around the site.

Ever wanted to just leave the office environment or set your construction tools down and become a Pokémon master instead? There were plenty of thrilled enthusiasts on Tuesday morning who believed Google were searching for a new recruit that had to be able prove themselves as a Pokémon fanatic and subsequently catch ‘em all. That’s right, Google Maps was temporarily infested with hordes of Pokémon for you to catch and collect, as you’ll see in the video above.

And finally, what turned out to be a favourite in the Artemis office, Ancestry.com introduced a new DNA-identification method of finding distant relations. “Simply place your tongue on the screen below, hold and submit”. Which begs the question, did anyone actually do that!?

You can get a free consultation from Artemis today to discover more about how we can improve your SEO campaign. This isn’t an April Fool! Contact us today!


British Security to Monitor YouTube for Threatening Content

With threats to national security recently being linked with what appears on the web, Google have given British security special access to YouTube to provide officials with the opportunity to remove anything that may pose a threat to the security of the country.

It’s a move that has been prompted by the fact that governments across the world are desperately searching for ways to stem the flow of jihadi material on the web as a result of the war in Syria.

It’s believed that around 400 Britain’s have travelled to Syria to join the conflict as a result of content issued on YouTube and it’s this that the government are trying to act upon.

So how is the authority we would usually expect British security to have over social media and video sharing sites such as YouTube any different?

Google has now given officials permission to effectively work “at scale” when ridding YouTube of threatening content rather than picking through individual videos.

The issue for the government is that not everything that appears on YouTube or any other file sharing site can truly be regarded as illegal even if it does pose a threat to national security.

This is why James Brokenshire, the UK’s security and immigration minister, has stressed that action must be taken with content that is “unsavoury and not the sort of material that people would want to see or receive”, whether it’s illegal or not.

Make sure you check out our free consultation service here at Artemis to discover how we can further your online business and achieve the results that you are after.