Latest Blog Posts
What is Keyword Tagging?
Keyword tagging is the process of organising and grouping related keywords into specific categories to improve search engine optimisation and content strategy.
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March 2024 Core Update
Today, Google started the rollout of significant search quality enhancements including the March 2024 core update and multiple spam updates.
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When it comes to building trust and converting customers, reviews can’t be ignored. We use testimonials and feedback as a way of making decisions about brands, products or services.
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January was a relatively quiet month in terms of ranking fluctuations and updates in Google search results.
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For startups and small businesses looking to grow, one of the most impactful ways to drive traffic and conversions is to try and rank in Google Maps.
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What will search engine optimisation look like in 2024 as innovations like generative AI and evolving algorithms continue reshaping the industry?
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Happy New Year! As we start 2024, we are probably leaving behind one of the most disruptive years in search in recent times.
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Link-building remains one of the most important search engine optimisation (SEO) techniques for improving a website’s authority and Google rankings.
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Evergreen content is the kind of informative, useful content that stays relevant long after you hit “publish.” It isn’t tied to temporary trends or timely happenings that will soon fade away.
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There’s been little space to breathe since October’s Spam and Core update. With the holiday season ramping up, November is always a busy month for Google as it works to limit seasonal spikes in spam.
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Rich snippets are important SEO tools that marketers should know about.
Rich snippets provide essential additional details about your web pages in search engine results pages (SERPs) that make such a difference in how searchers understand what your website is all about.
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Black Friday is one of the biggest shopping days of the year for retailers, with billions spent online.
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