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SEO Insights: April 2024 Report

Our April 2024 SEO Insights further examines the recent Google Core Update’s impact on rankings and content quality, plus the potential for AI to revolutionise how we access online information.
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Having the right tools and software can optimise your digital marketing efforts for better results.

SEO Insights: March 2024 Report

Just as I finished writing my SEO insights for last month, Google began rolling out its “mega update”.
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Optimising for Google Discover

Many of you reading this may be unfamiliar with Google Discover. Or, rather, you may know that it exists but aren’t sure how to optimise for it.
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Meta Keyword Tags: Should You Use Them?

What is Keyword Tagging? Keyword tagging is the process of organising and grouping related keywords into specific categories to improve search engine optimisation and content strategy.

SEO Insights: February 2024 Report

March 2024 Core Update Today, Google started the rollout of significant search quality enhancements including the March 2024 core update and multiple spam updates.
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When it comes to building trust and converting customers, reviews can’t be ignored. We use testimonials and feedback as a way of making decisions about brands, products or services.
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SEO Insights: January 2024 Report

January was a relatively quiet month in terms of ranking fluctuations and updates in Google search results.
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For startups and small businesses looking to grow, one of the most impactful ways to drive traffic and conversions is to try and rank in Google Maps.
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What will search engine optimisation look like in 2024 as innovations like generative AI and evolving algorithms continue reshaping the industry?
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SEO Insights: December 2023 Report

Happy New Year! As we start 2024, we are probably leaving behind one of the most disruptive years in search in recent times.
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Digital PR vs. Manual Link-Building Strategies

Link-building remains one of the most important search engine optimisation (SEO) techniques for improving a website’s authority and Google rankings.
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