Want to know what’s killing your content conversions? One word: jargon. We’re all familiar with management speak, like being asked to employ “360 degree thinking”, or to reach for “low hanging fruit”. Jargon isn’t just limited to these meaningless clichés though, and if you’re not careful, it could be costing you customers. ‘Jargon’ refers to […]
Mar
05
Feb
28
What’s the secret to writing a successful blog? This isn’t a trick question and neither should the answer come as a great surprise: Content is king. It’s obvious when you think about it from a reader’s point of view. Why would anyone read a blog post that’s boring, too difficult or too long? Wouldn’t they […]
Feb
12
Reg charity no: 1150202. We are delighted to announce our partnership with local charity, Kangaroos. At Artemis we think it’s important to support our local community, and we couldn’t think of a better way than to partner with such a great charity. Kangaroos are a local charity based in Haywards Heath providing valuable support to […]
Feb
05
Creating content that goes viral is every writer’s dream. It’s not just the headline of your blog post, article or web page that needs to convey your message and draw readers in. The first sentence will determine whether your readers engage with your content or bounce off. After your headline, the first hurdle of […]
Jan
22
It goes without saying that conversions via your website are vital, but many websites skip simple tricks to boost their conversion rate. Before changing your website, you’ll want to understand and measure the levels of enquiries your website currently generates by setting up tracking. You can do this by setting up goal tracking in Google […]
Jan
02
In the future we’ll look back on 2017 as the year when the transition from a “mobile first world” to an “AI (artificial intelligence) world” truly began. In terms of SEO news and significant algorithm updates it was a very quiet year; but in the background the influence of AI was really starting to be […]
Dec
20
Whether you’re using email marketing to reach your tailored target audience or to find potential new customers, there are effective techniques that are ideal for increasing higher open rates and engagement for any campaign. Many businesses rely on automated emails such as sign-up forms and welcome emails (which can be key!) rather than actually planning […]
Dec
12
What are micro-moments? We live in an increasingly “right here, right now” world. Much of this is due to the fact that the majority of us these days have a smartphone to hand at all times. This means we have in our pocket the modern-day equivalent of an encyclopaedia, a phone directory, a town guide […]
Sep
14
In 2016, a study found that the number of people browsing the internet on their mobile overtook desktop for the first time ever. Another article from Search Engine Land found that nearly 60% of search queries were made from mobile devices. The message is clear: mobile matters, and speed is key. Think about how often […]
Aug
11
Have a website? You should apply Schema Markup. Why? schema.org is a powerful optimisation technique which will help search engines to understand what the data on your website actually means. It applies structure to your data and content, allowing search engines to display featured (or rich) snippets. Working with local businesses, we’ve tested quite a […]
