It goes without saying that conversions via your website are vital, but many websites skip simple tricks to boost their conversion rate. Before changing your website, you’ll want to understand and measure the levels of enquiries your website currently generates by setting up tracking. You can do this by setting up goal tracking in Google […]
Jan
22
Jan
02
In the future we’ll look back on 2017 as the year when the transition from a “mobile first world” to an “AI (artificial intelligence) world” truly began. In terms of SEO news and significant algorithm updates it was a very quiet year; but in the background the influence of AI was really starting to be […]
Dec
20
Whether you’re using email marketing to reach your tailored target audience or to find potential new customers, there are effective techniques that are ideal for increasing higher open rates and engagement for any campaign. Many businesses rely on automated emails such as sign-up forms and welcome emails (which can be key!) rather than actually planning […]
Dec
12
What are micro-moments? We live in an increasingly “right here, right now” world. Much of this is due to the fact that the majority of us these days have a smartphone to hand at all times. This means we have in our pocket the modern-day equivalent of an encyclopaedia, a phone directory, a town guide […]
Sep
14
In 2016, a study found that the number of people browsing the internet on their mobile overtook desktop for the first time ever. Another article from Search Engine Land found that nearly 60% of search queries were made from mobile devices. The message is clear: mobile matters, and speed is key. Think about how often […]
Aug
11
Have a website? You should apply Schema Markup. Why? schema.org is a powerful optimisation technique which will help search engines to understand what the data on your website actually means. It applies structure to your data and content, allowing search engines to display featured (or rich) snippets. Working with local businesses, we’ve tested quite a […]
Jul
27
We’ve all heard the phrase “content is king.” But what does it actually mean? Is it just another meaningless digital-age phrase, banded about to impress those who are digitally clueless? Well ladies and gentleman, it’s probably no surprise to learn that content is still king, and that king has never been more powerful. When it […]
Jul
17
Whether you’re creating brand new content for an ecommerce site or just refreshing your product pages, it’s worth spending some time to get the copy right. Too many businesses copy and paste the product description from the supplier’s site or just free write whatever comes to mind when they come to upload to their […]
May
11
Believe it or not, a successful blog has the potential to become the most popular section of your website, read regularly by existing and prospective clients and widening your business appeal. In terms of SEO, a blog is the easiest way to add regular fresh content to your site. This, in turn, will improve […]
May
05
What an interesting year in SEO 2017 is already proving to be! So far we’ve seen a lot of changes. From the jokingly named Google Fred update to the increased dominance of local and personalised search, to our faster than ever push into a mobile-only world. Then there’s the speed of voice search adoption. But […]
