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Generative AI chatbots are all the rage nowadays. OpenAI’s groundbreaking chatbot, ChatGPT, has paved the way for newer renditions, not least Bard, Google’s answer to the innovative Microsoft tool.
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At Google I/0 2023, the search engine giant announced groundbreaking new features and advancements that could drastically influence and shape the future of search marketing.
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There is no universal, one-size-fits-all approach to getting your website ranking on Google. Investing in SEO is going to be a different journey for every business – some will fare better than others, and it’s likely that what Google considers ‘best practices’ will change down the line.
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When done right, local landing pages can work phenomenally well. According to BrightLocal, 81% of consumers use Google as their primary platform for reading business reviews, reinforcing Google’s dominance in local search behaviour.
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