There is no universal, one-size-fits-all approach to getting your website ranking on Google. Investing in SEO is going to be a different journey for every business – some will fare better than others, and it’s likely that what Google considers ‘best practices’ will change down the line.

When done right, local landing pages can work phenomenally well. According to BrightLocal, 81% of consumers use Google as their primary platform for reading business reviews, reinforcing Google’s dominance in local search behaviour.