Showing Category: Search Engine Optimisation
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Google has just launched a major update to its search experience in the UK, and it’s something every small business owner should have on their radar.
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Is your website content working as hard as you are for your business? If you’re like most SME business owners in the UK, you’ve invested countless hours and resources creating content for your website.
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Google made SEO headlines when they added an extra E to their well-known E-A-T guidelines, so the acronym is now E-E-A-T, or Double E-A-T.
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Another month goes by, and the headlines are, yet again, all about AI. All talk in the world of SEO is the fast-paced evolution of search, which is, in turn, necessitating a change in strategy to adapt to the “new Google”.
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What is a Content Marketing Strategy?
A content marketing strategy is your roadmap for creating, publishing, and managing content that attracts and engages your target audience while supporting your business goals.
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In general, SEO is much more about building for the long-term, rather than quick wins.
At Artemis, we take a bespoke approach to optimising any site, but we firmly recognise that getting results is what’s truly important.
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Getting found online is a big deal for any business. For a long time, the main way to do that has been through SEO—Search Engine Optimisation—which helps your website show up in Google search results.
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SEO is an ever-elusive acronym, but what is search engine optimisation? In truth, it’s probably the case that no one truly understands how search engines evaluate internet content.
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Taking your business online is all about maintaining a positive and consistent presence and carefully considering your campaigns in order to maximise their efficiency.
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When it comes to measuring and improving SEO performance, many business owners focus solely on optimising their websites.
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Nowadays, having a mobile-friendly website is one of the most important aspects of your business.
With the majority of web traffic now coming from mobile devices, search engines like Google have adapted their indexing practices to prioritise mobile content.
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With the constant evolution of Google’s algorithms, many are left wondering: is link building still a vital component of SEO in 2024?
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