Showing Category: Search Engine Optimisation
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Running a small online business means wearing many hats, and marketing often gets pushed to the bottom of the priority list.
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Clients now find accountants online, often through Google, voice assistants, or AI search tools.
In 2025, visibility depends on both SEO and Answer Engine Optimisation (AEO) – structuring your content so Google and AI systems can quote you as the answer.
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The world of SEO continues to move fast, and September has been no exception. From Google’s ongoing AI push to important shifts in rank tracking, reviews, and branding, there’s plenty to take note of this month.
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Video content is essential for driving SEO, traffic and engagement. It significantly boosts rankings, increases click-through rates, and improves dwell time, which search engines favour.
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With August came fresh changes, a new Google spam update, AI mode trials and the rising influence of social media.
SEO has evolved and tactics that once boosted rankings can now trigger penalties. Google’s AI powered algorithm easily detects manipulative practices, meaning black hat SEO can tank your visibility and traffic.
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AI Overviews are AI-generated summaries for search queries. They sit atop Page One of Google, and can affect rankings, traffic, clicks and conversions.
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Search intent refers to the reason behind a search query. It defines and categorises what people are searching for when using a search engine like Google, and delves into why.
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Google has just launched a major update to its search experience in the UK, and it’s something every small business owner should have on their radar.
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Is your website content working as hard as you are for your business? If you’re like most SME business owners in the UK, you’ve invested countless hours and resources creating content for your website.
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Google made SEO headlines when they added an extra E to their well-known E-A-T guidelines, so the acronym is now E-E-A-T, or Double E-A-T.
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Another month goes by, and the headlines are, yet again, all about AI. All talk in the world of SEO is the fast-paced evolution of search, which is, in turn, necessitating a change in strategy to adapt to the “new Google”.
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