Showing Category: Search Engine Optimisation
Latest Blog Posts
At Google I/0 2023, the search engine giant announced groundbreaking new features and advancements that could drastically influence and shape the future of search marketing.
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A website is the heart of any business, and it needs to be reliable to enable you to meet your goals and build your reputation.
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There is no universal, one-size-fits-all approach to getting your website ranking on Google. Investing in SEO is going to be a different journey for every business – some will fare better than others, and it’s likely that what Google considers ‘best practices’ will change down the line.
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Not sure why your website isn’t getting organic traffic? It could be down to an accidental black hat SEO tactic you’ve performed on your website, without even knowing.
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Now that 2023 is underway, businesses are mapping out their plans and priorities for the year ahead. But to really hit the ground running, it’s worth incorporating the latest marketing trends into your strategy for bigger results.
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If you’re a small business, it can be hard to make people aware of your brand and services. How can you compete with larger businesses with a more established following and a larger marketing budget?
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Did you know that your website’s security directly affects your search engine visibility? Google and other search engines increasingly factor cybersecurity into their ranking algorithms.
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Google has chosen to make changes to its local listing platform. Previously known as Google My Business, or commonly by the acronym GMB, the service is now called Google Business Profile.
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Your SEO strategy is fundamental to attracting customers and turning them into conversions and sales. A high-quality SEO strategy should always include a mix of both on-page and off-page SEO techniques and tactics – there is no point in doing one without the other.
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While user experience and customer experience may sound like different terms for the same thing, nothing could be further from the truth.
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The rise in the importance of local SEO has been dramatic – once only a small niche in search, creating content and optimising for local search terms has become essential for businesses with any kind of physical presence.
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If you run a business that depends on a certain amount of foot traffic and face-to-face interaction with customers, local SEO is one of the most essential facets to your overall digital marketing strategy.
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