Showing Category: Search Engine Optimisation
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There is no universal, one-size-fits-all approach to getting your website ranking on Google. Investing in SEO is going to be a different journey for every business – some will fare better than others, and it’s likely that what Google considers ‘best practices’ will change down the line.
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Not sure why your website isn’t getting organic traffic? It could be down to an accidental black hat SEO tactic you’ve performed on your website, without even knowing.
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Now that 2023 is underway, businesses are mapping out their plans and priorities for the year ahead. But to really hit the ground running, it’s worth incorporating the latest marketing trends into your strategy for bigger results.
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If you’re a small business, it can be hard to make people aware of your brand and services. How can you compete with larger businesses with a more established following and a larger marketing budget?
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Did you know that your business’ website security directly affects your SEO? Google sees many of the effects of a hack or breach as a negative ranking factor.
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Google has chosen to make changes to its local listing platform. Previously known as Google My Business, or commonly by the acronym GMB, the service is now called Google Business Profile.
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Your SEO strategy is fundamental to attracting customers and turning them into conversions and sales. A high-quality SEO strategy should always include a mix of both on-page and off-page SEO techniques and tactics – there is no point in doing one without the other.
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Great images can be one of the most important aspects of your website from a user perspective.
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While user experience and customer experience may sound like different terms for the same thing, nothing could be further from the truth.
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Standing out from the crowd in the world of business is critical and it’s precisely for this reason that branding is so key – it defines your business and is how people identify your company.
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The rise in the importance of local SEO has been dramatic – once only a small niche in search, creating content and optimising for local search terms has become essential for businesses with any kind of physical presence.
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Google has had a busy January making significant changes to its algorithm and search results. As large updates are usually not implemented in the run up to Christmas, January is often the month where we see quite a few changes in the search results.
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