Latest Blog Posts
Search intent refers to the reason behind a search query. It defines and categorises what people are searching for when using a search engine like Google, and delves into why.
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July was another busy month with updates and news from Google and the wider SEO industry. From the July 2025 Core Update to the official launch of Google AI mode in the UK, here are some of the key highlights from last month.
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Google has just launched a major update to its search experience in the UK, and it’s something every small business owner should have on their radar.
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With changes to accessibility laws, creating an accessible website isn’t just a moral imperative – it’s a necessity.
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Is your website content working as hard as you are for your business? If you’re like most SME business owners in the UK, you’ve invested countless hours and resources creating content for your website.
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High-quality visuals remain one of the most powerful elements of a successful website. From capturing attention to showcasing products or telling your brand story, images play a key role in connecting with visitors.
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Another month goes by, and once again, the landscape of search continues to shift, and quickly. This month’s update is a little longer than usual, but it’s well worth the read to understand everything we’re doing here at Artemis to stay proactive and keep your strategy ahead of the curve.
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You’d be surprised at how effective internal links can be for a website. They connect your pages together, not just helping search engines understand and rank your content but, more importantly, guiding visitors through your website to other related and relevant pages.
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Google made SEO headlines when they added an extra E to their well-known E-A-T guidelines, so the acronym is now E-E-A-T, or Double E-A-T.
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Small businesses have it far tougher than big brands when it comes to competition, tighter budgets, and a smaller workforce.
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Another month goes by, and the headlines are, yet again, all about AI. All talk in the world of SEO is the fast-paced evolution of search, which is, in turn, necessitating a change in strategy to adapt to the “new Google”.
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What is a Content Marketing Strategy?
A content marketing strategy is your roadmap for creating, publishing, and managing content that attracts and engages your target audience while supporting your business goals.
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