High-Quality-Content

Why you should invest in high quality content for your site

Great content can be a huge advantage for your site, impressing visitors, increasing conversions, and boosting sales.

Producing the kind of high-quality content needed to make an impact requires investing in experienced writers who understand marketing and how to promote your business.

Of course, whenever you make a business investment in anything, you need to feel confident that you will see a return on your investment. The same goes for content for your site.

Thankfully, content actually has a direct effect on the success of your website in a number of ways. Perhaps the most immediately visible outcome is the effect on your search rankings.

It will increase your rankings

Google and other search engines consider high-quality content to be an important ranking factor in their algorithms. They want to see that sites are providing useful and valuable information to visitors to ensure they are providing searchers with what they are looking for.

Consistently producing extremely high-quality content that is SEO-friendly as well as user-friendly will encourage Google to place you higher for key search terms.

It will help you make sales

On the subject of return on investment, great content can also help you to make more conversions and sales of your products and services. The ultimate of everything you do on your website should always be to increase your ability to generate revenue – content can help with this.

Great content should be optimised with calls-to-action (CTAs) and persuasive language that convinces a visitor that now is the right time to make a purchase.

It can be difficult to show a correlation between content quality and sales, but it speaks volumes that many marketing professionals consider content and content marketing to be an extremely effective tool in encouraging sales.

It benefits at different stages of the customer journey

Yes, content can contribute to sales and conversions – but not all of the positives are quite this direct. While content that has a focus on conversion rate optimisation (CRO) can promote sales, a much larger amount is directed at different times in the customer journey.

Not every visitor to the site is ready to make a purchase. Some are still gathering information, some are visiting various sites to consider the options available, others are scouting for the best prices; great content can be beneficial at all stages of the customer journey.

A good portion of the content that you create should not be aimed at sales at all – simply at providing the things that customers are interested in before they make a purchase. Impress them with your content, and they are much more likely to come back when they are ready to buy.

It showcases the expertise and builds trust

High-quality content showcases your business as an expert in your industry. If visitors come to you as a resource when they need to find something out, it showcases your knowledge.

This relates to the fact that customers can come across your site at different times in their journey. Customers who are still at the stage where they want to learn more about the kind of products and services you offer, see a website that provides that information in a more positive light.

Showing that you have this kind of expertise also helps to build trust with customers, as they see you as more than just a company selling something, but an expert in the field.

It will help you stand out from your competitors

It is important to differentiate your site from your competitors, and quality content is one of the best ways to do this.

When potential customers are interested in making a purchase or completing a conversion, it is unlikely that they will only look at one site before buying. They will shop around and find something that appeals to them most.

Sites with great, helpful content are more memorable and definitively preferred to those that lack it.

It is a great way to retain customers

In a similar vein, retaining customers is easier when they feel an affinity with your site and feel that they want to come back to it. Much of this is down to your content.

Customer retention and repeat business are a vital part of a good marketing strategy for the majority of businesses – so anything you can do to maximise this situation is better. If customers need aftercare or additional help, being able to come to you for assistance is a huge benefit to your brand.

It helps with other marketing strategies

Having great content on your website goes a long way to making your other marketing activities easier. We’ve already talked about the benefits of content for its direct effect on rankings – but it also helps SEO in general in a variety of ways.

Filling up your site with great content makes it more likely that users will see it as a useful resource, and that will encourage external sites to link to it naturally. Clearly, genuinely informative content is also helpful when managing a link-building campaign.

And with almost any kind of digital marketing you can name – email marketing, social media marketing, PPC – it is beneficial to be able to push customers to a site that is actually what the user wants to see.

Artemis has a team of highly experienced content writers who can create everything from captivating product copy to in-depth guides and ‘how to’ articles. If you are interested in using great content to your advantage, get in contact with the team at Artemis today.


three-pillars-to-successful-gmb-profile

The Three Pillars to a Successful Google My Business Profile

When looking to improve their SEO, many businesses focus solely on optimising their website. Whilst this is hugely important, it is far from the only way that businesses can improve their search rankings. There are other extremely valuable opportunities to rank locally, namely by optimising your Google My Business (GMB) profile.

GMB is Google’s business directory, containing information about businesses ranging from their address and contact details to specifics about how they operate and the products or services they offer.

Creating and maintaining a strong GMB profile is a sure-fire way to increase your online local visibility.  Many factors impact how successful your Google My Business profile is, but we’ve narrowed it down to three: Proximity, Relevance, and Trustworthiness.

Here we take a look at the three pillars of a successful GMB profile and what you can do to maximise your business’ profile.

three-pillars-to-successful-gmb-profile
  1. Proximity

GMB is most important as a function of local search. Customers are more likely to use businesses in their vicinity – so it is vital that your GMB profile is centred around your physical location.

There are a variety of ways to focus on proximity within your GMB profile – of course, a huge part of this is ensuring that you have the correct address and postcode in your GMB listing. It might seem obvious, but inconsistencies here can create problems, not to mention confusion for your customers.

Now it goes without saying that you can’t pick up and move your storefront, but companies that offer a service frequently operate in a wider geographical area than what is listed as their core address. By specifying this radius in the service area section, businesses can improve their chances of ranking for prospective clients further afield.

  1. Relevance

Your GMB profile must show good relevance to the search topic – if you are offering hairdressing services, you don’t want to be ranking as a local restaurant. To increase relevance, optimising your GMB profile is key.

It is important to consider the most suitable categories that define your business – take the time to go through the available categories to make sure that you are using the right ones. It is also worth adding products if you are an eCommerce business, or services if not.

You can also show your relevance to the specific search queries via writing a high-quality company description that really sets out the niche of the market you operate within, as well as the industry as a whole.

  1. Trustworthiness

Unsurprisingly, the more positive reviews a business has, the more they will develop trust with potential customers. And this has a snowball effect. According to Brightlocal, 87% of customers now read reviews on local businesses. This indicates that they are a significant factor in the consumer decision-making process – and should therefore be a vital part of your GMB profile.

Another way to develop trust is by adding personal images to your GMB profile. Are you a local restaurant? Add images of your seating area and the food you serve. Are you a construction firm? Add images of your team along with before and after images of projects you have carried out.

According to Google, listings with photos receive 35% more clicks through to their website than those who don’t. So whatever it is that makes your business unique, showcase it through your images.

Our seasoned SEO professionals are leveraging GMB for our clients. To get the most out of your Google My Business profile, get in touch today.


The Continued Importance of Link Building

The Continued Importance of Link Building

The Continued Importance of Link Building

If you want your site to rank well on Google, you need a strong backlink profile. Getting natural links on the basis of the quality of your product and services is an important part of this – but you can make your SEO strategy even more effective with a link-building campaign.

Link building isn’t easy; to build links in 2021 you need a combination of carefully considered research and planning, note-perfect content creation, and the ability to build rapport with a wide network of high-quality sites. But the fantastic results can make it worth it. Here we take a look at how link building works, and why it is still hugely valuable to your site.

Why is link building important?

The main reason that link building is important in 2021 is simple: it works. Inbound links remain one of Google’s most important ranking factors. Receiving a link from a strong site is considered to be an endorsement of your site.

Getting a number of strong links over time builds up a fantastic backlink profile, and this is crucial in improving your rankings for specific terms.

But getting high-quality links for your site is easier said than done – it takes a great deal of work at all stages of the process. So, let’s look at some of the factors involved in link building.

Creating the highest quality content

The practice is known by the name ‘link building’, but today getting the top-quality links needed to boost a website’s search engine rankings is only possible by earning those links with exceptionally high-quality content.

Creating content for link building takes a huge amount of planning and research – not to mention the time needed to craft the piece and get it ready for publication. But it is important to remember that this is only one step in the process. Strong link building takes the work of skilled writers, but a huge part of it comes down to the outreach process.

Building a connection

Outreach involves the process of finding and contacting sites to establish whether they are interested in linking back to your site by posting a blog or article. The most basic version of link building involves writing a great blog or article that links back to your site and then offering that article around to a number of sites to see if any are interested in posting it.

However, this method rarely achieves the results you are looking for. Increasingly, outreach and content creation are intrinsically linked. Before any content is written, it is wise to build a connection with other sites and then establish the kind of content they are looking for. This helps to ensure that you can then create content that will definitely be published by a specific, powerful site.

Avoiding bad practice

Perhaps unsurprisingly, there is a lot of bad practice in terms of link building – and this can sometimes give the concept a bad name. We have already talked about the mistake of not targeting specific sites for link building, but there are actually a number of far more fundamental issues that can go wrong.

In the past, it was common to see link builders stuffing articles with a large number of links or, worse, publishing articles in great numbers on very low-quality sites. Google and other search engines are now far more sophisticated, and can easily understand when a site is receiving a high number of bogus, low-quality links.

In the best-case scenario, these links will simply be ignored by the search engine’s algorithm resulting in significant wasted effort. But is also possible that sites with a high number of poor-quality links will be penalised and negatively affected in their search rankings. This is why it is always wise to let link-building professionals and SEO specialists manage this work for you.

Choosing the right sites

We have established that publishing on the wrong sites can be a real negative from a link-building perspective; so, how do we go about picking the right sites? Firstly, it should be pointed out that low-quality sites are often obvious: excessive advertising, low-value content, and poor web design are all alarm bells when assessing a site for suitability. That’s before you start looking at the numbers.

Domain authority remains a very important metric in establishing whether a site is valuable to get a link from. Additionally, it is worth looking at secondary metrics – for example, do they have active social media profiles that receive regular interaction?

It is also important to think about relevance. If your site sells comic books, and the one linking to you focuses on reviews of washing machines, it’s not hard for Google to notice the relevance disconnect.

Selecting relevant directories

Another important aspect of link building comes in the form of directories. It was once the case that businesses would have themselves included on any directory site – a site that functions as a directory of businesses and sites to help customers find the services and products that they need. Unfortunately, as with many SEO tactics, this was overused and Google began to recognise and place less importance on low-quality directory links.

Today, directory links still have a place, but only when directories are carefully selected and chosen for their strength and relevance. Working to a specific criterion, it is possible to get genuinely high-quality links simply through submissions to directories.

At Artemis, our content and digital PR team specialise in high-quality link building – getting powerful links to help your site rank higher on Google. If you are interested in learning more, please get in touch with our experienced team today.


Artemis Goes Green

Artemis Goes Green With the Electric Car Scheme

Artemis Goes GreenAs a part of our ongoing commitment to improving our corporate social responsibility, Artemis is taking part in the Electric Car Scheme.

Artemis has been taking steps to become a more environmentally conscious company, and this is something we are taking very seriously. The Electric Car Scheme offers a fantastic opportunity for us to encourage staff to move to more environmentally-friendly electric cars.

Going green

At Artemis, we recognise the impact that we, as a business, have on the environment. We believe it is the responsibility of companies to do as much as they can to reduce their carbon footprint and make environmentally conscious choices.

We have made a number of changes to do our part. These have included opting for Fairtrade and environmentally-friendly cleaning products for our office, using recycling schemes, going virtually paper-free and more.

Offering our staff electric car leasing as a part of the Electric Car Scheme is the latest step in our efforts to go green. Switching to an electric vehicle saves five tonnes of carbon per year.

How does the Electric Car Scheme work?

The Electric Car Scheme is a salary sacrifice scheme that allows employees to lease any electric car of their choice. The key feature is that fixed monthly payments are taken from the salary before any tax or National Insurance is paid.

This means that the savings on the car can be significant – between 32 and 62% cheaper than a standard electric car lease.

Functionally, the scheme then operates the same as a standard car lease, so the concept is familiar and easy to manage. It is also significant that while this is a company scheme, the vehicle is not considered a company car, and the car can be used for personal or business use.

Next steps

We are always looking for more that we can do more for the environment, and will continue to explore ways that we can make our working environment greener.

Artemis is an SEO and digital marketing agency with years of experience and expertise. If you are interested in learning more about what we can do for you, please get in contact with our knowledgeable team today.


5 Ways to Give Your Branding a Spring clean

Five Ways to Give Your Branding a Spring Clean

It’s no exaggeration to say that the Covid-19 pandemic and resulting lockdowns have been extremely tough on businesses in all industries. Those that have managed to keep their head above water have almost certainly lived through an extremely volatile marketplace and faced challenges that they never expected.

However, there is hope on the horizon. Restrictions are being lifted, and the rollout of the vaccine has been speedy. This has given businesses the opportunity to plan towards a successful year. To do this, you need to start to think about what you are going to need; and it is really worth considering the benefits of great business branding.

Branding evolves naturally over time, but if you don’t take the time to think about it and refine it, the essence can be lost.

So, now is the perfect time to give your branding a good spring cleaning. Freshen it up for the year ahead and enjoy a more prosperous 2021. Here are five ways that you can refresh your branding this spring.

5 Ways to Give Your Branding a Spring clean
  1. Consider your target audience

Your brand tells your audience the kind of business you are, but that works in reverse too; the wrong branding can put people off your products and services. This is unfortunately sometimes the case for organisations, as the audience can change over time, while the branding stays the same.

When you come to freshen up your branding, it’s worth really thinking first about who your target audience is. There have been big changes to many marketplaces over the Covid-19 pandemic – you need to be sure that your position in the market is still reflected in your branding.

  1. Formulate your brand guidelines

Your branded materials can get diluted over time. If you have different people working on graphic design, social media, web design, email marketing and all the other various channels, it can be natural that each person will put their own spin on the best way to market the company. That’s why you need to clearly set out your brand guidelines.

Consistency is vital in branding. Create a document that clearly sets out guidelines on the fonts, brand colours, logos, and use of imagery. This allows all elements of your marketing – whether in-house or external – to be consistent.

  1. Update your logo

Your logo is important. You might have had your logo for a long time, and may feel that it has some level of brand recognition. But it is also worth noting that if all of your competitors have stylish, modern logos, it can leave your company looking out of place and behind the field.

If now is the time to have your logo redesigned, you can incorporate elements of the previous iteration, whilst refreshing the look of your business. This can double as an excellent time to rethink or just tweak your brand colours.

  1. Get your branding work done professionally

Any branded work looks best when it is done professionally. Just because you have used Photoshop a couple of times doesn’t mean that you are ready to make high-quality branded materials used for your marketing work.

If you don’t have the tools in-house to have graphic design work or other specific branded work carried out, it’s definitely worth outsourcing.

  1. Rethink what you offer

Your products and services are a big part of your branding too. With such big changes occurring due to the pandemic, it’s only natural that you might to consider rethinking some of the things that your business offers.

This is because it ensures your company still occupies the same area of the market that it did before – you have to evolve with the times. For example, marketing agencies need to be aware of the massive upsurge in interest in eCommerce platforms. Failing to offer eCommerce expertise as a digital marketing business could now leave your brand looking outdated.

 At Artemis, we offer a full range of branding services, from logo design and professional photography to customised web design incorporating all of your brand guidelines. If you would like to learn more about how we could freshen up your brand, contact our experienced team today.


Why Does Page Speed Matter?

Why Does Page Speed Matter?

What’s a simple way to rank higher on Google, get more people onto your site, increase conversions, and improve user experience? Increasing your page speed.

Yes, it’s not hard to understand why page speed has become a really significant factor for websites in recent years. It is championed as vital by SEOs, web designers, UX specialists and virtually everyone who knows anything about digital marketing.

And if you’re not impressed by opinions, the numbers don’t lie: around 53% of customers will abandon a page if it takes more than three seconds to load up.

If you’re not making page speed a significant priority in your website, you need to start now.

Typing on Laptop

Great for Google, better for customers

It has been well-known for long time that the rate at which a page loads is a ranking factor with Google. That means if your page loads faster than your competitors, it is more likely to rank above them in the results.

These days it isn’t easy to find quick wins to boost your ranking in a short space of time – but making your pages load faster is definitely a simple and effective way to do it.

Even better is the fact that it has a huge impact on visitors to your site too. We spoke above about the 53% of customers who will abandon a page entirely if it takes longer than three seconds to load up (more than likely resulting in them heading for one of your competitors).

So, if you can reduce your page loading speed to under three seconds, you can effectively get access to over twice as many visitors as you did before. There aren’t many simple changes that can offer that kind of value.

It’s about to get even more important

If that wasn’t enough to make page loading speed matter, Google recently released news that will make it even more important.

The search giant took the unusual step of announcing its plans for an upcoming update to its ranking factors. A brand new factor was unveiled, and it is known as Core Web Vitals. It is due May 2021.

Core Web Vital takes the concept of the page loading speed ranking factor and broadens it out across three separate aspects. These look at:

  • How long it takes for the page to load
  • How long it takes for user to be able interact with the page
  • How long it takes for the page to become stable

They are broken down into quite technical sounding titles: largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS).

Fast Page Loading Speeds

Largest contentful paint

This refers quite simply to how long takes for the page to load. Specifically, Google is looking at the largest element on the page and how fast it loads up. We’ve already spoken about how visitors get very frustrated by long load times, so it is not surprising that this will remain an important ranking factor.

According to the update, Google considers an LCP of under 2.5 seconds to be good, and anything over 4 seconds to be bad.

First input delay

The FID section of the Core Web Vitals looks at how long it takes for you to be able to interact with a page. This could include anything from clicking a link or button, or clicking to enter text into a search bar.

In this case the ideal time Google is looking for is under 100ms – while over 300ms is considered to be bad.

Cumulative layout shift

We’ve all had that most frustrating experience: a page loads up and you immediately see the link or content that you want to click. But just as you attempt to click it, the page shifts slightly, which inevitably means you click something different and maybe end up leaving the page. This is a poor user experience and it is something Google is attempting to address with the CLS aspect of the Core Web Vitals update.

Issues like animations and images that have been incorrectly formatted can have a big impact on CLS. Here, the score that Google considers to be good is 0.1, while a score of higher than 0.25 is bad.

Final thoughts

We’ll soon be releasing a blog on the things that you can do to increase your page loading speed and bring your website in line with Google’s Core Web Vitals in time for the May 2021 rollout.

If you are interested in getting this done as quickly as possible, get in touch with the team at Artemis. We are experienced SEO professionals with years of expertise improving websites. We would be happy to help you reduce your page load time.


UX and CX Difference

User Experience and Customer Experience: What’s the Difference?

While user experience and customer experience may sound like different terms for the same thing, nothing could be further from the truth. There’s a distinct difference that marketers and businesses should be aware of when targeting audiences, particularly where web design is concerned.

A good web designer knows how to bring in the wider context of the customer journey into their work, considering each stage from research through to purchasing a product or service. But they’ll also need to incorporate features that enhance the user experience as well. Here are the key differences between user experience and customer experience.

What is User Experience?

User experience focuses on the overall experience that someone has with a product, whether it’s a website, an app or something else entirely. For someone designing a product, this means looking at the visual impact of it as well as how easy it is to navigate and use. It also encompasses factors such as page loading speed and interactivity.

These vital signs form part of the page experience ranking signal that has an impact on search engine rankings. The overarching goal of user experience is to ensure that the user has a positive journey from start to finish.

What is Customer Experience

The scope of customer experience is much broader than user experience, as it extends beyond just using the specific product. It encompasses all channels and touchpoints that the customer has with a brand, from customer service to the sales process, advertisements, product delivery and more. In order to influence a positive customer experience, all facets of a brand’s strategy need to be aligned.

How UX and CX Work Together

A great example of seeing how UX and CX work in conjunction is an online retailer that sells spectacles. The user experience side of this process would involve the potential customer creating an online account – the navigation and visual layout of the site impacts how easily they can do this and whether they are able to fulfil their objective.

But perhaps the user finds the process of inputting their prescription and size details confusing and complex. This is where customer experience comes into play.

The user then speaks to a customer service assistant who can tend to their issues quickly and provide a positive experience through explaining the process, even offering a discount for their next purchase.

This is an example of negative UX but positive CX, but of course, the situation can easily work the other way around as well. For any business, consistency is key and it’s important that both UX and CX are carefully considered for a positive brand reputation.

5 Star Review

How Can UX Be Used to Improve CX?

User experience has enormous influence over customer experience and there are strategies that brands can employ that will help them ensure that all customers have a positive user and customer experience when dealing with the business.

Firstly, it’s important to ensure that users have easy access to contact details. This includes plenty of clear and visible calls to action, easy contact forms that are quick to complete and live chat options, as well as prominent contact details so people can get in touch.

It’s also vital that users have a quick route to purchase and a streamlined journey that makes it as simple as possible to research the product or service they need and checkout.

From an online perspective, quick page loading speeds, visual stability in the form of consistent page features and mobile-friendly websites all contribute towards a positive user and customer experience.

You want to ensure that customers are able to interact with your brand as easily as possible, not just online but also in person as well, so that they have a stress-free interaction without any frustrations.

Final Thoughts

It’s important to balance both user experience and customer experience in all areas of your business. Not only does this help influence your brand’s reputation with audiences but it’s also important to SEO and page rankings as well. Having a combined knowledge of SEO, UX and CX makes a massive difference to the success of any marketing strategy, so it’s well worth investing time into.

At Artemis, we are specialists in both customer experience and user experience and we would be happy to help you optimise your site for both. Get in contact with us today to learn more.


Lockdown Essentials Blog Post

Lockdown Essentials: How to Take Your Business Online During a Pandemic

Lockdown 3 – the sequel that no-one wanted. There were hopes that with 2020 behind us, we had also seen the last of the Covid-19-related lockdowns that have made life so challenging for businesses. But it now seems that we might be looking at another extended period where many businesses are not allowed to open their doors, and others can only offer their services and products remotely.

This has meant that a large number of companies have started to look into the possibility of offering eCommerce, even if they had previously relied entirely on their location and physical premises for their income.

If you are new to the idea of selling products and services online, don’t worry – plenty of people are in the same boat. And the good news is it can be actually relatively easy to get started.

eCommerce

Picking the right platform

Businesses that want to sell products and services online do not need to go the expense of having to create an eCommerce website from scratch. Thankfully there are platforms that are designed specifically for eCommerce. This means that you don’t need to be technically gifted to run a business website.

Over the course of the pandemic, Shopify has grown rapidly in popularity. This is a platform that is geared towards smaller businesses and those just starting out in the world of eCommerce. Shopify sites are relatively easy to manage and maintain. At Artemis, we are Shopify Partners, so we have extensive experience working with businesses using Shopify to run their eCommerce sites. (Look out for a more in-depth blog on Shopify coming soon).

For larger businesses or those looking for a greater range of features from their site, there are more advanced offerings such as WooCommerce, which runs through WordPress.

Getting the right eCommerce platform is important – picking a more affordable option can leave larger businesses without access to the features and services they need to maximise their profits while choosing a more complex platform can be a needless expense for a small company at the time when every penny counts.

Write content for humans

If you’re just starting out making a website and writing up content for your products, it can be tempting to write the kind of content that you think will help you rank higher on Google. Yes, it is important to target the right keywords, but it is even more vital to make sure that your content actually reads well for your customers.

Failing to do so can actually harm your business in the long-term. Not only can customers be put off by low-quality writing, but Google also won’t be impressed if visitors aren’t engaging with your pages.

Keypad Shopping Cart

Work with professionals when you need to

Creating a website focused around eCommerce comes with a lot of different challenges, and if you’re not especially familiar with the digital landscape, it can all get a little overwhelming. Thankfully, help is at hand and there is plenty of technology and digital marketing agencies and professionals who have extensive experience working on the eCommerce websites of businesses.

Don’t try to do it yourself if you don’t have the experience. There are many facets of launching a business online, from web design and SEO through to social media and managed PPC campaigns.

Interested in learning more?

At Artemis, we are a full-service digital marketing agency that specialises in working with small and medium-sized businesses.

If you are thinking of making the leap and getting your company going as an eCommerce operation, we have the tools and the skilled team that can make it easy and profitable.

Contact us today if you would like to learn more.


Featured Blog Image

Taking Your Small Business Online: What You Need to Know About SEO

For any business, SEO plays a crucial role in online success. But it’s especially important for small businesses looking to grow and expand their reach. Taking your business online is all about maintaining a positive and consistent presence and carefully considering your campaigns in order to maximise their efficiency.

What’s more, with the rise of online services now in the wake of the pandemic, it’s never been more critical to utilise technology in the right way. In this post, we’ll take you through some of the main points you need to consider when shifting your focus online and everything you need to know about the importance of SEO.

Write Great Product Descriptions

Product descriptions play a key role in helping your customers understand the benefits of a product as well as improving credibility and helping your audience find specific the products they’re searching for. If you’re relying on a loose, fluffy copy that isn’t descriptive or detailed, you could be missing out on a prime opportunity to convert.

Ensure that all of your product descriptions are engaging, detailed and include keywords to help boost the SEO benefits for search results.

Provide Easy Navigation

There’s nothing more frustrating than trying to search for a product on a site and not being able to find what you’re looking for.

So, a top tip for taking your business online is to prioritise the user journey and ensure that they have a positive experience from start to finish. One way to do this is to take a look at your analytics data and check that visitors aren’t dropping off at any stage before making a purchase. If they are, you can make amendments to your content or layout to help streamline the journey and make your site easier to navigate.

Keep Shipping Information Clear

Abandoned baskets could provide a clue as to how noticeable your information about returns and shipping charges are. If you’re getting customers to the checkout stage and then losing them at the final hurdle, you may want to assess the visibility and accessibility of information regarding delivery times, charges and returns processes.

No-one wants to go through the process of making a purchase only to be turned off by the prospect of a hefty shipping rate.

Take Advantage of Cross-Selling

Websites provide a great opportunity for upselling and cross-selling, so make sure that you’re informing customers of similar products that may be of interest. It’s well worth including links to related products to customers who are ready to buy, such as ‘People who liked this also liked…’.

Not only does is increase sales revenue and customer satisfaction but it can also help improve the overall customer experience by informing them of products or services they otherwise wouldn’t have known about.

Optimise Images

An area of SEO that is often overlooked is images – they are an important part of site loading speeds and can also improve search rankings. For eCommerce businesses, image SEO should be a huge focus, so make sure that alt tags are included, sizes are optimised for quick loading speeds and that captions are relevant.

ChatBot

Consider Chatbots for Better Customer Support

A great customer experience is key to any business but especially those in the eCommerce sector. Chatbots can be a great addition to your site in helping to guide users through the buying process and helping them find what they need. It can also free up valuable time from your staff in answering frequently asked questions. Live chat delivers real-time assistance to customers who want to check details before they make a purchase and has been proven to increase order value and build better customer relationships.

Check Your Hosting

No business wants poor hosting that lets them down the moment they start to receive a boost in web traffic, so make sure that you choose a reliable hosting company that can support your business through busier periods. Cheap web hosting is a false economy and can cost your company in the long run, not just in sales but also with regards to your reputation, so don’t be tempted to scrimp in this area.

Final Thoughts

From the strategic placement of internal links to optimised images and a clear user experience, small businesses have a multitude of opportunities to boost their SEO performance and enjoy online success.

At Artemis, we specialise in the high-quality SEO for small and medium-sized businesses – we would be happy to help you take your business online. Contact us today for more details.


Google December 2020 Core Update

Google has officially announced that they are in the process of rolling out a new broad core algorithm update, which they are terming December 2020 Core Update.

Core Updates from Google typically take around two weeks to roll out entirely and the company has indicated that this one will likely be completed over a similar time frame. This is the third Core Update to be rolled out in 2020.

 

 

 

 

 

 

 

 

 

 

A strange time for an update?

The timing of the Core Update has drawn criticism. These updates do have the potential to be disruptive for businesses – and this is especially true over an important trading period like the run up to Christmas.

There has been an outcry on Twitter and other platforms regarding the timing of the rollout – with many saying that this is the wrong time for it, especially with regard to business challenges over the COVID-19 pandemic.

What does the December 2020 Core Update mean for you?

As is the case with all updates, it won’t be clear exactly how it will affect websites until the rollout is complete and the update has had some time to settle in.

Core Updates often result in ranking fluctuations, but ensuring that your website is technically sound and has great content is an important way to minimise this.

As always, at Artemis, we are monitoring our clients’ rankings and stats closely and will act quickly if there appear to be adverse effects of any kind.

Google’s own advice for what to do as a result of the Core Update remains largely unchanged – focus on great quality content, provide value to users visiting your site, and offer expert advice and insight in your field.

Get more information

If you’re concerned about how the December 2020 Core Update might affect your website, the team at Artemis can help.

We are SEO specialists with extensive experience helping our clients maintain strong rankings and even improve their positions through Core Updates. Contact us today for more details.