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The world of SEO can be pretty mystifying if you’ve never had any dealings with it, and there are lots of misconceptions about what does and doesn’t help search engines find your website.
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A report last week found that Google’s infamous Penguin algorithm is becoming stricter over time. For a long time we’ve known how updates to Penguin can cause a site’s rankings to plummet if the backlink profile has clearly been gamed and initially it would penalise sites where 80% of the inbound links were less than natural.
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Having unique content and a good link profile are the two main essentials for getting decent search engine rankings.
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Well, if you didn’t, you do now! I’d like to introduce myself. I look after online video production for Artemis Internet Marketing, and would like to tell you how we can work with your company.
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I’ve blogged before about Google’s algorithmic evolution and how the search giant is constantly making adjustments to the way in which it ranks and rates a site.
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In the old days Google used to state in their webmaster guidelines that “there is nothing anyone can do to harm the rankings of your website”.
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Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: http://t.co/Esbi2ilX
— Matt Cutts (@mattcutts) October 5, 2012
Does this man never sleep and why always Friday to launch such “life-changing” updates?
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Search Engine Land today reported on the changes in Google’s algorithm for the past two months. Usually the big G release their lists of changes on a monthly basis however as there was no such release in July we seem to have received a bumper update this time round.
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The latest news from Google Webmaster tools is the ability to download your latest links. This announcement was made by Matt Cutts from Google via Twitter (@mattcutts) on the 18.07.12, he said “you can now download links from Google *sorted by date*.
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Following a mutually beneficial relationship since 2009, Twitter and LinkedIn have broken up. On June 30th they announced that you will no longer be able to update your Linked In account via Twitter.
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Are Google at it again with their updates? Yes and no, in this instance it is a data refresh, however, do you know if your site been affected by this?
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Welcome to a new week of SEO and all matters relating to Internet Marketing. As we talked about in previous articles and I seem to be going on and on about it, but it is really important to stress how crucial it is for continued SEO on your site in order for it to remain up there in the rankings.
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