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It is still the case that many businesses don’t see the point of Twitter. The microblogging site is often viewed by those not in the know as a waste of time and something that only the most self-obsessed people engage in.
What’s black and white and feared all over? Yes, that’s right, it is Google’s long-awaited Penguin 2.0 update. Since it was rolled out a couple of weeks ago, what has the impact been?
The mighty Penguin struck again last week.  As with any Google update there are always winners and losers.  If you’re on the losing side you’ll now be trying to work out what to do to recover your website’s rankings.
We’ve been eagerly waiting for the latest iteration of Penguin to strike and Matt Cutts blogged last night that Penguin 2.0 started rolling out on 22 May.
So, it’s finally over. The five year legal battle between high street favourite Marks & Spencer and flower company Interflora has been ruled in Interflora’s favour, with M&S being ordered to pay damages to the flower company.
This week, it was announced that Yahoo would be buying blogging website Tumblr for an eye-watering $1.1 billion. This move has not gone down well with Tumblr’s users, who have enjoyed years of almost completely unfiltered posting.
In October 2012, Google launched its ‘disavow links’ tool. What this means is that you can decide which of the backlinks to your site you want Google to ignore when it assesses your site.

Why HootSuite is so useful

We’ve recently got our social networking sites hooked up to HootSuite, a fantastic social media management program which allows you to monitor not only your own interactions with others on social media, but also what people are talking about.
One of the things people often wonder about the SEO industry is why nobody knows the algorithm Google uses to determine which sites are seen at the top.
#8220;I wish I could see who’s actually visited my website!” This is something we hear all the time, Google Analytics will give you loads of stats but not actual company names and contact details, but now thanks to a new service from Artemis, you can!
It seems as though every few months, a new social sharing site being cited as ‘the next big thing’ is being launched.
A new problem facing 21st century retail is known as ‘showrooming’. It involves a customer walking into a shop to try out the products, looking them up online, finding them cheaper and leaving.

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