Showing Category: SEO Insights
Featured Blog Posts
Another month goes by, and the headlines are, yet again, all about AI. All talk in the world of SEO is the fast-paced evolution of search, which is, in turn, necessitating a change in strategy to adapt to the “new Google”.
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We are in an era of search where the rate of change and development is on a scale that was unimaginable even a year ago.
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Latest Blog Posts
March was another month that was dominated by AI news. To summarise, Google:
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Taking your business online is all about maintaining a positive and consistent presence and carefully considering your campaigns in order to maximise their efficiency.
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This International Women’s Day, we’re celebrating the amazing women at Artemis who are making their mark in SEO and digital marketing.
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At the risk of sounding like a broken record, Google has been rolling out updates over the last couple of months.
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Over the last few years, the term “engagement” has mostly been applied to and considered in the context of social media.
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Happy New Year! As we wave goodbye to 2024, we look ahead and adapt our focus to what 2025 is likely to bring in terms of search engine evolution.
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As if the search results in 2024 haven’t been turbulent enough this year, as expected, Google rolled out another Core Update in November.
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Google organic search results continued their volatility during October, with results changing even on a daily basis.
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It’s no secret that AI overviews are gradually becoming a more familiar sight in search results on both mobile and desktop.
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It appears that summer holidays are alien to Google. Last month, it rolled out a new Core algorithm update, the last one having been released back in March.
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Back in May, Google began showing AI Overviews (AIO) in search results. AIOs are Google’s AI generated responses to search queries.
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In this month’s report text, we wanted to cover the subject of “search intent”, which, although it’s something we’ve covered in the past, it’s worth raising this subject again as it’s becoming increasingly important and vital for businesses focused on growing organic search traffic.
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If you’ve been reading our monthly SEO Insights over recent months, you’ll have noticed there have been times where we’ve said, “it’s been a quiet month in terms of Google news.”
Well, I think that that those words may never be uttered again.
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Our April 2024 SEO Insights further examines the recent Google Core Update’s impact on rankings and content quality, plus the potential for AI to revolutionise how we access online information.
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Just as I finished writing my SEO insights for last month, Google began rolling out its “mega update”.
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March 2024 Core Update
Today, Google started the rollout of significant search quality enhancements including the March 2024 core update and multiple spam updates.
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January was a relatively quiet month in terms of ranking fluctuations and updates in Google search results.
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Happy New Year! As we start 2024, we are probably leaving behind one of the most disruptive years in search in recent times.
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There’s been little space to breathe since October’s Spam and Core update. With the holiday season ramping up, November is always a busy month for Google as it works to limit seasonal spikes in spam.
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In October, Google rolled out another two major updates: the new Spam update and another Core update.
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As Google celebrated its 25th birthday on the 27th of September, it coincided with the completion of the rollout of one of the most impactful algorithm updates that we’ve seen in a very long time.
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August 2023 Core Update
Just when you thought you could relax a little and enjoy the summer, Google rolls out another Core Update.
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It’s been a relatively quiet couple of months in terms of updates and changes in Google search.
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The time has come; Google Analytics has officially stopped receiving data and, as of 1st of July, has been replaced by its much unloved successor GA4.
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“Search Generative Experience (SGE)”; this is a new phrase that entered our world in May. It refers to Google’s new implementation of AI directly in search results, which was announced at its annual I/O conference held last month.
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Our local high street has been under pressure from online retailers for years, and many of our small shopkeepers are still finding it really hard to make the most of the new digital reality.
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As is typical every month now, most of the SEO chatter online is regarding AI and its impact on search.
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March was a busy month for Google. It rolled out a new Core Update, and it was a big one, whilst also making its AI chatbot, Bard, finally available.
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February was a busy month in the world of search. Bing (the Microsoft search engine that you probably don’t use that often) released it’s much anticipated AI Chat facility.
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January continued where we left off last year, with a huge amount of chatter around the use and benefits of tools such as OpenAI’s ChatGPT.
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