Featured Blog Posts
With changes to accessibility laws, creating an accessible website isn’t just a moral imperative – it’s a necessity.
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Is your website content working as hard as you are for your business? If you’re like most SME business owners in the UK, you’ve invested countless hours and resources creating content for your website.
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Latest Blog Posts
High-quality visuals remain one of the most powerful elements of a successful website. From capturing attention to showcasing products or telling your brand story, images play a key role in connecting with visitors.
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Another month goes by, and once again, the landscape of search continues to shift, and quickly. This month’s update is a little longer than usual, but it’s well worth the read to understand everything we’re doing here at Artemis to stay proactive and keep your strategy ahead of the curve.
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You’d be surprised at how effective internal links can be for a website. They connect your pages together, not just helping search engines understand and rank your content but, more importantly, guiding visitors through your website to other related and relevant pages.
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Google made SEO headlines when they added an extra E to their well-known E-A-T guidelines, so the acronym is now E-E-A-T, or Double E-A-T.
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Small businesses have it far tougher than big brands when it comes to competition, tighter budgets, and a smaller workforce.
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Another month goes by, and the headlines are, yet again, all about AI. All talk in the world of SEO is the fast-paced evolution of search, which is, in turn, necessitating a change in strategy to adapt to the “new Google”.
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What is a Content Marketing Strategy?
A content marketing strategy is your roadmap for creating, publishing, and managing content that attracts and engages your target audience while supporting your business goals.
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We are delighted to announce that Artemis Marketing has earned a place on the Sunday Times Best Places to Work 2025 (small business category).
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We are in an era of search where the rate of change and development is on a scale that was unimaginable even a year ago.
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How We’re Leading the AI Revolution in SEO
At Artemis Marketing, we’ve never stood still. Over the last 20+ years, we’ve helped hundreds of small businesses grow online – adapting to every major shift in digital marketing along the way.
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In general, SEO is much more about building for the long-term, rather than quick wins.
At Artemis, we take a bespoke approach to optimising any site, but we firmly recognise that getting results is what’s truly important.
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Getting found online is a big deal for any business. For a long time, the main way to do that has been through SEO—Search Engine Optimisation—which helps your website show up in Google search results.
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Awareness around online accessibility and inclusivity has been steadily growing for some time, but there are still barriers that prevent many people with disabilities from reaping the full benefits of the digital world.
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SEO is an ever-elusive acronym, but what is search engine optimisation? In truth, it’s probably the case that no one truly understands how search engines evaluate internet content.
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March was another month that was dominated by AI news. To summarise, Google:
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Running an online business isn’t easy. With countless competitors just a click away, standing out in the eCommerce world requires more than just great products – you need a website that both attracts visitors and converts them into customers.
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Taking your business online is all about maintaining a positive and consistent presence and carefully considering your campaigns in order to maximise their efficiency.
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In celebration of International Women’s Day, this article explores the significant role of flexible working in empowering women to balance their careers and family lives.
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In celebration of International Women’s Day, this Jillian, Lisa, Rachel, and Janine discuss advancements in gender equality, flexible work policies, and mental health support, while acknowledging ongoing issues like the gender pay gap and male-dominated leadership.
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This International Women’s Day, we’re celebrating the amazing women at Artemis who are making their mark in SEO and digital marketing.
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At the risk of sounding like a broken record, Google has been rolling out updates over the last couple of months.
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In today’s digital landscape, where social media and messaging apps dominate communication, email remains a powerhouse marketing channel.
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Nothing is more important than a customer’s first impression of your brand, and for many people, that first impression comes from your Google Business Profile.
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Over the last few years, the term “engagement” has mostly been applied to and considered in the context of social media.
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When it comes to measuring and improving SEO performance, many business owners focus solely on optimising their websites.
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Happy New Year! As we wave goodbye to 2024, we look ahead and adapt our focus to what 2025 is likely to bring in terms of search engine evolution.
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Google Search Console (GSC) is an immensely insightful tool for businesses serious about improving their online presence.
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As if the search results in 2024 haven’t been turbulent enough this year, as expected, Google rolled out another Core Update in November.
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Finding ways to create fresh and engaging content consistently can be challenging. Fortunately, Artificial Intelligence tools have become a game-changer for content creators, marketers, and businesses looking to generate innovative ideas.
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Nowadays, having a mobile-friendly website is one of the most important aspects of your business.
With the majority of web traffic now coming from mobile devices, search engines like Google have adapted their indexing practices to prioritise mobile content.
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