Artemis supports Kangaroos at Christmas Tree Festival

SEO stardom Christmas tree

We are delighted to be supporting our partner charity, Kangaroos, at the Cuckfield Church Christmas Tree Festival at the parish church of Holy Trinity. This year, the festival is partnering with Kangaroos to raise much needed funds for this amazing charity, so we of course wanted to be involved.

Every year local businesses sponsor trees at the festival and half of the funds raised go to the chosen charity. Businesses are invited to decorate a tree in the church either to a Christmas theme or to represent their organisation.

The first festival was held in 2003 and due to its tremendous success, it has become an annual event the local community look forward to every year.

Artemis have sponsored a tree at this year’s festival for the first time in support of Kangaroos. We decided on our theme ‘SEO stardom’ and to represent the ethical side of our business we voted to handmake all of our Christmas decorations (not a plastic decoration in sight!). Well done to the Artemis crafters! You did a great job!

Artemis team makes decorations

A bunch of the Artemis team have been busy over the last few weeks getting together (at the pub) to make a zillion stars (well not a zillion, but it felt like it!) and today we headed down to the church to decorate our tree, ready for the festival which runs over this coming weekend (Friday 7th December – 9th December).

We were blown away by the wonderful displays and we think we did an amazing job with our tree too.

Please go and support Kangaroos this weekend. There is a rich music programme running all weekend with choirs, instrumental performances and singers. See the programme of events here. We can’t recommend this event highly enough.

Pop in and see our tree. Some of the Artemis team will be there on Saturday afternoon helping out on the Kangaroos stall. Do come and say hello if you can make it. It’s the perfect event to get you in the Christmas spirit.

We’ve been really proud of our efforts to support Kangaroos over the course of 2018, raising nearly £6.5K. Kangaroos run fun and social activities in a supported setting for children and young adults with learning disabilities and we know how much this charity means to the young people and families who use their services.

We are looking forward to working with Kangaroos in 2019, which will be their 25th anniversary year and hope to smash our fundraising target of £6K again next year.

 


Artemis cake sale and picnic by the pond

Picnic by the pond

 

Team spirit is brimming over at Artemis this week after our brilliant picnic by the pond last Friday. The event was organised by our CSR Manager, Julia, to raise funds for local charity Kangaroos, who we are partnered with. The charity runs fun clubs and outings for children and young adults with disabilities in Mid Sussex and they rely heavily on donations to contribute to their operating costs.

We’ve been partnered with the charity since the end of 2017 and we are always looking for fun ways to help raise much-needed funds for this brilliant organisation. Our cake sale raised a magnificent £270.80, which takes our total raised for the charity this year to £6,083.52 – wow!

Picnic by the pond

We are so very lucky to be working in the beautiful Sussex countryside, so a cake sale made perfect sense to give us some time out to enjoy a lazy lunch by the pond and catch the last of the summer sun before autumn sets in. And it was a great chance to get to know our neighbours better too, so all of the businesses here at Danworth Farm were invited along.

Picnic by the pond

Last week began with some carefully orchestrated lists of who was to bake what and picnic food requirements were divvied out to the team. We had everything crossed that the weather would hold out and it did.

The cake offering was amazing with everything from beautiful apple cakes baked by Nicole, to deliciously moreish chocolate and raspberry cake lovingly prepared completely gluten-free by Julia, and scrumptious bread pudding slabs made by Samantha from Kangaroos. There were many more, so sorry I can’t mention you all here! They were all yummy, judging by the delirious grins and crumb-filled laps afterwards!

We had lots of savoury snacks too, including a generous array of sandwiches donated by our MD, Mike Knivett. Everyone in the Artemis team contributed in some way and it was great testimony to the way we work and support each other.

Picnic by the pond

We were bowled over by the generosity of everyone who attended. Kangaroos are delighted and so are we! A big thank you to the Artemis team who pulled a stupendous spread of food out of the bag, and for the picnic essentials, such as gazebo and chairs loaned to us by Matt, one of our account managers who also happens to be a hog roast catering extraordinaire.

Thank you to the other businesses who came, gave generously and hopefully enjoyed the gathering. It was great to meet you all. Huge thanks to Geo Environmental, Beauty Concepts, Pet Id Microchips and Cutters Barn for your donations. We hope you enjoyed the cakes and our company! Let’s do it again next year.

Picnic by the pond

 

Picnic by the pond

Artemis sponsors local football team

Artemis sponsors Hurstpierpoint FC

We’re delighted to announce our sponsorship of local football team, Hurstpierpoint FC. The Artemis offices are based on the outskirts of the beautiful Sussex village of Hurstpierpoint so it made perfect sense for us to support the local team.

football pitch

 

Hurstpierpoint FC have been the village team since 1886. They currently play in the Gray Hooper Holt LLP Mid Sussex Football League Division 1. Home games are played at Fairfield Recreation Ground in Hurstpierpoint and the club trains weekly at the Burgess Hill Academy.

The club played in the Mid Sussex League for the majority of its early years, but became a founder member of The Sussex County Football League (SCFL) Division Three. Their best season so far was reaching second in SCFL Division Three in 2010/11. With us as sponsors we hope they’ll make it to the top this season!

Pre-season training is underway and the team is looking forward to the start of the 18/19 season. Manager, Dudley Christensen and assistant manager, Stuart Ritchie are feeling optimistic. Pre-season started with a 2-1 win and a 5-3 loss against a strong Southwater FC side. Despite the loss of one game, Hurstpierpoint put in two solid performances.

Our brilliant designer, Aaron Thomas is working on the graphics for the new football shirts. We can’t wait to see the big reveal and see the team in action. We promise to share more news with you soon!

Come on you Blue Dogs!


charity-fundraiser

Kangaroos’ fundraising fashion show a resounding success

At Artemis Marketing we are really proud of our developing relationship with local charity Kangaroos, who run fun clubs, activities and trips away for children and young adults with learning disabilities in Mid Sussex. We are delighted to be supporting a charity making such a difference to people’s lives in our local community.

We were invited to attend the Kangaroos’ fashion show fundraising event at Bolney Wine Estate café last Thursday. The event was organised by Kangaroos volunteer, Jackie Flynn along with Helen Hitchcock, owner and founder of clothing company, Sakala. As always, Kangaroos’ fundraising coordinator Samantha Norgate was on hand to offer her support.

The fashion event was organised to raise funds and the profiles of two very worthwhile causes – Kangaroos, and the charity arm of the Sakala clothing range, Helping Elsewhere, which funds and runs a number of Indian and Nepalese educational and development projects in and around Goa.

Eight of us lovely ladies from the Artemis team jumped at the opportunity for a night out and a chance to be involved yet again in raising money for great causes. And what a fantastic evening it turned out to be.

Kangaroos Fashion Show - Artemis team

 

Kangaroos Fashion Show 2

 

Kangaroos Fashion Show 3

 

The night kicked off with a glass of the Estate’s own wine, which we enjoyed while we heard more about the evening ahead. We were treated to really heartening tales of the charity work being carried out in India by Sakala’s founder Helen Hitchcock. This is a woman with an incredible heart doing wonderful things in India, as well as supporting great local causes here in the UK, such as Kangaroos.

Kangaroos Fashion Show 4

 

While we topped-up on wine and ordered some great tapas food from the Bolney kitchen, we watched the fashion extravaganza showcasing a beautiful range of ethically-produced Indian cottons from Steyning-based Sakala. The clothes were modelled by a team of lovely ladies, while Sakala’s founder Helen gave us a running commentary on the styles and detailing.

Kangaroos Fashion Show 5

 

Kangaroos Fashion Show 6

 

Kangaroos Fashion Show 7

 

After the show we were able to browse the clothing, jewellery and homewares collection and buy (and boy did we buy!). Sakala’s clothing is defined by a range of wonderful ethnic prints. The pieces, ranging from harem pants to kaftans, dressing gowns, pyjamas, scarves and dresses, are quite simply stunning, beautifully made and perfect for the latest British heatwave! Arbonne, botanically based beauty products, were also on offer, as well as a range of essential oils.

Kangaroos Fashion Show 8

 

Kangaroos Fashion Show 9

 

As if that wasn’t enough, massage and beauty therapist Ingvor Hicks offered taster Ayurvedic facials and head massages using Neals Yard products, which enabled us to wind-down the evening perfectly before making our way home.

Kangaroos Fashion Show 10

 

A percentage of ticket sales from the event went to Kangaroos, as well as proceeds from the raffle, massage treatments and 10 per cent of Sakala clothing, jewellery and homeware sales on the night. Kangaroos were able to raise £455, which was match funded by an individual donor to make the total raised a very respectable £910.

We were delighted to have been invited and to have contributed to this fund raiser for much-needed funds towards the running costs of Kangaroos. As well as offering our presence on the night, we contributed two great hampers as prizes in the raffle, thanks to the generous donations from everyone in the Artemis Marketing team.

Kangaroos Fashion Show 11

 

The event, attended by Kangaroos supporters, parents of children who attend the clubs and friends of the Sakala brand, was a rip-roaring success. It was a relaxed evening in beautiful surroundings with brilliant company and all for a great cause. We are planning a fundraising picnic to raise more money for Kangaroos over the summer and we’ll be doing a sponsored walk in the Autumn.

Kangaroos Fashion Show 12

Tom-swinging-golf-club

Artemis win cup at Kangaroos’ charity golf day

Kangaroos Charity Golf Day - Tom Hart

We were absolutely delighted to support the Kangaroos charity last Friday at their fourth annual golf day held at Mid Sussex Golf Club. The Kangaroos charity based in Haywards Heath provides a range of fun disability clubs and trips out for children and young adults with learning disabilities and complex medical needs. Kangaroos is a fantastic charity offering much needed services and respite to families in Sussex and further afield.

This was our first year at the golf event and it was a very special one with a winner’s cup dedicated to the memory of a young Kangaroo member, Ella Thatcher, who sadly passed away suddenly and unexpectedly at the beginning of this year.

Ella’s father, Mike, also entered a team in the competition, and gave a very moving speech after the golf game. It is wonderful to hear such heart-warming stories of the incredible work that the Kangaroos charity is doing. Ella clearly loved her time at Kangaroos.

Kangaroos Charity Golf Day - Tom Hart 1
Kangaroos Charity Golf Day - Tom Hart 2
Our team, headed up by Tom Hart (one of our brilliant Senior Account Managers at Artemis), did us proud, scooping the best team score (94) and Tom achieved best individual score too (41). (Tom is the one donning the fabulous beard).

We are of course delighted with the result and really proud to be supporting the Kangaroos charity. Tom was very modest, saying he hadn’t played a game of golf all year! Well done Tom, we now need a trophy cabinet at the office!

As well as entering a team in the event we were also thrilled to be sponsoring a golf hole to help raise much needed funds for this amazing charity.

Kangaroos Charity Golf Day - Tom Hart With Artemis Banner
The day kicked off with bacon rolls and the sun was shining. We think it may have been the combination of sunshine and breakfast that spurred team Tom on! Reports all round were of a fantastic, well organised event, so a big thank you to Samantha Norgate, Fundraising and Communications Coordinator at Kangaroos, who worked tirelessly to make this event happen.

Kangaroos Charity Golf Day - Golfers
After a fine few hours on the golf course, the post-golf meal went down a treat and was followed by a raffle and auction. Auction prizes included ‘have a Porsche for a weekend’, golf rounds at various courses, a signed photo of Jenson Button, photography vouchers, signed golf balls and a night at a spa hotel. The great team at Artemis all brought in treats in the weeks leading up to the event and we were able to put together a hamper for the auction. We were blown away that our hamper sold for £120.

Kangaroos Charity Golf Day - Artemis Hamper
Kangaroos Charity Golf Day - Tom Hart 3
A brilliant day was had by all raising funds for a really worthwhile cause. Tom is already looking forward to defending his title next year! We are now busy planning our next fundraising event to continue our support for Kangaroos. Watch this space. More news coming soon.

Photo Credit: Simon Kingsley-Young


Artemis Team Bike Ride a huge success

Kangaroos - Team Artemis

A massive thank you to all who sponsored us to raise money for the Kangaroos fun disability clubs’ charity we are supporting.

We are absolutely delighted to report that the charity bike ride in Haywards Heath we took part in at the weekend was a rip-roaring success. Not only did all of our team finish their respective routes, we have raised a magnificent £5,447.72 (inc. Gift Aid) so far for our partnered charity, Kangaroos.

One of the Artemis team ran in the Brighton Marathon instead, and also committed to raising funds for Kangaroos. Well done Matt!

We all made it in to the office today too! The cycling team, and our lone Marathon runner, may have a few aching limbs here and there, but smiles are wide and the atmosphere buoyant.

Kangaroos - Team Artemis

Kangaroos - Team Artemis - Mike Knivett

Kangaroos - Team Artemis

Kangaroos - Team Artemis

We are so proud to be helping this charity and it was a delight to receive medals from some of the young adult kangaroo members at the end of the ride. We smashed our fundraising target and the buzz here at Artemis is fantastic. Kangaroos are over the moon and so are we.

Kangaroos - Team Artemis

Kangaroos - Team Artemis

The Haywards Heath Charity Bike Ride, which took place on Sunday 15th April, was the first event Artemis Marketing has been involved in to raise funds for Kangaroos. We initially hoped we would be able to raise at least £3,000 for the charity, so we’ve been blown away by how much support we have received from friends, family and the business community to magnificently exceed our target and raise much-needed funds for this amazing charity.

Kangaroos provides a range of fun, inclusive year-round clubs and trips in and around Mid-Sussex for children and young adults with learning disabilities and complex needs. The charity supports children and young adults into their thirties, with a wide range of conditions and difficulties, including autism, cerebral palsy, Downs syndrome and other complex medical needs.

Kangaroos - Artemis

Kangaroos is such a lifeline to many, both to those who attend the clubs and the families requiring a break from their intense caring role. The charity relies heavily on fundraising to keep going. At Artemis we are delighted to be helping Kangaroos with their operating costs for staff, premises and storage. We know our efforts will make a huge difference.

Kangaroos - Team Artemis 6

Thank you once again to all who have supported us. As for what is next, the team at Artemis will be sponsoring a golf hole at the Kangaroos Charity Golf day on 11th May. We’ll also be organising a quiz night soon to keep our fundraising efforts going. We hope to be involved in more events as the year progresses.

What a great start to the week.


kangaroos-logo

Visit to Kangaroos

Kangaroos visit image 1

With less than a week to go to the Artemis team’s charity Bike Ride to raise money for Kangaroos, I thought it a fitting time to pay a visit to one of the Kangaroos groups run for children and young adults with special needs.

Last Friday, I attended the Pals group, held at the Ashenground Community Centre in Haywards Heath. I can honestly say I was amazed to see first-hand the wonderful work that the Kangaroos charity is doing.

Kangaroos run several different groups at various times throughout the week, on Saturdays, during school holidays, and after school and in the evening during term time. The Pals group I visited is a Saturday and Holiday play scheme for children with special needs aged 6 to 12.

The staff at Kangaroos are incredible – so friendly, empathetic and engaging. The team is made up from paid workers and volunteers, and the number of staff almost equals the number of children attending the group. Nearly every child is allocated one-to-one support.

Kangaroos visit image 2

It struck me how calm, safe and nurturing the atmosphere felt. The children were relaxed and encouraged to free play, communicate and join in group activities. In this session Dan, one of the paid workers, had made bubble mixture. The blowing and popping of bubbles was great fun for many of the children.

Chatting to Operations Manager, Jenny King, I was able to find out how much goes into running the groups. She said, many people and businesses fundraising for the Kangaroos charity often ask what equipment the group needs, but the biggest need for funds is in the operational costs.

With the high staffing levels, I can see just how important operational funding is. Kangaroos don’t have their own premises either, so as well as staff costs, there are office space, community centre rent and storage, which add heavily to on-going costs.

There’s also the cost of training staff. Paid and voluntary staff receive specialist training. Paid staff are trained to handle chronic medical conditions such as diabetes and epilepsy. They also receive training in managing adults with special needs, which has a different set of challenges.

Many of the staff can communicate with children using sign language and there are many props at the centre enabling children to express how they are feeling, such as small cushions with happy and sad faces.

It’s also great that Kangaroos offer the same level of respite to families and support to young adults who have been attending Kangaroos since they were children.

Kangaroos visit image 3

I can’t express enough how wonderful it was to see Kangaroos in action. This is a fabulous charity with a fantastic team of people enabling children with complex needs to participate in a wide range of activities and challenges. Children can enjoy day trips, residential overnight stays and challenges you just wouldn’t have thought possible, such as rock climbing.

At Artemis we are really proud to be supporting such a great charity. I for one will be pedalling my socks off next Sunday. If you feel inspired to sponsor any of our team, or make a donation, simply go to www.justgiving.com/kangaroos.

Kangaroos are a fine example of a charity making a huge difference to people’s lives, both the children and young adults who attend the groups, and in the respite given to families. Thank you to Jenny, Dan and Emily who showed me around and gave me a flavour of how vital these services are to the community. For more information about Kangaroos, see www.kangaroos.org.uk


Kangaroos - Amex Banner photo 2017

Artemis Marketing supporting local special needs charity Kangaroos

Kangaroos Logo
Reg charity no: 1150202.

We are delighted to announce our partnership with local charity, Kangaroos. At Artemis we think it’s important to support our local community, and we couldn’t think of a better way than to partner with such a great charity. Kangaroos are a local charity based in Haywards Heath providing valuable support to children and young adults with a wide range of learning disabilities and complex special needs in and around Mid Sussex.

The charity runs a variety of fun after school, evening and holiday clubs and trips out all year round to give those with special needs the chance to enjoy a huge range of activities and exceed in things many wouldn’t have thought possible, as well as a vital social life with friends, that we all take for granted. The clubs also give families a much-needed break from the day-to-day of coping with a child or young adult with complex needs.

Kangaroos - Amex Banner photo 2017

Samantha Norgate, Community Fundraising and Communications Officer at the charity, said “the importance of local businesses supporting our charity couldn’t be stressed highly enough. With funding and grants being squeezed, the support of the local business community is essential for future fundraising. Many children and young people in Mid Sussex and beyond benefit hugely from the services provided by Kangaroos and to many families we are a lifeline.”

Our fundraising activities for Kangaroos kicks off with The Greater Haywards Heath Bike Ride on Sunday 15th April 2018. We’ve assembled a team and we’ve started the training. We’re really proud to be supporting such a worthy charity in our local area and are looking forward to a fantastic fun day of cycling in April. Come along and support us if you can. We will keep you posted on more of our fundraising activities soon.


Writing good content

5 tips for writing irresistible opening sentences


 
Creating content that goes viral is every writer’s dream. It’s not just the headline of your blog post, article or web page that needs to convey your message and draw readers in. The first sentence will determine whether your readers engage with your content or bounce off.

After your headline, the first hurdle of copywriting is in writing an irresistible opening line. If writing isn’t your thing, get an expert to help you. Otherwise, follow our 5 tried and tested tips to write a tantalising first line your readers will love and share.

Did you know that Artemis has a dedicated in-house content writing team that can help with anything from a blog post to a whole website? If you’d like to find out more, just call us on 01444 645018.

1 – Make your reader your imaginary friend

Before you start writing, picture your ideal reader. What makes them tick? What makes them laugh? What sparks their interest? Imagine the questions your reader is asking (you can answer the questions in your copy). Your reader needs to become your best imaginary friend. Once you understand your potential readers, you are in the right headspace to craft your opening line.

And remember, your readers don’t want fluff. They want to be spellbound, and you want your audience to become addicted. Your opening line should spark curiosity and intrigue. Most of all, you have a short window to connect with your reader, so show that you understand him or her, and that what you have written will provide comfort or assistance. Try using a sentence to conjure up a feeling your reader recognises. Emotion wins followers.

And yes, in case you had pondered the idea, you do need to be a psychologist to understand your audience. Well, not really, but almost.

2 – Keep it short and snappy

What is the aim of your first sentence? It’s simple – to get your reader to read your second sentence. That’s all. The easiest way to do that is with a short, snappy sentence. It can even be a single word. Imagine. That was an example by the way. Or use a question. Do you know how easy it is to write an irresistible opening line?

Long, undulating first sentences are the domain of literary geniuses. Unless you are working on a novel, forget the lengthy prose. At least until you’ve hooked your reader in, then you might just get away with the odd long and beautifully crafted sentence. But, only dabble if you’ve already managed to hook your reader.

3 – Ditch the exclamation mark

Yawn. No more unnecessary exclamation marks PLEASE. Overuse of exclamation marks is a sign of laziness. There are of course appropriate places for exclamation marks. Think of duck! or duck. One of them is a life saving call, the other a cute bird on a pond. So, yes there is a place.

But these days, exclamation marks seem to be used like confetti. Peppered through content, they are used frequently to big up a word, when really all that is needed is a bigger word. Let me explain. Take ‘It’s big!’ ‘It’s enormous’ does the job without the need for an exclamation mark. She’s beautiful! But, she’s breathtakingly beautiful, removes the need for an exclamation mark. Penny dropped?

If that argument doesn’t convince you, Donald Trump is a fan of the exclamation mark. According to the Trump Twitter Archive, from January to October 2017 inclusive, the @realdonaldtrump posted 2,127 tweets. They included 1144 exclamation marks. I rest my case.

4 – KISS: Stick to simple language

Pompous language doesn’t speak well to most audiences, and especially when you are writing for the web. Keep your writing simple. That includes sentence structure and the words you choose. Opt for help, rather than facilitate. Or get, rather than obtain. Don’t flummox your reader with flowery prose in your opening line. It’s unattractive visual noise that’s a real turn-off. If you want your opening gambit to be truly irresistible, you’ll need to pack a punch in as few simple words as possible.

5 – Offer hope

It’s pretty obvious no-one wants to be bored to tears, and unless you’re reporting for a news channel, staying positive is essential. Being playful with your words is one way to make your writing irresistible, but most of all offer hope. Are you about to chuck your stapler at your boss? The question infers you understand what a terrible day your reader is having and suggests you may be about to tell them how to change that. Offer something hopeful, interesting and thought provoking in your first sentence and you’ll clinch the deal.

At Artemis, we’ve been marketing websites and our clients online since 2004. If you need help with effective content writing for your business, website design or search engine optimisation, please don’t hesitate to contact us.


Content is King Illustration

Is content really king?

Content is King Illustration

We’ve all heard the phrase “content is king.” But what does it actually mean? Is it just another meaningless digital-age phrase, banded about to impress those who are digitally clueless?

Well ladies and gentleman, it’s probably no surprise to learn that content is still king, and that king has never been more powerful. When it comes to websites, content is, in fact, the king of all kings. And here’s why.

RankBrain

Google’s philosophy is based on great user experience. They want you to find exactly what you are looking for every time you use their search engine.

To achieve this Google are putting artificial intelligence centre stage and it’s this that is cranking up the pressure on content quality for Google rankings. RankBrain is Google’s name for its machine learning artificial intelligence system that is being used to help process search results.

So what exactly does RankBrain mean for content? Google trawls sites to figure out which pages are the best fit for a search. It looks for signals (there are around 200 different major signals, with potentially 10,000 or more sub-signal variations) including title tags, keywords, keyword prominence, grammar and spelling to name but a mere few. Search engine optimisation (SEO) is complex, and it’s why businesses employ experts such as digital marketing companies to improve their website’s ranking.

But it’s not just the SEO tricks that websites need in order to rank highly. Google’s algorithms are increasingly sophisticated tools, and RankBrain, along with the Panda and Penguin algorithms, are dramatically affecting the extent to which content quality impacts search results.

Google are investing heavily in AI to understand the intent of the search engine user and to deliver better results. This means content quality is more crucial than ever before. Quick fixes and tricks when it comes to outwitting the Google algorithms are a thing of the past. And that is why content really is king.

5 top tips to create content fit for a king (and RankBrain)

It’s pretty obvious that good content contributes hugely to any successful website – catchy taglines, and thoughtful, clear, well-laid out content with great calls to action, as well as enticing link bait, all lead to better Google rankings, potential customer conversions and ultimately profit. To give your content the edge, here are 5 things you simply must do.

1 – Get clever with keywords

It used to be easy to affect rankings simply by adding keywords to poorly written text. RankBrain has a more sophisticated approach. Poor content rich with keywords will no longer suffice. Content not only needs to be of great quality, but the combinations of keywords within the content also need to be constructed wisely. Keywords with different combinations of suffixes, prefixes and phrases (known as long tail keywords) are essential to rank. Voice search is also gaining popularity so the combinations of diction are growing. Now content needs to include concepts and combinations of words that include keywords, as opposed to single keywords.

2 – Create original, conversational content

It’s crucial to make your content original. Why should anyone be interested in your content if hundreds of others have said it all before? Content copied from competitors is a big no-no. Focus on user experience, and write content that sounds human. Tell your story, use case studies, and give it a personal touch. Perhaps even add anecdotes from your personal life. If you’re not a writer, get someone else to create your website content for you. Quality is just as important as originality.

3 – Create valuable content that’s easy to find

Give your readers and potential customers value added information such as an FAQ page, guides, a blog, industry news and case studies. Building a relationship with your readers and providing relevant and engaging content is a powerful way to entice links and keep up with RankBrain.

User experience is very important. If the content on your website is poorly laid out or is difficult to find your bounce rate is likely to be higher. Valuable, user-friendly content that is easy to find is essential for your business and for RankBrain.

Research your competitors. Find out what is trending and what your customers want. Find out which competitors are ranking well and why. Videos and visual content are popular. Valuable content offering practical information is the way to go.

4 – Don’t ignore mobile optimisation

If you only do one thing, optimise your website content for mobile users. Ignore this and you’ll be missing out on a huge audience. Make sure your content works on mobile devices, and keep up with changes. You’ll also need to understand what mobile customers want. Your mobile target market will have different needs to conventional computer users. Mobile friendliness is also a strong ranking factor.

5 – Review, refine and improve content (and the layout of your website).

The worst thing you can do is leave your website alone. No matter how good you think your website is, refreshing content is now more vital than ever.

The design and visual impact of a website is also very important. A poorly designed website will likely lead to higher bounce rates and, over time, RankBrain will rank the site lower in the search results because of it.

If website owners want to convert potential customers to sales and keep up with the Google ranking game, they’ll need to invest in improving their sites, including usability and quality of content, in order to engage visitors and get them to take action.

While strategies for SEO must continue to adapt and change accordingly, the spotlight is on content now more than ever before.