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Google Updates
September was a busy month for Google algorithm updates. We saw the completion of the Helpful Content Update, which didn’t make much of an impact on search results in general, although Danny Sullivan, Search Liaison at Google, mentioned that the effects of this will be more noticeable with the rollout of ongoing Google updates.
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There was some big news in August with Google’s prior announcement and subsequent launch of a new update called the “Helpful Content Update” (HCU).
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Just over 10 years ago, in October 2012, Google launched its new Disavow Tool in Search Console.
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On the 25th of May, Google announced a new “broad core update” and it appears to be quite a significant one.
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SpamBrain
Google seems to have a habit of picking some very suspect names for its algorithms and the latest name to emerge from the Googleplex is SpamBrain!
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In September, Google held its second main search event of the year, Search On ’21, and as expected, the focus was very much on the advancements in search through increased AI.
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“I don’t understand why my website doesn’t rank for my main terms, it’s so much better than all those other rubbish websites that Google is ranking instead.” Of course, everyone believes that their website is the best but far too often we come across websites that just can’t seem to rank at all, no matter what you do to them or how good their content may be.
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Last Sunday, in what proved to be rather unfortunate weather conditions, we took to our road bikes and competed in the annual Greater Haywards Heath Bike Ride in aid of Kangaroos, a non-profit organisation that provides a wide range of recreational and leisure activities for children and young adults with severe learning disabilities.
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Artemis Marketing are delighted to announce that we are now ranked 1st out of over 2000 UK Search Engine Optimisation companies in the UK.
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Yesterday Google announced that they will be introducing into their algorithm more mobile friendly results, not a huge surprise in itself as they have been pushing webmasters, developers & site owners through Google Webmaster Tools messaging to clean up our sites and evolve with the way the web is evolving (read:Google).
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Small businesses are currently going through a phase of focusing on their brands instead of trying desperately to build more links as they look to succeed further in the world of search marketing.
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We’re getting ever closer to the big day and for many online businesses the process of drawing in customers this month has been the predominant goal.
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