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On the 25th of May, Google announced a new “broad core update” and it appears to be quite a significant one.
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SpamBrain
Google seems to have a habit of picking some very suspect names for its algorithms and the latest name to emerge from the Googleplex is SpamBrain!
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Duplicate Content
60% of the content on the internet is duplicate, according to Gary Illyes, webmaster trends analyst at Google.
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In September, Google held its second main search event of the year, Search On ’21, and as expected, the focus was very much on the advancements in search through increased AI.
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November is generally a critical month for a lot of businesses that generate sales online, and last month was possibly even more vital than ever after what has been a very turbulent year for many businesses.
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The sudden and unexpected economic impact of the coronavirus has caught all businesses by surprise and many small and local businesses are now being severely impacted financially.
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Google has had a busy January making significant changes to its algorithm and search results. As large updates are usually not implemented in the run up to Christmas, January is often the month where we see quite a few changes in the search results.
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We have recently seen a couple of significant algorithm updates which were not publicly announced or confirmed by Google. It is important to note that Google applies updates to its algorithm on a daily basis and most of them go relatively unnoticed.
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In early 2015 Google launched its machine learning artificial intelligence system, RankBrain, to further improve the ranking algorithm for its search results.
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After a very long two years, Google has finally released its latest version of the Penguin algorithm but this time it’s a little different, as announced on the Webmaster Central Blog today.
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“I don’t understand why my website doesn’t rank for my main terms, it’s so much better than all those other rubbish websites that Google is ranking instead.” Of course, everyone believes that their website is the best but far too often we come across websites that just can’t seem to rank at all, no matter what you do to them or how good their content may be.
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There could well be an extra gift under our Christmas tree this winter from a certain major search engine, with the next Google Penguin Update likely to arrive within the next two months.
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