Search Engine Optimisation Archives | Page 4 of 10 | Artemis Marketing

Showing Category: Search Engine Optimisation

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Google My Business (GMB) is an increasingly important part of local SEO. It is no longer enough simply to fill in your profile and leave your GMB listing as it is – your listing should be regularly monitored and updated in order to ensure that potential customers are seeing the correct information.

Making better use of images for CRO

Images are an extremely important part of your website, not only from an SEO standpoint, but also in terms of conversion rate optimisation (CRO).

12 steps to the ultimate local SEO audit

Local SEO is absolutely essential to location-specific businesses. There are many things that businesses with real world premises need to be doing to help them climb in the rankings and get more traffic to their site.
Getting your site to rank well on Google for your top search terms takes a lot of time, talent, and effort – but just getting into a good position doesn’t mean that the hard work is done.
It wasn’t very long ago that the concepts of SEO and user experience (UX) were entirely unrelated disciplines.

How to choose an SEO agency

Sussex Business Times recently published at article written by Artemis Business Development Manager Matt Rosine providing advice on choosing an SEO agency.
What is schema? Schema is a type of structured data that allows search engines to better understand a website, page, or elements on a page.
If you’re a small or medium-sized business owner you may not have come across the term ‘bounce rate’ or you may have noticed it on your Google Analytics web stats.
A lot of website owners think that the most vital part of their online business is getting traffic. While this is, of course, pretty essential, there’s actually something far more important to work towards – converting that traffic into paying customers.
We see them every day on Google’s search results pages: meta tags – the title tag that specifies the title of a web page, and the meta description underneath.
In Part One of our series on artificial intelligence (AI) and search engines, we looked at how AI is changing the way the users search and how search engines function.
There are many ways that you can optimise your website to improve its position in search rankings. But for some businesses, the real challenge is turning visitors to the site into customers.

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