Showing Category: Search Engine Optimisation
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Now that 2023 is underway, businesses are mapping out their plans and priorities for the year ahead. But to really hit the ground running, it’s worth incorporating the latest marketing trends into your strategy for bigger results.
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If you’re a small business, it can be hard to make people aware of your brand and services. How can you compete with larger businesses with a more established following and a larger marketing budget?
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Did you know that your website’s security directly affects your search engine visibility? Google and other search engines increasingly factor cybersecurity into their ranking algorithms.
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Google has chosen to make changes to its local listing platform. Previously known as Google My Business, or commonly by the acronym GMB, the service is now called Google Business Profile.
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Your SEO strategy is fundamental to attracting customers and turning them into conversions and sales. A high-quality SEO strategy should always include a mix of both on-page and off-page SEO techniques and tactics – there is no point in doing one without the other.
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While user experience and customer experience may sound like different terms for the same thing, nothing could be further from the truth.
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The rise in the importance of local SEO has been dramatic – once only a small niche in search, creating content and optimising for local search terms has become essential for businesses with any kind of physical presence.
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If you run a business that depends on a certain amount of foot traffic and face-to-face interaction with customers, local SEO is one of the most essential facets to your overall digital marketing strategy.
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Google My Business (GMB) is an increasingly important part of local SEO. It is no longer enough simply to fill in your profile and leave your GMB listing as it is – your listing should be regularly monitored and updated in order to ensure that potential customers are seeing the correct information.
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Images are an extremely important part of your website, not only from an SEO standpoint, but also in terms of conversion rate optimisation (CRO).
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Local SEO is absolutely essential to location-specific businesses. There are many things that businesses with real world premises need to be doing to help them climb in the rankings and get more traffic to their site.
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Getting your site to rank well on Google for your top search terms takes a lot of time, talent, and effort – but just getting into a good position doesn’t mean that the hard work is done.
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