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What is schema? Schema is a type of structured data that allows search engines to better understand a website, page, or elements on a page.

Kangaroos charity raise £663 at quiz night

Artemis were delighted to support Kangaroos at their latest charity quiz night at the Savannah Café Bar in Haywards Heath last night.
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A number of the Artemis team attended BrightonSEO on April 12th 2019 and came away with a number of fascinating insights into the trends surrounding the industry.
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Does your marketing strategy need the services of a copywriter or a content writer? If you didn’t realise there was a difference, you’re not alone.
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The dos and don’ts of reporting

At Artemis, we provide our clients with a completely open and transparent working process. This means that we submit relevant monthly reports with details of all of the work that we have carried out over the month, as well as information on how this work has affected rankings, conversions and a full range of other metrics.
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If you’re a small or medium-sized business owner you may not have come across the term ‘bounce rate’ or you may have noticed it on your Google Analytics web stats.
Website ownership is a complex subject which often does not receive enough attention from business owners, probably due to the technical nature of the matter.
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The purpose of this post is to give an overview of why keywords are still so important, for business owners or marketers without a detailed SEO knowledge.

Using PPC data to inform SEO

Traditionally, SEO and PPC have been seen as very separate entities – rivals competing a bigger slice of the digital marketing budget in any given organisation.
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A lot of website owners think that the most vital part of their online business is getting traffic. While this is, of course, pretty essential, there’s actually something far more important to work towards – converting that traffic into paying customers.
Here are four quick daily Google Analytics checks courtesy of Senior SEO Manager Jack Stonehouse.  Google Analytics is a free service offered by Google that provides insights and data for your website traffic.
This week’s blog is provided by guest writer Vlad Koval from Ahrefs. Mobile search has been revolutionising the SEO world for several years now.
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