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While user experience and customer experience may sound like different terms for the same thing, nothing could be further from the truth.
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The rise in the importance of local SEO has been dramatic – once only a small niche in search, creating content and optimising for local search terms has become essential for businesses with any kind of physical presence.
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If you run a business that depends on a certain amount of foot traffic and face-to-face interaction with customers, local SEO is one of the most essential facets to your overall digital marketing strategy.
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Getting your site to rank well on Google for your top search terms takes a lot of time, talent, and effort – but just getting into a good position doesn’t mean that the hard work is done.
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Artemis is proud to be celebrating our 15th anniversary.
From our origins in SEO in 2004 as a one-man operation with founder Mike Knivett, to a company of more than 30 staff, we currently help more than 120 owner-managed small and medium-sized businesses collectively generate millions of pounds of extra revenue every year.
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Sussex Business Times recently published at article written by Artemis Business Development Manager Matt Rosine providing advice on choosing an SEO agency.
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When a visitor arrives on one of your landing pages, you want to make a brilliant first impression, and the best way to do this is with fantastic written content.
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Does your marketing strategy need the services of a copywriter or a content writer? If you didn’t realise there was a difference, you’re not alone.
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If you’re a small or medium-sized business owner you may not have come across the term ‘bounce rate’ or you may have noticed it on your Google Analytics web stats.
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Website ownership is a complex subject which often does not receive enough attention from business owners, probably due to the technical nature of the matter.
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Traditionally, SEO and PPC have been seen as very separate entities – rivals competing a bigger slice of the digital marketing budget in any given organisation.
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A lot of website owners think that the most vital part of their online business is getting traffic. While this is, of course, pretty essential, there’s actually something far more important to work towards – converting that traffic into paying customers.
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