Showing Category: Content Marketing
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Small businesses have it far tougher than big brands when it comes to competition, tighter budgets, and a smaller workforce.
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What is a Content Marketing Strategy?
A content marketing strategy is your roadmap for creating, publishing, and managing content that attracts and engages your target audience while supporting your business goals.
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Latest Blog Posts
Many of you reading this may be unfamiliar with Google Discover. Or, rather, you may know that it exists but aren’t sure how to optimise for it.
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Evergreen content is the kind of informative, useful content that stays relevant long after you hit “publish.” It isn’t tied to temporary trends or timely happenings that will soon fade away.
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Creating high-quality content takes considerable time and effort, and ethical arguments aside, the emergence of AI chatbots has made aspects of that easier and less arduous.
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Business blogging is one of the most effective ways to gain greater visibility online, whether you’re a dentist or estate agent, setting up your own catering business or accountancy practice.
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We’ve known for many years that providing users with high quality web content is essential to any digital marketing strategy, helping you generate more traffic for your site and earning trust from your target audience.
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Great content can be a huge advantage for your site, impressing visitors, increasing conversions, and boosting sales.
Producing the kind of high-quality content needed to make an impact requires investing in experienced writers who understand marketing and how to promote your business.
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The rise in the importance of local SEO has been dramatic – once only a small niche in search, creating content and optimising for local search terms has become essential for businesses with any kind of physical presence.
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When a visitor arrives on one of your landing pages, you want to make a brilliant first impression, and the best way to do this is with fantastic written content.
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Does your marketing strategy need the services of a copywriter or a content writer? If you didn’t realise there was a difference, you’re not alone.
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As marketers, we can spend all day writing about our fantastic products and services; how it works, what the benefits are and answering FAQs.
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Performing a content audit can be extremely valuable. It can help you to improve your website and plan marketing activity, and it is something that almost every business could benefit from.
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Evergreen content is sought after by digital marketers and businesses because it is more likely to remain valuable over a long period of time.
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Here at Artemis we have always focused on helping clients acquire the highest quality and most relevant links to their websites.
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Want to know what’s killing your content conversions? One word: jargon.
We’re all familiar with management speak, like being asked to employ “360 degree thinking”, or to reach for “low hanging fruit”.
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Creating content that goes viral is every writer’s dream. It’s not just the headline of your blog post, article or web page that needs to convey your message and draw readers in.
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We’ve all heard the phrase “content is king.” But what does it actually mean? Is it just another meaningless digital-age phrase, banded about to impress those who are digitally clueless?
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Believe it or not, a successful blog has the potential to become the most popular section of your website, read regularly by existing and prospective clients and widening your business appeal.
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Is it cool to leave apostrophes out? Does a missing comma matter? With the rise of social media, emojis and large-scale acceptance of an urban dictionary, it leaves me wondering if the importance of grammar and punctuation has been taken down a peg or two.
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The content of your website says a lot about your business. Companies that take the time to get their content right are more likely to make the right impression on their audience, leading to more sales and conversions.
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Content creation is a bit like wooing a beautiful girl. You’re clear about the end goal, but what’s the best seduction technique to get you there?
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Content is not King. Search engines only care about your content in so far as it answers searchers questions.
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There could well be an extra gift under our Christmas tree this winter from a certain major search engine, with the next Google Penguin Update likely to arrive within the next two months.
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When I was first tasked with the job of ‘learning more about SEO’ in order to improve my content, it seemed like an impossibly daunting task.
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Small businesses are currently going through a phase of focusing on their brands instead of trying desperately to build more links as they look to succeed further in the world of search marketing.
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SearchMetrics have released their annual SEO ranking factors and it’s one of the most detailed yet, with a number of additional factors now included such as fresh links, bounce rate and the time spent on a site.
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In a recent vlog, Matt Cutts brought up the issue of separating page popularity from page rank. It’s something that many people have questioned as past Google algorithms have looked to target popular pages for search queries, although Cutts was quick to suggest that Google would be introducing algorithms that would search for true authority in the future.
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Facebook have recently unveiled a new page design that incorporates various changes to the structure and layout of a number of different features.
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