Artemis Christmas Message

 

Artemis would like to wish every one of our clients a Merry Christmas and a Happy New Year. It’s been a pleasure working with you all over the last 12 months and the entire office was certainly very grateful for the wonderfully festive gifts we received over the last couple of weeks. We look forward to a highly productive 2015 that is devoted to achieving the very best for your online business. See you all in the New Year!

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How SEO Campaigns Change Over Christmas

We’re getting ever closer to the big day and for many online businesses the process of drawing in customers this month has been the predominant goal.

Online shopping has been a hugely popular choice for many consumers this year and business owners have done everything they can to take full advantage of the festive season through heavily planned and thoroughly scrutinised SEO campaigns.

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Online retailers are always looking forward to introducing their own unique SEO campaign to entice a wider audience.

We’ve seen a hugely competitive retail market this year whereby many of John Lewis’ rivals have stepped up their game and introduced many a heart-melting advertisement.

With the popularity of the festive season growing every year since the first Coca-Cola advert in 1943, we’ve looked at three specifics associated with a successful Christmas SEO campaign.

Social Media

Keeping your social accounts up to date with Christmassy-themed posts and putting a festive twist on your social media advertising is a great way of supporting your new SEO strategy.

The more social media accounts you use to spread the word the better, so make sure you take to more than just Twitter when introducing your products to the world.

Time

Unfortunately, it’s no good coming up with a Christmas strategy at this stage in the year, so any last minute plans you might have to make your products a little more festive are going to have to be brief.

The biggest retailers make the most of 6 months worth of planning from the research phase all the way through to executing their new strategy. You simply won’t have the effect your hoping for if you start too late.

Product Prioritisation

Not all your products will have the same effect as others over the Christmas period, so it’s important that you prioritise certain products that are more likely to sell.

John Lewis were hugely successful in selling plushy Penguins this year as a result of their latest advertisement, so you need to consider what products of yours are more likely to attract the attention of your consumers.

Get in Touch

Christmas can prove to be the most productive of times for many online businesses and we know exactly what it takes to adjust any SEO campaign to meet the demands of your clients.

If you’re interested to find out more, call us today and our friendly team will be happy to help.


Are Traditional Writers Plagued By The Modern Demands Of SEO?

I recently came across an article that outlined the impact SEO has on the quality of written content. It was argued that, despite persistent historical criticism stating the opposite, SEO was more than capable of enhancing the calibre of our web-based writing.

writing-336370_640The writer sarcastically introduces their article by denouncing the use of SEO within high quality content, citing ‘awkward, keyword-stuffed phrases’ in the deriding opening paragraph.

It seems SEO has received plenty of unmerited condemnation in the past with regards to its effect on quality content. Perhaps it remains an easy target for many an infuriated writer who struggle with the ever-changing demands Google likes to throw at us.

The article I read this week stated that anyone who feels SEO is disrupting their standard of content should be classed as “not a very good writer”, although I find this harsh in the sense that SEO is a rapidly growing and developing industry practically dictating the paths which skilled and ambitious writers must now follow in order to succeed on their website.

We want to know if SEO has changed content writing for the better and whether we should feel despondent about compressing our content with a plethora of regimenting keywords from now on.

Prioritising SEO

As writers, we have to understand that prioritising SEO with keywords is crucial to the success of our website and that Google wants to see as much keyword-ridden content as possible. We spend much of our time acknowledging our own work; concluding that this is exactly what the reader wants and anything else wouldn’t live up to expectations.

What SEO gives us is the opportunity to discover more about our audience and what it is they want to be reading, thus improving our use of vocabulary (as well as keywords) within that specific sector.

We might be using the right words and providing our audience with an excellent source of information that’s plentiful, insightful and appealing to any industry expert but are the writers out there finding it easier to produce high quality content as a result of this?

The point of SEO and Google’s newfound ideology is to have clients, customers, fans and enthusiasts leaving with a superior amount of knowledge and ideally with everything they’d hoped to obtain, but those of us who venture to supermarkets once or twice a week know full well how difficult this is to achieve.

Instead we take something that’s just as appealing, albeit different, or nothing at all. If we can somehow formulate this similarity between websites and supermarkets, there could be a valid reason to support writers who feel oppressed by the often manipulative characteristics of Google algorithms that offer very little in the way of compromise.

Of course, it won’t help a website achieve its potential if we search too vigorously for the opportunity to shun keywords wherever possible. Instead, we need to avoid circumventing and utilise the benefits of meeting SEO requirements. So how do we do this?

SEO Does Generate Ideas

The article I refer to at the start of this post helped me find the origin of what is widely regarded as a seasoned writer’s nightmare.

Generating ideas for content can be debilitating at times and if there’s anything out there that has the potential to blemish a consistent writer’s portfolio, it’s discovering up to the minute topics to write about.

Analytics provides us with a monumental amount of topics covering everything from e-books to on-site content.

It’s now easier than ever to find similar topics using related search results provided by search engines and sufficiently fuel the part of our brains that allows the creative juices to flow.

SEO – Turn It On Its Head

“I’ve just written the best piece of content I think I’ve ever had the pleasure of completing, what without all those problematic little keywords to hold me back…”

“Great, how many views does it have?”

It’s important that we don’t embarrass ourselves and forget that anything we do write must have the pleasure of being read. This is probably the clearest reason yet why writers should be embracing SEO instead of uncovering its distinguishable flaws.

We effectively organise content, we learn how to incorporate the right terms and we adopt new styles of writing. We couldn’t just expect someone to stumble across the work we do either.

SEO and Writers Unite

There’s no debate that keywords and SEO are systematising from a writer’s point of view. However, what’s taken away from us is given back in the shape of something a whole lot more valuable in the modern world; recognition.

For the traditional writers out there I say this; there’s always something new to learn and written content is fast becoming a huge part of SEO, so embrace it as early as possible and you’ll have forgotten the substance behind your quarrels faster than you can type out a troublesome old keyword.

 

 


Google Reveal Plans for Child-Friendly Search Results

Google has started work on child-friendly versions of their services, from Chrome to the search site itself. A US-based report states that Google are developing these modifications in an attempt to provide parents with more security when children are surfing the web.

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“The big motivator inside the company is everyone is having kids”

Pavni Diwanji, Google’s vice-president of engineering, is leading the project and told USA Today a little more about what to expect from their child-friendly version of the search site, stating that the new modifications would be designed for children up to the age of 12. There is still no news on a release date for these modifications.

Child-Friendly Search Results

One of the examples Ms Diwanji put forward revolved around search results and how search terms such as “trains” could provide and prioritise child-friendly results such as “Thomas the Tank Engine” when children were using the search site instead of sending them in the direction of ticket booking sites.

Improved Online Security for Parents

As well as child-friendly search results, Google are also developing tools that let parents monitor their child’s time surfing the web, including the sites they visit and how much time they are spending online. While there are already Safe Search tools available for parental use, it’s believed Google’s plans will take child safety a whole lot further.

Potential Hurdles

Google may come unstuck at some stage during the development of these site modifications however. This is down to the Children’s Online Privacy Protection Act (Coppa) in the US, which specifies the amount of data that can be collected about children and what it can be used for.


Another Great Testimonial!

We’re approaching the Christmas season and the office was feeling particularly festive this week when we received yet another positive review from a hugely satisfied client. It goes without saying that receiving testimonials from clients towards the end of the month makes the journey home all the more satisfying.

RMA Surveyors were delighted with the work we’d done for them in terms of assisting their SEO and we felt privileged to work with such a friendly, positive group of people. Here’s what Iona Mountain had to say on behalf of RMA:

Since working collaboratively with Artemis to assist our SEO, we have undoubtedly seen an increase in our leads and an impact in our Google ranking. Once sceptical about SEO companies, Artemis has proved us wrong! They are always willing to talk things through and provide recommendations to ensure the very best for our company. We never thought that a form would be so effective in bringing us new leads – a simple recommendation but worth its weight in gold. In addition, Artemis re-designed our website, which is now functional, easy to navigate and looks good too. We would recommend working with Mike and the team. 

You can visit the Testimonials section of our website to get a better idea of how our reputation has soared since we began providing our SEO services. You can get a free consultation from us today or call us on 014444 645018 for more information. Thanks again to RMA Surveyors!


Google should be broken up, or so Euro MPs say

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We all know Google is certainly not a small company, for many people it is so big they consider it a public service rather than a private enterprise. This often leads to dismay when Google change something, even cries of “they can’t do that!” Well, as we know, they can do whatever they like, just the same as McDonald’s could start charging £100 for one fry or launch a swan burger.

It seems recently though Google’s magnitude has been causing some concern in political circles too, the search giant have been accused of favouring their own services and companies in search results over that of possibly more suitable offerings from unrelated companies. Clearly as a private concern Google is entitled to offer up whatever results it feels correct, after all, its existence is down to it offering good results. If it stops doing that it won’t be popular and so won’t continue to be the most successful search engine.

Taking into account the companies rights to act as they so please there is still some worth in the Euro MPs suggesting Google should be broken up. As I mentioned, the brand has become so big that users sometimes fail to recognise it’s commercial position and as such don’t take the results in a commercial context. This does give some credence to the claim then, that by prioritising its own services Google is actually not acting responsibly.

The European parliament has voted for the break up, much to the dismay of various US trade bodies, but as it stands the final decision lies with the EU competition commissioner Margrethe Vestager.

This all stems from a case brought in 2012 by Google competitors taking issue with how, among other things, Google displays its vertical search engine services, uses content from across the web in their own services like reviews, and how Google sells its ads around search terms. Initially there were a number of concessions put to Google that they turned down, and so the case rumbled on. The recent revival and vote is suggesting the only way to resolve the issue is to simply break up the company thus dividing the search business from advertising and other commercial services. The aim, or at least the suggestion here is that it would allow room for other businesses to move in and offer similar services.

Whatever happens, and the likleyhood is that not much will for some time, Google will continue to innovate and dominate search and its ancillary services for the forseable future. But nothing is forever, and the digital world has shown us time and time again that new comers can change the world, remember Yahoo?… only just!


Is Your Site Mobile-Friendly For SEO?

IS YOUR SITE

It can be quite frustrating having to go through a website on your mobile phone that hasn’t been optimised for mobile devices. In fact, it’s probably one of the most frustrating things consumers have to deal with when surfing the net on the go.

Poor Text, Link and Image Visibility

What’s the point in accessing a site using your mobile if the text is practically impossible to read, the links are barely visible and the images are hardly recognisable?  Well, Google have decided that enough is enough and revealed a useful addition to search results will be introduced in the coming weeks specifically aimed at those using mobile devices.

Criteria For A “Mobile-Friendly” Page

Those of you that are avid Google users on your mobile phones may have already noticed that Google has started to introduce a “Mobile-friendly” label in their search results on mobiles.

The ever-reliable Googlebot will now analyse a selection of criteria before stating that a search result is “Mobile-friendly”. You’ll be able to see the label alongside the meta descriptions in the search results.The criteria that a web page must comply with in order to be classed as “Mobile-friendly” are as follows:

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  • Software that is uncommon or not regularly used on mobile devices i.e. flash will be avoided
  • Text must be readable without the user having to zoom in
  • Links need to be far enough apart so that it’s not an absolute nightmare trying to tap the link you’re actually after
  • The content on the page needs to be sized automatically so that scrolling is no longer necessary

You can use a Mobile-Friendly Test provided by Google to see if your site complies with the set criteria. Google have stated that they are keen to ensure mobile users have “a better mobile web experience” and that they are “experimenting with using the mobile-friendly criteria as a ranking signal”.

Why Is A Mobile-Friendly Website Important?

There’s no doubt having mobile-friendly pages available on your site will only increase traffic and improve the overall performance of your online business.

The capabilities of modern mobile devices allow access to detailed and concise content. Potential clients are using their phones on public transport to access web pages more than ever before, so you could be losing out on a significant number of potential enquiries.

We Can Help

We’re always up to date with changes such as this one here at Artemis and something like this certainly can’t go unnoticed if we’re to get the very best results for our clients.

To learn more about mobile-friendly pages and how they can help your site, make the most of our free consultation service.

P.S. In case you’re wondering, no our site isn’t responsive yet! We’re working on it now and we’ll be writing a blog post about what it takes to make a website responsive.


Bright FM Awards 2014 Highlights

Artemis were proud to present the award for Best Business in Sussex at the Bright FM Awards 2014 last Friday night with a multitude of local businesses in attendance. We thoroughly enjoyed a fabulous evening which saw plenty of well-deserved awards handed out.

Below you will find a collection of snaps from the Bright FM Awards Evening. Everyone here at Artemis would once again like to congratulate all the deserved winners on the night and thank Bright FM for a superbly organised and enjoyable evening:

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Artemis Bright fm award


Panda 4.1 – The Reaction So Far to Google’s Content-Focused Algorithm Update

Since Google started rolling out Panda 4.1, it’s quite clear that the phrase “content is king” has plenty of substance to it. It’s not only a case of clearing up dated content anymore but also enhancing web pages you might have reviewed in the past so that they slot neatly into the bracket of high quality, substantial, relevant content.

Panda Update

The importance of high quality content is only going to increase in the future, with many sites who have made changes witnessing significantly improved rankings as a result. Sites that still have noticeably thin content pages are losing their grip and have started to fall away in terms of search rankings, but this is to be expected as Google look to point searchers in the right direction with the utmost accuracy.

“Content is King”

So what exactly does a web page need to meet the requirements of Panda 4.1? Here’s a quick list of bullet points that outline Google’s demands:

  • Plenty of Content (we’re talking substantial amounts of high quality, informative and relevant text)

  • Videos

  • Images

  • Maps

  • Other enticing features

If you’ve made these changes already but heard about another site being penalised for something they knew nothing about, you might still share a few concerns regarding what Panda 4.1 actually looks to penalise. It turns out you’re not the only one, with Google’s John Mueller using the Google+ hangout to address numerous questions surrounding the formidable algorithm update.

Should We Get Rid Of Ageing Posts?

An intriguing question was put to Mr Mueller that focused on the existence of extremely old content on a site (content that is practically old enough to be archived).  Many blogs start out much weaker than they actually become, yet many site owners overlook the idea of getting rid of blog posts that are quite a few years old.

Google+ user Marie Hayes asked Mr Mueller “If a site has thousands of old blog posts that rarely get read, could this impact them negatively in the eyes of Panda? Should we be noindexing old blog posts?”

The reply was intriguing, as Mr Mueller seemed to suggest that there was a possibility a site could be penalised for keeping this kind of content on a site. Here’s what he had to say:

“This is, I guess, a tricky topic because to some extent, it makes sense to keep an old archive of things. But on the other hand, if you’re looking at these old blog posts and you say these are really low quality posts, then it might be worth cleaning that up. But in general, our quality algorithms do look at a site overall so we try to look at everything across the site. And if there are parts that aren’t really relevant, that are kind of older, and kind of there for a reason but not really the primary reason for your site, then that’s something we try to take into account as well.

So just because you have these old blog posts where maybe you were doing a news announcement from 2001 and that’s still on your site, that’s not something I’d necessarily noindex just to clean things up. But sometimes it might also be that these old blog posts are really low quality and kind of bad, then that’s something you would take action on. So just because they’re older, doesn’t necessarily mean that they’re good or bad in any specific way.”

Here’s the 55 minute Q&A that includes Mr Mueller addressing the issue of low quality content:

Content Will Always Be Important

It’s an interesting question with a complex answer that might have people wondering if they should start going through ancient, low quality blog posts. All we know is that content is and will continue to be a huge player when it comes to search ranking.

 


Another Happy Client!

We were greeted by some very pleasing news this week as yet another client expressed their gratitude at the work we’d done for their online business. SG Tanks have been an exceptional client to work with and we’re thrilled that our dedicated services have helped them to achieve wonderful results over the last year and a half.

Here’s what Sean Grainger from SG Tanks had to say:

I was recommended to Mike and Artemis through a web programmer and I’ve dealt with them for 1.5 years now. I’m not the most computer or web savvy person but what they’ve achieved with the work they’ve done has been very effective at getting me more phone calls and sales from my site which is what I wanted. 

They have now just built a new ecommerce website for me as the last one I had was not very user friendly as Mike pointed out. I’m really happy as within 2 days of new site launching I’ve got orders already.

Mike and all the team are always very quick to answer my frequent questions and I’m very happy to recommend them to any business owner looking for an honest SEO company.

Sean Grainger – SG Tanks, Littlehampton

If you feel your online business isn’t quite achieving its potential, contact Artemis Marketing today and take advantage of our free consultation service. We’d love to hear from you.