Temp office construction

Let there be light!

 

It’s great to see walls smashed through for windows and doors in our new additional temporary office.

 

 

Our new temporary office is under construction and when complete it will serve as our base for the next 12 months while our new permanent office is being built.

 

Come back to our blog or visit our social media channels for updates on the construction progress.


Artemis sponsors local football team

Artemis sponsors Hurstpierpoint FC

We’re delighted to announce our sponsorship of local football team, Hurstpierpoint FC. The Artemis offices are based on the outskirts of the beautiful Sussex village of Hurstpierpoint so it made perfect sense for us to support the local team.

football pitch

 

Hurstpierpoint FC have been the village team since 1886. They currently play in the Gray Hooper Holt LLP Mid Sussex Football League Division 1. Home games are played at Fairfield Recreation Ground in Hurstpierpoint and the club trains weekly at the Burgess Hill Academy.

The club played in the Mid Sussex League for the majority of its early years, but became a founder member of The Sussex County Football League (SCFL) Division Three. Their best season so far was reaching second in SCFL Division Three in 2010/11. With us as sponsors we hope they’ll make it to the top this season!

Pre-season training is underway and the team is looking forward to the start of the 18/19 season. Manager, Dudley Christensen and assistant manager, Stuart Ritchie are feeling optimistic. Pre-season started with a 2-1 win and a 5-3 loss against a strong Southwater FC side. Despite the loss of one game, Hurstpierpoint put in two solid performances.

Our brilliant designer, Aaron Thomas is working on the graphics for the new football shirts. We can’t wait to see the big reveal and see the team in action. We promise to share more news with you soon!

Come on you Blue Dogs!


charity-fundraiser

Kangaroos’ fundraising fashion show a resounding success

At Artemis Marketing we are really proud of our developing relationship with local charity Kangaroos, who run fun clubs, activities and trips away for children and young adults with learning disabilities in Mid Sussex. We are delighted to be supporting a charity making such a difference to people’s lives in our local community.

We were invited to attend the Kangaroos’ fashion show fundraising event at Bolney Wine Estate café last Thursday. The event was organised by Kangaroos volunteer, Jackie Flynn along with Helen Hitchcock, owner and founder of clothing company, Sakala. As always, Kangaroos’ fundraising coordinator Samantha Norgate was on hand to offer her support.

The fashion event was organised to raise funds and the profiles of two very worthwhile causes – Kangaroos, and the charity arm of the Sakala clothing range, Helping Elsewhere, which funds and runs a number of Indian and Nepalese educational and development projects in and around Goa.

Eight of us lovely ladies from the Artemis team jumped at the opportunity for a night out and a chance to be involved yet again in raising money for great causes. And what a fantastic evening it turned out to be.

Kangaroos Fashion Show - Artemis team

 

Kangaroos Fashion Show 2

 

Kangaroos Fashion Show 3

 

The night kicked off with a glass of the Estate’s own wine, which we enjoyed while we heard more about the evening ahead. We were treated to really heartening tales of the charity work being carried out in India by Sakala’s founder Helen Hitchcock. This is a woman with an incredible heart doing wonderful things in India, as well as supporting great local causes here in the UK, such as Kangaroos.

Kangaroos Fashion Show 4

 

While we topped-up on wine and ordered some great tapas food from the Bolney kitchen, we watched the fashion extravaganza showcasing a beautiful range of ethically-produced Indian cottons from Steyning-based Sakala. The clothes were modelled by a team of lovely ladies, while Sakala’s founder Helen gave us a running commentary on the styles and detailing.

Kangaroos Fashion Show 5

 

Kangaroos Fashion Show 6

 

Kangaroos Fashion Show 7

 

After the show we were able to browse the clothing, jewellery and homewares collection and buy (and boy did we buy!). Sakala’s clothing is defined by a range of wonderful ethnic prints. The pieces, ranging from harem pants to kaftans, dressing gowns, pyjamas, scarves and dresses, are quite simply stunning, beautifully made and perfect for the latest British heatwave! Arbonne, botanically based beauty products, were also on offer, as well as a range of essential oils.

Kangaroos Fashion Show 8

 

Kangaroos Fashion Show 9

 

As if that wasn’t enough, massage and beauty therapist Ingvor Hicks offered taster Ayurvedic facials and head massages using Neals Yard products, which enabled us to wind-down the evening perfectly before making our way home.

Kangaroos Fashion Show 10

 

A percentage of ticket sales from the event went to Kangaroos, as well as proceeds from the raffle, massage treatments and 10 per cent of Sakala clothing, jewellery and homeware sales on the night. Kangaroos were able to raise £455, which was match funded by an individual donor to make the total raised a very respectable £910.

We were delighted to have been invited and to have contributed to this fund raiser for much-needed funds towards the running costs of Kangaroos. As well as offering our presence on the night, we contributed two great hampers as prizes in the raffle, thanks to the generous donations from everyone in the Artemis Marketing team.

Kangaroos Fashion Show 11

 

The event, attended by Kangaroos supporters, parents of children who attend the clubs and friends of the Sakala brand, was a rip-roaring success. It was a relaxed evening in beautiful surroundings with brilliant company and all for a great cause. We are planning a fundraising picnic to raise more money for Kangaroos over the summer and we’ll be doing a sponsored walk in the Autumn.

Kangaroos Fashion Show 12

drone-flying-range-rover

‘Boys and their toys’ – A sunny afternoon spent filming with our new drone!

Drone Video Production Artemis Image
Our Video Production Expert, Vince Holton and his team, have been filming a 2018 Range Rover Sport with the latest InControl Touch Pro Duo connected infotainment system using the latest 4K Drone technology, the DJI Mavic Air, to produce high-quality, aerial footage for one of our motor industry clients.

Vince has many years producing a wide range of video content from talking heads interviews, conferences, product launches and video blogging. Video is becoming an ever more important component for online success and if you’re interested in discussing where our video production expertise could benefit your business, feel free to get in touch to discuss opportunities, where we’d be happy to answer any questions you may have.

For more information, please get in touch with our video production experts today: vince.holton@artemis.marketing


kangaroos-logo

Visit to Kangaroos

Kangaroos visit image 1

With less than a week to go to the Artemis team’s charity Bike Ride to raise money for Kangaroos, I thought it a fitting time to pay a visit to one of the Kangaroos groups run for children and young adults with special needs.

Last Friday, I attended the Pals group, held at the Ashenground Community Centre in Haywards Heath. I can honestly say I was amazed to see first-hand the wonderful work that the Kangaroos charity is doing.

Kangaroos run several different groups at various times throughout the week, on Saturdays, during school holidays, and after school and in the evening during term time. The Pals group I visited is a Saturday and Holiday play scheme for children with special needs aged 6 to 12.

The staff at Kangaroos are incredible – so friendly, empathetic and engaging. The team is made up from paid workers and volunteers, and the number of staff almost equals the number of children attending the group. Nearly every child is allocated one-to-one support.

Kangaroos visit image 2

It struck me how calm, safe and nurturing the atmosphere felt. The children were relaxed and encouraged to free play, communicate and join in group activities. In this session Dan, one of the paid workers, had made bubble mixture. The blowing and popping of bubbles was great fun for many of the children.

Chatting to Operations Manager, Jenny King, I was able to find out how much goes into running the groups. She said, many people and businesses fundraising for the Kangaroos charity often ask what equipment the group needs, but the biggest need for funds is in the operational costs.

With the high staffing levels, I can see just how important operational funding is. Kangaroos don’t have their own premises either, so as well as staff costs, there are office space, community centre rent and storage, which add heavily to on-going costs.

There’s also the cost of training staff. Paid and voluntary staff receive specialist training. Paid staff are trained to handle chronic medical conditions such as diabetes and epilepsy. They also receive training in managing adults with special needs, which has a different set of challenges.

Many of the staff can communicate with children using sign language and there are many props at the centre enabling children to express how they are feeling, such as small cushions with happy and sad faces.

It’s also great that Kangaroos offer the same level of respite to families and support to young adults who have been attending Kangaroos since they were children.

Kangaroos visit image 3

I can’t express enough how wonderful it was to see Kangaroos in action. This is a fabulous charity with a fantastic team of people enabling children with complex needs to participate in a wide range of activities and challenges. Children can enjoy day trips, residential overnight stays and challenges you just wouldn’t have thought possible, such as rock climbing.

At Artemis we are really proud to be supporting such a great charity. I for one will be pedalling my socks off next Sunday. If you feel inspired to sponsor any of our team, or make a donation, simply go to www.justgiving.com/kangaroos.

Kangaroos are a fine example of a charity making a huge difference to people’s lives, both the children and young adults who attend the groups, and in the respite given to families. Thank you to Jenny, Dan and Emily who showed me around and gave me a flavour of how vital these services are to the community. For more information about Kangaroos, see www.kangaroos.org.uk


Kangaroos - Amex Banner photo 2017

Artemis Marketing supporting local special needs charity Kangaroos

Kangaroos Logo
Reg charity no: 1150202.

We are delighted to announce our partnership with local charity, Kangaroos. At Artemis we think it’s important to support our local community, and we couldn’t think of a better way than to partner with such a great charity. Kangaroos are a local charity based in Haywards Heath providing valuable support to children and young adults with a wide range of learning disabilities and complex special needs in and around Mid Sussex.

The charity runs a variety of fun after school, evening and holiday clubs and trips out all year round to give those with special needs the chance to enjoy a huge range of activities and exceed in things many wouldn’t have thought possible, as well as a vital social life with friends, that we all take for granted. The clubs also give families a much-needed break from the day-to-day of coping with a child or young adult with complex needs.

Kangaroos - Amex Banner photo 2017

Samantha Norgate, Community Fundraising and Communications Officer at the charity, said “the importance of local businesses supporting our charity couldn’t be stressed highly enough. With funding and grants being squeezed, the support of the local business community is essential for future fundraising. Many children and young people in Mid Sussex and beyond benefit hugely from the services provided by Kangaroos and to many families we are a lifeline.”

Our fundraising activities for Kangaroos kicks off with The Greater Haywards Heath Bike Ride on Sunday 15th April 2018. We’ve assembled a team and we’ve started the training. We’re really proud to be supporting such a worthy charity in our local area and are looking forward to a fantastic fun day of cycling in April. Come along and support us if you can. We will keep you posted on more of our fundraising activities soon.


The AI mobile world

The AI mobile world: a new era for SEO

The AI mobile world

In the future we’ll look back on 2017 as the year when the transition from a “mobile first world” to an “AI (artificial intelligence) world” truly began. In terms of SEO news and significant algorithm updates it was a very quiet year; but in the background the influence of AI was really starting to be felt.

This is the most significant change to organic search results since Google first appeared on the scene in 1998, with its link based “PageRank” algorithm, which changed the face of online search and the Internet practically overnight.

Just a couple of years after Google started, we were building our own websites and ranking them successfully based on Google’s algorithm. The focus back then was always on having great content and great backlinks.

Even today, great content and great links are the fundamentals of good SEO and at Artemis we do this incredibly well. However, there is now so much more to ranking a website and in generating traffic to it.

Looking back just 2 or 3 years ago we didn’t have to worry much (or as much) about other ranking and SEO factors such as:

• Mobile indexing
• Secure websites
• Artificial intelligence
• Structured markup
• Featured snippets
• Click-through-rates from search
• Time on page
• Fast loading pages
• Mobile search behaviour
• High value pages
• Local listings
• Knowledge boxes
• Increased number of ads in results

It is no longer enough in SEO to just optimise a title tag and a meta description, add some keywords to a page and leave it at that.

SEO, historically, has been about the manipulation of the search results, particularly through targeted backlinks. Today, this is much, much harder to do. Results can be “manipulated” to a degree, in the sense that if you optimise a page perfectly it should outrank a competitor page of similar ranking value.

However, as we’ve seen several times now, if the page isn’t actually “good enough” it will quickly get demoted again by Google as it learns that users aren’t finding the page helpful.

The manipulation of the search results is now firmly in Google’s hands with their ever more powerful Artificial Intelligence (AI).

The impact of AI on search is huge and it’s going to get stronger and more powerful by the day.

What does it mean for SEO in 2018?

Google’s AI is learning and understanding what is good, what is popular and what truly deserves to be featured in those 10 key results on page 1 for any given search result.

Every page on every website needs to be worthy of a top ranking for a given search term. The ranking success of a page is based on getting the right:

1 – Relevant content
2 – High quality backlinks
3 – User intent
4 – User behaviour

Points 3 and 4 were never ranking factors before AI became a part of Google’s ranking algorithm, but today they are hugely important. Coupled with this, Google’s move to a “mobile first” index, which is already rolling out, means that 2018 may see some of the biggest changes to search results that we’ve seen for some time.

Here at Artemis, we have already been implementing strategies in 2017 for our clients to benefit from the changes to an AI focused mobile internet and we will be continuing and adapting these strategies during 2018 to maximise rankings and traffic to our clients’ websites.

Our continuous testing and foresight enables us to stay ahead of the game, ensuring that our clients benefit from this during the most significant change to the face of organic search in years.

We are excited about this new era of SEO and look forward to helping you succeed online in this new AI mobile world in 2018!


Mobile First SEO

Top 5 SEO trends in 2017

What an interesting year in SEO 2017 is already proving to be! So far we’ve seen a lot of changes.

From the jokingly named Google Fred update to the increased dominance of local and personalised search, to our faster than ever push into a mobile-only world. Then there’s the speed of voice search adoption.

But there’s much more coming.

Here are my Top 5 trends to watch for the remainder of 2017. All are interconnected and cannot be viewed in isolation. Nothing in SEO operates in its own separate silo.

Mobile First SEO

 

AI and RankBrain

Google’s RankBrain and algorithmic machine learning continues to dominate.

Ever since the Hummingbird update, Google’s emphasis on semantic search is never-ending and evolving at a tremendous pace.

Google even took the unusual step of confirming that RankBrain was the third most important ranking factor after links and content in 2016. This importance has only increased throughout the latter half of 2016 and into 2017.

Having moved on from its days of poetry and reading romantic novels, Google’s AI technology is getting better by the day.

It’s very hard to optimise for RankBrain.

It’s so all-encompassing and fast-moving that only true quality will dominate SERPs (search engine results pages). Which is great.

UX (user experience), CTRs (click-through rates), aiming for the ‘long click’ and the resulting engagement metrics should be high on your watch list.

The increasing importance of personal branding

The web is about people. It’s about us.

So that means having an outstanding About Us page; having a description of who you are; and a statement on just what makes you stand out from the competition. These are essential.

You need to build a personal brand as a core strategy for SEO. To establish trust.

Pictures and especially videos will be a central focus for Google for the remainder of 2017 – and well into the future. Having a team video and/or personalised photographs is no longer a choice, it’s a necessity these days.

If you show yourself as an approachable and friendly person, visitors will trust you much more readily. This will drive ever more traffic and conversions to your website.

Even social media platforms such as Facebook have been honing their algorithms in favour of personal posts (as opposed to brand posts). 

In the future more businesses will choose the personal approach to gain success.

User Experience Optimisation (UEO) and Conversion Rate Optimisation (CRO)

To a varying degree, user experience has always been important to SEO. Google ranks sites that are properly set up for mobile devices, that load quickly and where users spend a long time on a page.

This year we will likely see even more focus on user experience, especially on mobile devices. So focus on the traffic you already have to offer people much more than they expect.

Page depth, time-on-site, CTRs, and pogo-sticking are all things to work on.

If you offer true value you will notice the difference and soon know the full benefits of your efforts.

Personal digital assistants will become more sophisticated

Thanks to personal digital assistants the opportunity for new types of search and more advanced forms of conversational queries is huge.

Excellent tools such as Cortana and Siri have enhanced our user experience, made our lives easier and massively increased the number of verbal searches and enquiries.

For the rest of the year, we’ll see these tools become even more smoothly polished and capable of offering even more useful features. And that means excellent new ranking opportunities that have to be brought into play.

Voice search has the potential to really shake up the SEO industry.

The need for speed: a fast-loading user experience

It’s no secret that speed really matters.

Research has shown slower loading web pages are associated with higher bounce rates, and up to 40 percent of visitors are likely to abandon your site if it loads in longer than just three seconds.

Speed will be of even more importance in the coming year. AMP (Accelerated Mobile Pages) pages help and will be of increasing importance in the future.

There are so many other interesting technologies on the horizon as well – such as HTTP/2 and Google’s new open source JPEG encoder Guetzli, which are just two to keep a keen eye on.

In conclusion

Knowing who your customer is and what they want is the big change this year. Not just with SEO, it’s where the entire digital strategy will be directed.

You need to meet, match and exceed searcher’s expectations. To achieve this you have to understand your target audience better than ever before.

Google’s aim is to provide the most relevant website to the search entered.

Going big on word count is not working as well as it used to, not when short videos and images can be so much more attractive. Done well, they can deliver what you want to say and what customers want to know much quicker.

So, keep it simple! Give users what they want, let the search engines do their job – and it will all fall into place.

In 2017 it’s time to focus on providing true value.


Content Marketing – How to Meet Searchers Expectations

content-marketing-meeting-searchers-expectations-670x340

Content is not King. Search engines only care about your content in so far as it answers searchers questions. In the last few years especially, the web has become one huge answering machine. People query search engines and search engines attempt to answer these questions by providing results. Simple. Not really.

As we saw in the introduction to semantic search article – A search engine takes our queries, tries to understand the words, and delivers the same results a human would – the same results a friend would give you. And not just any friend, a close friend. A friend who understands you, who knows your current and previous locations, who knows your tastes and preferences and most importantly, knows your intentions.

These days, your website doesn’t just have to target keywords, you need to meet, match and exceed searcher’s expectations. To achieve this you have to understand your target audience better than ever before.

You need to understand the kinds of questions they have and, most importantly, provide them with enough information that they will not have to pogo-stick back to the search engine results pages (SERPs)

This pogo sticking can have a dramatic effect on rankings.


Pogo sticking, Long and Short Clicks

Pogo sticking - Google's SERPs

A long click is a sign of user satisfaction. It’s a sign of expectations and intentions being met.

Many people mistakenly confuse a ‘long click,’ with low bounce rates. Although the two metrics do have some correlation, they are still very different.

Popular resource pages (think Wikipedia & Stackflow) and blogs often have high bounce rates. People come in, find what they need and leave again. Or in the case of blogs, they read the latest post and leave.

They have no need to carry on searching. And that is the key. Their intentions have been met.

They have no need to ‘pogo-stick’ back to the search results and click on other results.

This pogo-sticking is an easy metric for Google to calculate and keep track of. It also provides a very clear indication of user satisfaction.

When a user is actively choosing another website from the SERPs to get the information they are looking for, this shows Google that your content is not good enough and doesn’t deserve to rank for those queries. It also shows Google which websites should be ranking above yours.

If this becomes a common occurrence on your landing pages, search engines will notice these short clicks and your rankings will decrease. (this natural voting system is far more transparent in PPC and makes up a large part of the Quality Score).

How do you Match and Exceed Searcher’s Expectations?

In our semantically themed world, you have to understand your clients, understand their questions, their queries, you need to know what goes on in their heads. First and foremost, you should put yourself in their shoes.

What questions would they have before taking a decision?

A good exercise is to get a piece of paper and write down the most common questions you hear from your clients. Get everyone involved, ask all the members of your team for their feedback.  

Break these queries down for each one of your products and/or services and then look at your existing content. Are you addressing these questions? Are you addressing them fully? Would users need to go somewhere else to get the information they need? – to one of your competitors.

This ‘completeness’ is so important these days. It’s the difference between a long and short click.

Optimising Existing Content

Cyrus Shepard wrote a brilliant article – one that sums up perfectly what we’ve been doing at Artemis.

When you already have traffic coming to a website and have some information to work with, the place to start is Google’s Search Console.

Search console query data at the URL level

Pick a few underperforming pages. I tend to pick ones that drive some traffic, but could/should drive more, ones that often rank on the second page of SERPs and have low click-through-rates.

Select the individual pages, adjust the timeframe to the maximum 90-day of queries and filter by impressions. These are the queries that are landing on your page and they often give you great insight into people’s intentions.

Sometimes it’s not immediately clear and you need to dig around a bit, but usually, you’ll find a true mine of information.

Does the Content on your Page Satisfy User Intent?

There are various ways to address this. And we’ll be covering them in later articles.

A quick fix is to amend title tags and meta descriptions. By including these big traffic driving queries in your title tag (particularly near the beginning) or within the meta description, you will increase click-through-rates and drive more traffic. At least in the short term.

But remember, this traffic needs to be sustainable and you need to aim for long clicks.

It’s very important that title tags and meta descriptions are not deceptive. They need to fairly reflect what a user is going to find on that page. If they don’t, people will quickly bounce off, ‘pogo-sticking’ back to the search results, causing the whole page to lose rankings.

A far better solution is to provide real value to searchers. By having the best content, by being helpful and answering all their questions clearly and fully.

Content is no longer King. The new King is the long click.


Starting at the beginning…

Keyword research starts a successful online presence and marketing campaign. But what is it? How can you do it better and what does it actually mean?

What is keyword research?

Keyword research is about what people type into search engines to find what they need.  It is essentially the gathering of search terms which are firstly relevant to your website and secondly that people are actually using. For example people who wish to buy a bicycle may type in the word bicycle into Google’s search box.

How do I find more information on keywords?

Google has a handy tool called Keyword Planner which you can access if you setup a Google Ads account. You can use it in different ways to give you keywords ideas and their search volume. The Keyword is the term typed into Google and Search Volume is the amount of times that keyword is typed into

Let’s run through an example. If I owned a Bicycle store and wanted to research keywords where would I start? How about the words around Bicycle? Would you target cycle, bicycle or bike? If we look at these words in Google’s keyword planner we can see the results below:

We can see in keyword planner that bike and bicycle have search volumes of 33100 and cycle has a much lower volume of 6600. What is interesting is that by also searching for the plurals bikes is also a top volume term of 40500. We might therefore think about targeting the keyword bikes more than we would cycles.

Competing for a search term like bike on its own will be extremely competitive. Let’s say our example business is actually a specialist in children’s bikes. So we need to think around the word children and bike and research the combinations of children, kids, boys and girls with the bicycle words.

Keyword Avg. Monthly Searches (exact match only)
kids bikes 14800
girls bikes 9900
boys bikes 5400
kids bike 3600
girls bike 3600
childrens bikes 2900
boys bike 1600
childrens bike 1000
kids bicycle 590
girls bicycle 480
boys mountain bikes 390
boys bicycles 260
children bike 210
kids bicycles 170
girls bicycles 140
kid bike 110
children bicycle 90
child bicycle 70
boys bicycle 70
kid bicycle 30

 

It is interesting to see the difference between some of the plurals and how much more search volume there is around girls than boys.  But what about delving deeper into what are known as long tail keywords such as a coloured girls children’s bike?

Keyword Avg. Monthly Searches (exact match only)
pink girls bike 140
pink kids bike 40
kids pink bike 40
pink girls bikes 20
pink girl bike 10
pink girl bikes 10
pink girls bicycle 10
pink kids bikes 10
pink childs bike 10
kids pink bikes 10
pink kid bike 10
pink kids bicycle 10
pink childrens bikes 10
kids pink bicycle 10
pink girl bicycle 10
pink kids bicycles 10

 

We can see above that the keywords “pink girls bike” has the most potential traffic. By taking these journeys through the keywords we can start to build a strategy and target the keyword that has the potential to drive the most traffic.

What should I do with this information?

The information can help create the strategy for the website in terms of content, how to describe the service being offered in the most valuable way and most importantly how to drive relevant traffic to the website.  For example, when creating a website you can group related keywords into categories and think about creating category pages on the website to target that specific market. In the example, we might want to think about creating a page targeting the words pink, kids, girls and bikes. By creating content that’s relevant with associated terms like pink girls bikes, this in turn will help the website rank for the shorter keyword searches “bikes” and “girls bikes” where the larger search volume is, while also obtaining high rankings for the specific long tail search. Also, by targeting the long tail keywords around pink girls bikes it might be that you are targeting people who have the intention to buy rather than people who are just researching the topic.

In summary keyword research essentially helps create and refine a website to market itself to the people searching for it. If you know how people are searching for what your business provides, you have found your market.