Artemis launches a range of new services

At Artemis we recently celebrated our 15-year anniversary – we’ve been in business since 2004, offering expert SEO and digital marketing services to small and medium sized businesses across the UK.

We felt that now was the perfect time to unveil an exciting range of new services, many of which have been requested by our clients. These services perfectly complement our current marketing offerings, and allow us to expand our variety of digital services to both existing and new clients.

Many clients have asked us in the past for services including video, photography, and design work, and historically we have recommended external partners – but the feedback has been clear: now is the time to bring these services in house.

 

We understand the importance of superb video and photography content for use on client sites and in off-site marketing materials, but great quality work needs to be available at a price point that suits our clients.

With that in mind, Artemis is now proud to offer exceptional video and photography services. Offering everything from promotional videos and tutorials to interviews and live streaming, we can combine our marketing skills with superb visual content to produce stunning work including graphics, overlays, subtitles, and more. Our videos can help develop customer confidence and increase conversion rates.

Great photography on your site is also crucial. Our new range of photography options include headshots for staff members, enticing ecommerce and product photography, and business branding – all essential in showing off the professionalism of your organisation.

 

We have also ramped up our in-house design and creative services and can now offer our clients a full list of options ranging from graphic design and logo creation to corporate merchandise and even full rebranding work.

These services are a crucial part of modern digital marketing and truly complement our current offerings.

If you are interested in learning more about what Artemis could do for your business, please don’t hesitate to give our team a call on 01444 645018 or email us directly at info@artemis.marketing.


15 years of Artemis

Artemis is proud to be celebrating our 15th anniversary.

From our origins in SEO in 2004 as a one-man operation with founder Mike Knivett, to a company of more than 30 staff, we currently help more than 120 owner-managed small and medium-sized businesses collectively generate millions of pounds of extra revenue every year.

We have become known for our exceptional organic SEO, where we are recognised as leading the market in our understanding of Google’s latest search algorithms and developments in artificial intelligence.

Our additional expertise in everything from Google AdWords to social media advertising makes us extremely proud of the work and results that we get for our clients.

Over our history we have built up a team that consists of genuine experts from across the digital industry. Artemis staff have specialisms ranging from technical SEO and link building, to PPC and content marketing.

 

Artemis turns 15 on the 13th July, and we are going from strength to strength as a business. Over the next few days we are looking forward to announcing a raft of new services that complement our current work. This will enhance and build our full-service digital marketing offering.

We are keen to press on – our aim is to become the go-to digital transformation agency of choice for SMEs.

Our services are perfect for growing businesses looking to make the most of the huge opportunity that online marketing offers for increasing enquiries, sales, and revenue. We can also help businesses save money and work more efficiently through the adoption of digital methodology and moving on from legacy systems.


Five key takeaways from BrightonSEO 2019

A number of the Artemis team attended BrightonSEO on April 12th 2019 and came away with a number of fascinating insights into the trends surrounding the industry. Here, Account Director, Tom Hart, provides his five key takeaways from the conference.

Brighton SEO

1. You can’t ‘do’ SEO without using developers

Unless you are an incredibly technical SEO, you cannot work successfully on a website without the help of a developer. And not just any developer, it has to be a developer who understands what you need and can implement it without causing any issues to the site.

Polly Pospelova’s talk on trying to hit a 100% Lighthouse report score really drove this home.  The recommendations that come out of a Lighthouse report are not ones that your average SEO will be able to handle.  So, having a developer on hand to make those changes isn’t just a nice to have it is necessary in order to be proficient at SEO in 2019.

2. Leads can come from anywhere

Gregg Gifford who always delivers high energy, relevant and insightful talks, was again on point. Those of you who have seen him speak before will know he isn’t somebody you want to miss.

Along with being a great speaker he really knows his stuff and there are invariably going to be takeaways from his talks that you didn’t necessarily realise before. He showed how 40% of the questions in the Q&A area on one of his clients GMB pages were actually leads. With such a high percentage of leads coming from this avenue it is vital to make sure these are being tracked and dealt with.

3. The takeover of voice search

Is voice search actually taking over?  There seemed to be very little mention of voice search in the talks I was present in. This might be slightly surprising given the figures that are banded around when people want to argue about voice search.

Maybe it wasn’t mentioned because people are still not sure how to optimise for it. Maybe the traffic you get from voice search has little value in terms of conversions. Or maybe it just isn’t growing at the rate we are led to believe. In John Mueller’s keynote session he was indicating that a lot of voice searches are still very simplistic or even commands to your device, ‘what is the time’, ‘play Spotify’ or ‘what is the weather forecast’.  It seems we may still be some way from a full-blown voice search generation.

Talk at BrightonSEO

4. Where were the mentions of mobile?

While with voice search I can understand why it wasn’t really mentioned, but are people really still ignoring mobile? A lot of slides that I saw just gave examples of websites on desktop screens even now when we so clearly live in a mobile-first world.

Anybody not taking mobile search seriously isn’t taking SEO seriously.  It doesn’t matter if you still get the majority of your traffic through desktop it is the mobile version of your website that you need to concentrate on.

5. John Mueller is a black belt in giving nothing away

Last year’s keynote session with John Mueller was a procession of inane questions that he could quite easily bat away without revealing anything. Somebody even asked is Google male or female. You have somebody who works in the inner sanctums of Google, is that really the best question to ask him!?

This year was far better and the questions that were put to him far more insightful and probing. There were numerous silences where you could see John didn’t immediately know how to answer. And while he maybe expected the questions, Hannah Smith did a great job of not letting him off the hook too easily. He did however, with great skill and poise, manage to say a lot, but reveal very little.

 

 

 

 

 


Temp office construction

Let there be light!

 

It’s great to see walls smashed through for windows and doors in our new additional temporary office.

 

 

Our new temporary office is under construction and when complete it will serve as our base for the next 12 months while our new permanent office is being built.

 

Come back to our blog or visit our social media channels for updates on the construction progress.


Artemis sponsors local football team

Artemis sponsors Hurstpierpoint FC

We’re delighted to announce our sponsorship of local football team, Hurstpierpoint FC. The Artemis offices are based on the outskirts of the beautiful Sussex village of Hurstpierpoint so it made perfect sense for us to support the local team.

football pitch

 

Hurstpierpoint FC have been the village team since 1886. They currently play in the Gray Hooper Holt LLP Mid Sussex Football League Division 1. Home games are played at Fairfield Recreation Ground in Hurstpierpoint and the club trains weekly at the Burgess Hill Academy.

The club played in the Mid Sussex League for the majority of its early years, but became a founder member of The Sussex County Football League (SCFL) Division Three. Their best season so far was reaching second in SCFL Division Three in 2010/11. With us as sponsors we hope they’ll make it to the top this season!

Pre-season training is underway and the team is looking forward to the start of the 18/19 season. Manager, Dudley Christensen and assistant manager, Stuart Ritchie are feeling optimistic. Pre-season started with a 2-1 win and a 5-3 loss against a strong Southwater FC side. Despite the loss of one game, Hurstpierpoint put in two solid performances.

Our brilliant designer, Aaron Thomas is working on the graphics for the new football shirts. We can’t wait to see the big reveal and see the team in action. We promise to share more news with you soon!

Come on you Blue Dogs!


charity-fundraiser

Kangaroos’ fundraising fashion show a resounding success

At Artemis Marketing we are really proud of our developing relationship with local charity Kangaroos, who run fun clubs, activities and trips away for children and young adults with learning disabilities in Mid Sussex. We are delighted to be supporting a charity making such a difference to people’s lives in our local community.

We were invited to attend the Kangaroos’ fashion show fundraising event at Bolney Wine Estate café last Thursday. The event was organised by Kangaroos volunteer, Jackie Flynn along with Helen Hitchcock, owner and founder of clothing company, Sakala. As always, Kangaroos’ fundraising coordinator Samantha Norgate was on hand to offer her support.

The fashion event was organised to raise funds and the profiles of two very worthwhile causes – Kangaroos, and the charity arm of the Sakala clothing range, Helping Elsewhere, which funds and runs a number of Indian and Nepalese educational and development projects in and around Goa.

Eight of us lovely ladies from the Artemis team jumped at the opportunity for a night out and a chance to be involved yet again in raising money for great causes. And what a fantastic evening it turned out to be.

Kangaroos Fashion Show - Artemis team

 

Kangaroos Fashion Show 2

 

Kangaroos Fashion Show 3

 

The night kicked off with a glass of the Estate’s own wine, which we enjoyed while we heard more about the evening ahead. We were treated to really heartening tales of the charity work being carried out in India by Sakala’s founder Helen Hitchcock. This is a woman with an incredible heart doing wonderful things in India, as well as supporting great local causes here in the UK, such as Kangaroos.

Kangaroos Fashion Show 4

 

While we topped-up on wine and ordered some great tapas food from the Bolney kitchen, we watched the fashion extravaganza showcasing a beautiful range of ethically-produced Indian cottons from Steyning-based Sakala. The clothes were modelled by a team of lovely ladies, while Sakala’s founder Helen gave us a running commentary on the styles and detailing.

Kangaroos Fashion Show 5

 

Kangaroos Fashion Show 6

 

Kangaroos Fashion Show 7

 

After the show we were able to browse the clothing, jewellery and homewares collection and buy (and boy did we buy!). Sakala’s clothing is defined by a range of wonderful ethnic prints. The pieces, ranging from harem pants to kaftans, dressing gowns, pyjamas, scarves and dresses, are quite simply stunning, beautifully made and perfect for the latest British heatwave! Arbonne, botanically based beauty products, were also on offer, as well as a range of essential oils.

Kangaroos Fashion Show 8

 

Kangaroos Fashion Show 9

 

As if that wasn’t enough, massage and beauty therapist Ingvor Hicks offered taster Ayurvedic facials and head massages using Neals Yard products, which enabled us to wind-down the evening perfectly before making our way home.

Kangaroos Fashion Show 10

 

A percentage of ticket sales from the event went to Kangaroos, as well as proceeds from the raffle, massage treatments and 10 per cent of Sakala clothing, jewellery and homeware sales on the night. Kangaroos were able to raise £455, which was match funded by an individual donor to make the total raised a very respectable £910.

We were delighted to have been invited and to have contributed to this fund raiser for much-needed funds towards the running costs of Kangaroos. As well as offering our presence on the night, we contributed two great hampers as prizes in the raffle, thanks to the generous donations from everyone in the Artemis Marketing team.

Kangaroos Fashion Show 11

 

The event, attended by Kangaroos supporters, parents of children who attend the clubs and friends of the Sakala brand, was a rip-roaring success. It was a relaxed evening in beautiful surroundings with brilliant company and all for a great cause. We are planning a fundraising picnic to raise more money for Kangaroos over the summer and we’ll be doing a sponsored walk in the Autumn.

Kangaroos Fashion Show 12

drone-flying-range-rover

‘Boys and their toys’ – A sunny afternoon spent filming with our new drone!

Drone Video Production Artemis Image
Our Video Production Expert, Vince Holton and his team, have been filming a 2018 Range Rover Sport with the latest InControl Touch Pro Duo connected infotainment system using the latest 4K Drone technology, the DJI Mavic Air, to produce high-quality, aerial footage for one of our motor industry clients.

Vince has many years producing a wide range of video content from talking heads interviews, conferences, product launches and video blogging. Video is becoming an ever more important component for online success and if you’re interested in discussing where our video production expertise could benefit your business, feel free to get in touch to discuss opportunities, where we’d be happy to answer any questions you may have.

For more information, please get in touch with our video production experts today: vince.holton@artemis.marketing


kangaroos-logo

Visit to Kangaroos

Kangaroos visit image 1

With less than a week to go to the Artemis team’s charity Bike Ride to raise money for Kangaroos, I thought it a fitting time to pay a visit to one of the Kangaroos groups run for children and young adults with special needs.

Last Friday, I attended the Pals group, held at the Ashenground Community Centre in Haywards Heath. I can honestly say I was amazed to see first-hand the wonderful work that the Kangaroos charity is doing.

Kangaroos run several different groups at various times throughout the week, on Saturdays, during school holidays, and after school and in the evening during term time. The Pals group I visited is a Saturday and Holiday play scheme for children with special needs aged 6 to 12.

The staff at Kangaroos are incredible – so friendly, empathetic and engaging. The team is made up from paid workers and volunteers, and the number of staff almost equals the number of children attending the group. Nearly every child is allocated one-to-one support.

Kangaroos visit image 2

It struck me how calm, safe and nurturing the atmosphere felt. The children were relaxed and encouraged to free play, communicate and join in group activities. In this session Dan, one of the paid workers, had made bubble mixture. The blowing and popping of bubbles was great fun for many of the children.

Chatting to Operations Manager, Jenny King, I was able to find out how much goes into running the groups. She said, many people and businesses fundraising for the Kangaroos charity often ask what equipment the group needs, but the biggest need for funds is in the operational costs.

With the high staffing levels, I can see just how important operational funding is. Kangaroos don’t have their own premises either, so as well as staff costs, there are office space, community centre rent and storage, which add heavily to on-going costs.

There’s also the cost of training staff. Paid and voluntary staff receive specialist training. Paid staff are trained to handle chronic medical conditions such as diabetes and epilepsy. They also receive training in managing adults with special needs, which has a different set of challenges.

Many of the staff can communicate with children using sign language and there are many props at the centre enabling children to express how they are feeling, such as small cushions with happy and sad faces.

It’s also great that Kangaroos offer the same level of respite to families and support to young adults who have been attending Kangaroos since they were children.

Kangaroos visit image 3

I can’t express enough how wonderful it was to see Kangaroos in action. This is a fabulous charity with a fantastic team of people enabling children with complex needs to participate in a wide range of activities and challenges. Children can enjoy day trips, residential overnight stays and challenges you just wouldn’t have thought possible, such as rock climbing.

At Artemis we are really proud to be supporting such a great charity. I for one will be pedalling my socks off next Sunday. If you feel inspired to sponsor any of our team, or make a donation, simply go to www.justgiving.com/kangaroos.

Kangaroos are a fine example of a charity making a huge difference to people’s lives, both the children and young adults who attend the groups, and in the respite given to families. Thank you to Jenny, Dan and Emily who showed me around and gave me a flavour of how vital these services are to the community. For more information about Kangaroos, see www.kangaroos.org.uk


Kangaroos - Amex Banner photo 2017

Artemis Marketing supporting local special needs charity Kangaroos

Kangaroos Logo
Reg charity no: 1150202.

We are delighted to announce our partnership with local charity, Kangaroos. At Artemis we think it’s important to support our local community, and we couldn’t think of a better way than to partner with such a great charity. Kangaroos are a local charity based in Haywards Heath providing valuable support to children and young adults with a wide range of learning disabilities and complex special needs in and around Mid Sussex.

The charity runs a variety of fun after school, evening and holiday clubs and trips out all year round to give those with special needs the chance to enjoy a huge range of activities and exceed in things many wouldn’t have thought possible, as well as a vital social life with friends, that we all take for granted. The clubs also give families a much-needed break from the day-to-day of coping with a child or young adult with complex needs.

Kangaroos - Amex Banner photo 2017

Samantha Norgate, Community Fundraising and Communications Officer at the charity, said “the importance of local businesses supporting our charity couldn’t be stressed highly enough. With funding and grants being squeezed, the support of the local business community is essential for future fundraising. Many children and young people in Mid Sussex and beyond benefit hugely from the services provided by Kangaroos and to many families we are a lifeline.”

Our fundraising activities for Kangaroos kicks off with The Greater Haywards Heath Bike Ride on Sunday 15th April 2018. We’ve assembled a team and we’ve started the training. We’re really proud to be supporting such a worthy charity in our local area and are looking forward to a fantastic fun day of cycling in April. Come along and support us if you can. We will keep you posted on more of our fundraising activities soon.


The AI mobile world

The AI mobile world: a new era for SEO

The AI mobile world

In the future we’ll look back on 2017 as the year when the transition from a “mobile first world” to an “AI (artificial intelligence) world” truly began. In terms of SEO news and significant algorithm updates it was a very quiet year; but in the background the influence of AI was really starting to be felt.

This is the most significant change to organic search results since Google first appeared on the scene in 1998, with its link based “PageRank” algorithm, which changed the face of online search and the Internet practically overnight.

Just a couple of years after Google started, we were building our own websites and ranking them successfully based on Google’s algorithm. The focus back then was always on having great content and great backlinks.

Even today, great content and great links are the fundamentals of good SEO and at Artemis we do this incredibly well. However, there is now so much more to ranking a website and in generating traffic to it.

Looking back just 2 or 3 years ago we didn’t have to worry much (or as much) about other ranking and SEO factors such as:

• Mobile indexing
• Secure websites
• Artificial intelligence
• Structured markup
• Featured snippets
• Click-through-rates from search
• Time on page
• Fast loading pages
• Mobile search behaviour
• High value pages
• Local listings
• Knowledge boxes
• Increased number of ads in results

It is no longer enough in SEO to just optimise a title tag and a meta description, add some keywords to a page and leave it at that.

SEO, historically, has been about the manipulation of the search results, particularly through targeted backlinks. Today, this is much, much harder to do. Results can be “manipulated” to a degree, in the sense that if you optimise a page perfectly it should outrank a competitor page of similar ranking value.

However, as we’ve seen several times now, if the page isn’t actually “good enough” it will quickly get demoted again by Google as it learns that users aren’t finding the page helpful.

The manipulation of the search results is now firmly in Google’s hands with their ever more powerful Artificial Intelligence (AI).

The impact of AI on search is huge and it’s going to get stronger and more powerful by the day.

What does it mean for SEO in 2018?

Google’s AI is learning and understanding what is good, what is popular and what truly deserves to be featured in those 10 key results on page 1 for any given search result.

Every page on every website needs to be worthy of a top ranking for a given search term. The ranking success of a page is based on getting the right:

1 – Relevant content
2 – High quality backlinks
3 – User intent
4 – User behaviour

Points 3 and 4 were never ranking factors before AI became a part of Google’s ranking algorithm, but today they are hugely important. Coupled with this, Google’s move to a “mobile first” index, which is already rolling out, means that 2018 may see some of the biggest changes to search results that we’ve seen for some time.

Here at Artemis, we have already been implementing strategies in 2017 for our clients to benefit from the changes to an AI focused mobile internet and we will be continuing and adapting these strategies during 2018 to maximise rankings and traffic to our clients’ websites.

Our continuous testing and foresight enables us to stay ahead of the game, ensuring that our clients benefit from this during the most significant change to the face of organic search in years.

We are excited about this new era of SEO and look forward to helping you succeed online in this new AI mobile world in 2018!