What Does the Change to Google Business Profile Mean For You?

GMB profileGoogle has chosen to make changes to its local listing platform. Previously known as Google My Business, or commonly by the acronym GMB, the service is now called Google Business Profile.

GMB has always been seen as a key part of effective local SEO – and that seems to be set to continue under its new name and a redesigned layout.

Here we take a look at the key features of this change to establish what the move to Google Business Profile means for you and your business.

A simpler system

One major aspect of the redesign has been a focus on simplifying the platform so that businesses can claim and verify their Business Profile via other Google products that they use.

Rather than exclusively using the Google My Business app, business owners will be able to manage their profile via Google Search, Google Maps, and their respective apps.

According to Kara Jancourtz, Community Manager at Google: “It is now easier to complete verification or resolve other issues with your Business Profile. Just search for the name of your business on Google or go to your profile directly in the Google Maps app and you’ll see an option to verify the profile or resolve other issues, like profile suspension.”

It seems that Google does have plans to completely retire the Google My Business app at some point in 2022.

Google Business Profile Manager

A big part of the change will focus on simplifying the setup for larger businesses that have more than one location.

The current Google My Business web experience will be transformed into Google Business Profile Manager. This should make things much easier from the perspective of managing multiple different profiles for a single business.

There will, however, be more ways to manage your Google Business Profile through products such as Google Search and Google Maps.

How will this affect your business?

The local listing platform is a key part of optimising for local search. At Artemis, we have always encouraged a strong Google My Business profile for our clients.

And while this platform might be making some changes, we tend to think that a business’ attitude towards it should stay the same. Google Business Profile will continue to be an absolutely essential part of local SEO.

Currently, the interface for using the platform won’t actually change a great deal beyond the branding. And while this will mean some upheaval for the local listings, this change should occur gradually.

Businesses will have the opportunity to more easily claim, access and edit their local listing – and that can only be a positive.

Artemis has years of experience managing Google’s local listings platform and conducting the highest quality local SEO for clients. If you are interested in having us do the same for you, please contact us today by calling 01444 645018 or emailing info@artemis.marketing and we will get back to you as soon as possible.

Artemis Goes Green

Artemis Goes Green With the Electric Car Scheme

Artemis Goes GreenAs a part of our ongoing commitment to improving our corporate social responsibility, Artemis is taking part in the Electric Car Scheme.

Artemis has been taking steps to become a more environmentally conscious company, and this is something we are taking very seriously. The Electric Car Scheme offers a fantastic opportunity for us to encourage staff to move to more environmentally-friendly electric cars.

Going green

At Artemis, we recognise the impact that we, as a business, have on the environment. We believe it is the responsibility of companies to do as much as they can to reduce their carbon footprint and make environmentally conscious choices.

We have made a number of changes to do our part. These have included opting for Fairtrade and environmentally-friendly cleaning products for our office, using recycling schemes, going virtually paper-free and more.

Offering our staff electric car leasing as a part of the Electric Car Scheme is the latest step in our efforts to go green. Switching to an electric vehicle saves five tonnes of carbon per year.

How does the Electric Car Scheme work?

The Electric Car Scheme is a salary sacrifice scheme that allows employees to lease any electric car of their choice. The key feature is that fixed monthly payments are taken from the salary before any tax or National Insurance is paid.

This means that the savings on the car can be significant – between 32 and 62% cheaper than a standard electric car lease.

Functionally, the scheme then operates the same as a standard car lease, so the concept is familiar and easy to manage. It is also significant that while this is a company scheme, the vehicle is not considered a company car, and the car can be used for personal or business use.

Next steps

We are always looking for more that we can do more for the environment, and will continue to explore ways that we can make our working environment greener.

Artemis is an SEO and digital marketing agency with years of experience and expertise. If you are interested in learning more about what we can do for you, please get in contact with our knowledgeable team today.

Renewed Sponsorship

Artemis Marketing to Renew Sponsorship of Hurstpierpoint FC

Corporate social responsibility is something we take very seriously at Artemis. Our business model is based upon supporting local businesses, and this extends beyond the services we offer.

That being said, Artemis is delighted to announce that we have renewed our sponsorship of our local football team, Hurstpierpoint FC for the 2021/22 season!

Renewed Sponsorship
Photo by Andrzej Perkins

The Story So Far

Hurstpierpoint FC had a fantastic 2018-2019 season. Their 1st team finished top of the league and were promoted out of Mid Sussex Football League Division 1 into the Championship League. They also lifted the Edgar German Cup for a second successive season, winning 3-1 against their opponents, Chagossian & Mauritian Association.

Unfortunately, after such a successful season, the restrictions imposed by Covid-19 resulted in a disjointed couple of seasons on the pitch – something felt across all tiers of English football.

Ed Bartram, Club Development Manager for Hurstpierpoint FC, was keen to iterate that despite grassroots football coming to a halt, enthusiasm from the club had far from waned.

In fact, off the pitch, Hurstpierpoint FC has continued to thrive.

The club created a 3rd senior side head of the 2020/21 season alongside an additional under 17’s side to fulfil the demand for places in the youth team.

And it is not just youngsters who are getting their football boots on. Since December 2020, the club has also started Walking Football sessions for players aged 50+ which have had a fantastic reception so far.

Back to the Pitch

After a long break, matches in the Mid Sussex Football League restarted at the beginning of April. With five sides in action, games are coming quick and fast for the club as they conclude the 20/21 season.

A fantastic team performance from the 1st team earned them 3 points in their most recent match against Peacehaven & Telscombe II, finishing 3rd overall and securing their place in the Mid Sussex Championship league for another season.

Since returning to the pitch, Hurstpierpoint FC’s reserve team has had an impressive run of form, winning 5 out of 7 games with one game left to play.

There is also a lot to be pleased about with the club’s 3rd team. Although results from their most recent fixtures have not always gone their way, this promising younger team has repeatedly put in solid performances and held their own against more experienced teams.

Looking Forward

The club is now concentrating on restarting what they hope to be a more ‘normal’ season come September with a bang.

We are enormously proud of the determination shown by Hurstpierpoint FC, who, despite the disruptions, have remained dedicated in training and returned to the pitch full of optimism.

Here’s hoping as more fans return to the sidelines, that we will be in for a fantastic 2021-2022 season. Come on your Blue Dogs!

Easing of Lockdown

Lockdown Easing – Positive Signs for Many Businesses

Justin our Technical Director has recorded his most positive video since lockdown. After the recent lockdown easing, he talks about why many more businesses are starting gains in traffic compared to previous months but still nowhere near the level of pre-lockdown yet. He also mentions that more traditional businesses that have not invested in their websites previously are now seeing more opportunities to gain business in these areas, and are now investing in digital marketing.

Lockdown Easing – Positive Signs for Many Businesses

5 Weeks Into Lockdown

5 weeks into lockdown: What’s been happening online and what we have planned for May

It’s been 5 weeks since the UK went into lockdown and a lot has changed online in terms of search traffic and user behaviour.

In the video below our Technical Director, Justin Aldridge, talks about how we have been working with clients since lockdown and what we have planned for the coming weeks ahead to help our clients during this unique and challenging time.


Artemis During Coronavirus

How Artemis are Working with Clients During the Coronavirus Outbreak

Business can be testing at the best of times and in all likelihood this will be the most challenging time any of us will ever see, not just in business but in everyday life as well. I am sure, like us, you are having conversations about situations that you never thought you would see.

Here at Artemis we have been adapting very quickly how we work and how we work with clients to help them get through this very challenging time.

I have recorded a video talking about what’s happened in March, the effect it’s had on business and how Artemis are responding and helping our clients adapt.

Watch the video here:


We are working extremely hard to ensure all of our clients can, in one form or another, navigate through this very difficult time.

If you’re not an existing client but would like to talk to us about how we can help you to adapt your business to this very different trading environment that we have very quickly found ourselves in, then please do get in touch with us today.

Free GMB check

Get a FREE Google My Business Health Check

Free GMB check

The sudden and unexpected economic impact of the coronavirus has caught all businesses by surprise and many small and local businesses are now being severely impacted financially.

We want to do something to help!

Today and for the coming challenging weeks we are offering small and local businesses a free health check of their Google My Business listings. Having a correctly set up and optimised local business listing can help you to rank better for local searches and may help you generate a few more enquiries online.

As the nation is increasingly being confined to their homes, online local searches for products and services are going to keep increasing.

We want to help you make sure that your business listing is as effectively optimised as possible to appear for those local searches.  It’s a small but very useful thing that we can do to help you get through this very tough time.

Our SEO team will review your listing and send you specific actions that you need to take to better optimise your Google My Business listing.

It’s completely free at the moment during this new world of lockdown and we are planning to have a very fast turnaround for all requests.  There is no time to lose at the moment.

Let us help your business today, just complete the form below, we’ll take a look at your listing and send you the actions you need to take today to help you rank better in local searches.

We sincerely also wish you and your business the very best in getting through the next few weeks as well and as healthy as possible.

Request your free review:

  • This is the email you'll like us to send the list of actions to
  • We don't need this but if you want us to call you in case we have any questions about your listing we'll call this number
  • Please leave any comments if there's anything you think we should know before looking at your business listing on Google
  • This field is for validation purposes and should be left unchanged.

SEO Insights – February 2020

February has been a busy month, and we have seen a number of changes affecting Google rankings and how search results are displayed.

One of the biggest changes to local search results is the highlighting of alternative directory sources for the query being searched. It is not yet clear how Google actually chooses which directories to display, although some of the most well-known brands, such as Yell and Yelp, are prominent.


This is part of Google attempting to provide a broader array of options to searchers – likely influenced by a $2.7 billion anti-trust fine the company is facing from the EU for favouring its own content.

At Artemis, we have always considered it worthwhile to ensure that our clients are listed in relevant directories. If these are to be displayed more prominently in the search results it could mean we see a rise in traffic directly from directories.

Another change to be aware of is that Google is now providing a report on review snippets in Google Search Console with the intention of making it easier for website owners to make more of their reviews.

The report allows website owners to see errors, warnings, and valid pages for markup implemented on their site.

This ties in to some of the work that we are emphasising at Artemis. We have understood the importance of getting customers reviews for a long time – and have encouraged our clients to find ways to gather more feedback from customers.

Positive customer reviews can be hugely beneficial, not just from the perspective of SEO but also in reassuring potential customers over the quality of your business.

Just as positive reviews can be an enormous benefit to your business, negative reviews can be extremely challenging to deal with. This is why, here at Artemis, we are now offering a reputation management solution to our clients.

Our reputation management product allows you to see all of the reviews being posted about your business across more than 200 different review sites. You can then manage and reply to them as soon as possible – a vital aspect of good local SEO.


Our team of SEO experts has years of experience, so if you are interested in learning more about how Google’s changes might affect your rankings, don’t hesitate to contact us today.

Breaking news – Artemis Telecoms launch

Artemis Telecoms logo


Artemis are delighted to be launching Artemis Telecoms, a new arm to our business, on February 3rd 2020. Through Artemis Telecoms we will be helping both our many SME/owner-managed business clients and new clients take advantage of the many benefits cloud-hosted telephony can offer a business, along with cost-effective business mobile packages as well as business broadband and leased lines.

Simply put: many of the systems used by SMEs today are outdated – if you were setting up a business today you would not be using them. However, many companies continue working with legacy systems for a variety of reasons, from apathy and fear of change, to simply being unaware of cost savings available.

Many of our clients are so busy running their businesses that a common theme we see is that they have simply failed to keep up to speed with how the world of digital and the cloud in particular. This is causing them to miss out on opportunities that can help them improve efficiencies, work smarter, allow better collaboration among their staff and ultimately make them more profitable.

Making a call using a telephone keypad


We’ve partnered with best in class providers such as Gamma Telecom, Daisy Mobile, O2, Vodafone, EE and Cisco to offer the very best systems and products combined with the very high level of client support and backup we’ve become known for since 2004.

To offer the best possible service to our customers, we have assembled a team of dedicated industry professionals with multiple years of experience in telecoms. Passionate about providing the highest quality customer service, our team would be happy to help you out with any queries and further information you need.

For 15 years Artemis have provided essential digital marketing services to SME and owner managed businesses across the UK. We pride ourselves on our outstanding results we achieve for our clients and the more than 100 glowing reviews we’ve received.

Happy customer calling support service at office


Our marketing efforts are all designed to increase our clients’ bottom line revenue and profits or to help them attract more of the right type of clients and customers and work smarter not harder. We believe that upgrading to modern telecoms, our customers can achieve fantastic efficiency and better working practice.

With traditional ISDN lines reaching end of life many businesses will need to change their communications setup and the great news is that the new systems are often far more cost effective and offer a broader range of features such as virtual conference rooms, voicemail, music on hold, and more.

All of our solutions are specifically designed, delivered and supported by us, for you. You’ll receive honest, open and transparent advice and solutions that make sense, both commercially and technically.

Man typing on a keyboard with graphics of code


We also believe in demystifying all the complex jargon that exists in the telecoms and digital industries so clients can understand simply the benefits and investment required in changing telephony systems and the rewards possible and what’s involved in running successful digital marketing campaigns.

If you’re looking at modernising your existing telephone systems, want to take advantage of a dedicated lease line for super high-speed data, or just need great prices on business mobile then contact our team at sales@artemistelecoms.co.uk. For more information please visit our website at artemistelecoms.co.uk.

Google introduces new speed report in GSC

Google introduces new Speed report in GSC

We have recently seen a couple of significant algorithm updates which were not publicly announced or confirmed by Google. It is important to note that Google applies updates to its algorithm on a daily basis and most of them go relatively unnoticed. However, sometimes particular updates can cause the search results to noticeably shift the rankings for certain keywords.

Apart from those unconfirmed updates, the most interesting news last month was about the introduction of the new Speed report in Google Search Console (GSC). Google has been testing this new tool for the past six months and is now available for all websites.

It is listed under the Enhancements section but it is still in an experimental stage so it will likely change and improve over time.

Google Search Console speed report


There are two reports available, one for mobile and one for desktop.

The results are then broken down into three categories:

  • Slow (longer than 3 seconds)
  • Moderate (longer than 100ms)
  • Fast

Each category then list the specific URLs that fall in that category.

GSC speed report example


Interestingly it groups similar URLs, understanding that similar pages, for example blog pages, may all have a common theme contributing to the speed issue.

Why is this important?

Speed metrics have long been available in Google Analytics but the introduction of these reports in GSC is a further reflection of the current and growing importance of page load speeds for ranking purposes.

However, fast loading pages are not just beneficial from a ranking perspective; users are less likely to get frustrated with a website if the pages load quickly resulting in an increase in enquiries. Website visitors have little patience and often little loyalty. Improving the user experience is vital for good conversions.

SEO is a continuous process of refining pages, content, optimisation and authority whilst being relevant and useful for a given search query. A significant part of this process now is also the ongoing task of refining the pages to improve load speeds.

We have known for some time now that page load speed is a ranking factor for mobile results and the significance of it will increase over time. Working towards fast loading pages to create a great user experience is a key SEO factor going into 2020.


At Artemis, our team our highly experienced SEO professionals keep up-to-date with all of the changes Google rolls out so that our clients don’t have to. If you are interested in learning more about what we can offer, get in contact with our team today.