It’s been 5 weeks since the UK went into lockdown and a lot has changed online in terms of search traffic and user behaviour.
In the video below our Technical Director, Justin Aldridge, talks about how we have been working with clients since lockdown and what we have planned for the coming weeks ahead to help our clients during this unique and challenging time.
Business can be testing at the best of times and in all likelihood this will be the most challenging time any of us will ever see, not just in business but in everyday life as well. I am sure, like us, you are having conversations about situations that you never thought you would see.
Here at Artemis we have been adapting very quickly how we work and how we work with clients to help them get through this very challenging time.
I have recorded a video talking about what’s happened in March, the effect it’s had on business and how Artemis are responding and helping our clients adapt.
Watch the video here:
We are working extremely hard to ensure all of our clients can, in one form or another, navigate through this very difficult time.
If you’re not an existing client but would like to talk to us about how we can help you to adapt your business to this very different trading environment that we have very quickly found ourselves in, then please do get in touch with us today.
The sudden and unexpected economic impact of the coronavirus has caught all businesses by surprise and many small and local businesses are now being severely impacted financially.
We want to do something to help!
Today and for the coming challenging weeks we are offering small and local businesses a free health check of their Google My Business listings. Having a correctly set up and optimised local business listing can help you to rank better for local searches and may help you generate a few more enquiries online.
As the nation is increasingly being confined to their homes, online local searches for products and services are going to keep increasing.
We want to help you make sure that your business listing is as effectively optimised as possible to appear for those local searches. It’s a small but very useful thing that we can do to help you get through this very tough time.
Our SEO team will review your listing and send you specific actions that you need to take to better optimise your Google My Business listing.
It’s completely free and we are planning to have a very fast turnaround for all requests. There is no time to lose at the moment.
Let us help your business today, just complete the form below, we’ll take a look at your listing and send you the actions you need to take today to help you rank better in local searches.
We sincerely also wish you and your business the very best in getting through the next few weeks as well and as healthy as possible.
February has been a busy month, and we have seen a number of changes affecting Google rankings and how search results are displayed.
One of the biggest changes to local search results is the highlighting of alternative directory sources for the query being searched. It is not yet clear how Google actually chooses which directories to display, although some of the most well-known brands, such as Yell and Yelp, are prominent.
This is part of Google attempting to provide a broader array of options to searchers – likely influenced by a $2.7 billion anti-trust fine the company is facing from the EU for favouring its own content.
At Artemis, we have always considered it worthwhile to ensure that our clients are listed in relevant directories. If these are to be displayed more prominently in the search results it could mean we see a rise in traffic directly from directories.
Another change to be aware of is that Google is now providing a report on review snippets in Google Search Console with the intention of making it easier for website owners to make more of their reviews.
The report allows website owners to see errors, warnings, and valid pages for markup implemented on their site.
This ties in to some of the work that we are emphasising at Artemis. We have understood the importance of getting customers reviews for a long time – and have encouraged our clients to find ways to gather more feedback from customers.
Positive customer reviews can be hugely beneficial, not just from the perspective of SEO but also in reassuring potential customers over the quality of your business.
Just as positive reviews can be an enormous benefit to your business, negative reviews can be extremely challenging to deal with. This is why, here at Artemis, we are now offering a reputation management solution to our clients.
Our reputation management product allows you to see all of the reviews being posted about your business across more than 200 different review sites. You can then manage and reply to them as soon as possible – a vital aspect of good local SEO.
Our team of SEO experts has years of experience, so if you are interested in learning more about how Google’s changes might affect your rankings, don’t hesitate to contact us today.
Artemis are delighted to be launching Artemis Telecoms, a new arm to our business, on February 3rd 2020. Through Artemis Telecoms we will be helping both our many SME/owner-managed business clients and new clients take advantage of the many benefits cloud-hosted telephony can offer a business, along with cost-effective business mobile packages as well as business broadband and leased lines.
Simply put: many of the systems used by SMEs today are outdated – if you were setting up a business today you would not be using them. However, many companies continue working with legacy systems for a variety of reasons, from apathy and fear of change, to simply being unaware of cost savings available.
Many of our clients are so busy running their businesses that a common theme we see is that they have simply failed to keep up to speed with how the world of digital and the cloud in particular. This is causing them to miss out on opportunities that can help them improve efficiencies, work smarter, allow better collaboration among their staff and ultimately make them more profitable.
We’ve partnered with best in class providers such as Gamma Telecom, Daisy Mobile, O2, Vodafone, EE and Cisco to offer the very best systems and products combined with the very high level of client support and backup we’ve become known for since 2004.
To offer the best possible service to our customers, we have assembled a team of dedicated industry professionals with multiple years of experience in telecoms. Passionate about providing the highest quality customer service, our team would be happy to help you out with any queries and further information you need.
For 15 years Artemis have provided essential digital marketing services to SME and owner managed businesses across the UK. We pride ourselves on our outstanding results we achieve for our clients and the more than 100 glowing reviews we’ve received.
Our marketing efforts are all designed to increase our clients’ bottom line revenue and profits or to help them attract more of the right type of clients and customers and work smarter not harder. We believe that upgrading to modern telecoms, our customers can achieve fantastic efficiency and better working practice.
With traditional ISDN lines reaching end of life many businesses will need to change their communications setup and the great news is that the new systems are often far more cost effective and offer a broader range of features such as virtual conference rooms, voicemail, music on hold, and more.
All of our solutions are specifically designed, delivered and supported by us, for you. You’ll receive honest, open and transparent advice and solutions that make sense, both commercially and technically.
We also believe in demystifying all the complex jargon that exists in the telecoms and digital industries so clients can understand simply the benefits and investment required in changing telephony systems and the rewards possible and what’s involved in running successful digital marketing campaigns.
If you’re looking at modernising your existing telephone systems, want to take advantage of a dedicated lease line for super high-speed data, or just need great prices on business mobile then contact our team at firstname.lastname@example.org. For more information please visit our website at artemistelecoms.co.uk.
We have recently seen a couple of significant algorithm updates which were not publicly announced or confirmed by Google. It is important to note that Google applies updates to its algorithm on a daily basis and most of them go relatively unnoticed. However, sometimes particular updates can cause the search results to noticeably shift the rankings for certain keywords.
Apart from those unconfirmed updates, the most interesting news last month was about the introduction of the new Speed report in Google Search Console (GSC). Google has been testing this new tool for the past six months and is now available for all websites.
It is listed under the Enhancements section but it is still in an experimental stage so it will likely change and improve over time.
There are two reports available, one for mobile and one for desktop.
The results are then broken down into three categories:
Slow (longer than 3 seconds)
Moderate (longer than 100ms)
Each category then list the specific URLs that fall in that category.
Interestingly it groups similar URLs, understanding that similar pages, for example blog pages, may all have a common theme contributing to the speed issue.
Why is this important?
Speed metrics have long been available in Google Analytics but the introduction of these reports in GSC is a further reflection of the current and growing importance of page load speeds for ranking purposes.
However, fast loading pages are not just beneficial from a ranking perspective; users are less likely to get frustrated with a website if the pages load quickly resulting in an increase in enquiries. Website visitors have little patience and often little loyalty. Improving the user experience is vital for good conversions.
SEO is a continuous process of refining pages, content, optimisation and authority whilst being relevant and useful for a given search query. A significant part of this process now is also the ongoing task of refining the pages to improve load speeds.
We have known for some time now that page load speed is a ranking factor for mobile results and the significance of it will increase over time. Working towards fast loading pages to create a great user experience is a key SEO factor going into 2020.
At Artemis, our team our highly experienced SEO professionals keep up-to-date with all of the changes Google rolls out so that our clients don’t have to. If you are interested in learning more about what we can offer, get in contact with our team today.
At Artemis we recently celebrated our 15-year anniversary – we’ve been in business since 2004, offering expert SEO and digital marketing services to small and medium sized businesses across the UK.
We felt that now was the perfect time to unveil an exciting range of new services, many of which have been requested by our clients. These services perfectly complement our current marketing offerings, and allow us to expand our variety of digital services to both existing and new clients.
Many clients have asked us in the past for services including video, photography, and design work, and historically we have recommended external partners – but the feedback has been clear: now is the time to bring these services in house.
We understand the importance of superb video and photography content for use on client sites and in off-site marketing materials, but great quality work needs to be available at a price point that suits our clients.
With that in mind, Artemis is now proud to offer exceptional video and photography services. Offering everything from promotional videos and tutorials to interviews and live streaming, we can combine our marketing skills with superb visual content to produce stunning work including graphics, overlays, subtitles, and more. Our videos can help develop customer confidence and increase conversion rates.
Great photography on your site is also crucial. Our new range of photography options include headshots for staff members, enticing ecommerce and product photography, and business branding – all essential in showing off the professionalism of your organisation.
We have also ramped up our in-house design and creative services and can now offer our clients a full list of options ranging from graphic design and logo creation to corporate merchandise and even full rebranding work.
These services are a crucial part of modern digital marketing and truly complement our current offerings.
If you are interested in learning more about what Artemis could do for your business, please don’t hesitate to give our team a call on 01444 645018 or email us directly at email@example.com.
Artemis is proud to be celebrating our 15th anniversary.
From our origins in SEO in 2004 as a one-man operation with founder Mike Knivett, to a company of more than 30 staff, we currently help more than 120 owner-managed small and medium-sized businesses collectively generate millions of pounds of extra revenue every year.
We have become known for our exceptional organic SEO, where we are recognised as leading the market in our understanding of Google’s latest search algorithms and developments in artificial intelligence.
Our additional expertise in everything from Google AdWords to social media advertising makes us extremely proud of the work and results that we get for our clients.
Over our history we have built up a team that consists of genuine experts from across the digital industry. Artemis staff have specialisms ranging from technical SEO and link building, to PPC and content marketing.
Artemis turns 15 on the 13th July, and we are going from strength to strength as a business. Over the next few days we are looking forward to announcing a raft of new services that complement our current work. This will enhance and build our full-service digital marketing offering.
We are keen to press on – our aim is to become the go-to digital transformation agency of choice for SMEs.
Our services are perfect for growing businesses looking to make the most of the huge opportunity that online marketing offers for increasing enquiries, sales, and revenue. We can also help businesses save money and work more efficiently through the adoption of digital methodology and moving on from legacy systems.
A number of the Artemis team attended BrightonSEO on April 12th 2019 and came away with a number of fascinating insights into the trends surrounding the industry. Here, Account Director, Tom Hart, provides his five key takeaways from the conference.
1. You can’t ‘do’ SEO without using developers
Unless you are an incredibly technical SEO, you cannot work successfully on a website without the help of a developer. And not just any developer, it has to be a developer who understands what you need and can implement it without causing any issues to the site.
Polly Pospelova’s talk on trying to hit a 100% Lighthouse report score really drove this home. The recommendations that come out of a Lighthouse report are not ones that your average SEO will be able to handle. So, having a developer on hand to make those changes isn’t just a nice to have it is necessary in order to be proficient at SEO in 2019.
2. Leads can come from anywhere
Gregg Gifford who always delivers high energy, relevant and insightful talks, was again on point. Those of you who have seen him speak before will know he isn’t somebody you want to miss.
Along with being a great speaker he really knows his stuff and there are invariably going to be takeaways from his talks that you didn’t necessarily realise before. He showed how 40% of the questions in the Q&A area on one of his clients GMB pages were actually leads. With such a high percentage of leads coming from this avenue it is vital to make sure these are being tracked and dealt with.
3. The takeover of voice search
Is voice search actually taking over? There seemed to be very little mention of voice search in the talks I was present in. This might be slightly surprising given the figures that are banded around when people want to argue about voice search.
Maybe it wasn’t mentioned because people are still not sure how to optimise for it. Maybe the traffic you get from voice search has little value in terms of conversions. Or maybe it just isn’t growing at the rate we are led to believe. In John Mueller’s keynote session he was indicating that a lot of voice searches are still very simplistic or even commands to your device, ‘what is the time’, ‘play Spotify’ or ‘what is the weather forecast’. It seems we may still be some way from a full-blown voice search generation.
4. Where were the mentions of mobile?
While with voice search I can understand why it wasn’t really mentioned, but are people really still ignoring mobile? A lot of slides that I saw just gave examples of websites on desktop screens even now when we so clearly live in a mobile-first world.
Anybody not taking mobile search seriously isn’t taking SEO seriously. It doesn’t matter if you still get the majority of your traffic through desktop it is the mobile version of your website that you need to concentrate on.
5. John Mueller is a black belt in giving nothing away
Last year’s keynote session with John Mueller was a procession of inane questions that he could quite easily bat away without revealing anything. Somebody even asked is Google male or female. You have somebody who works in the inner sanctums of Google, is that really the best question to ask him!?
This year was far better and the questions that were put to him far more insightful and probing. There were numerous silences where you could see John didn’t immediately know how to answer. And while he maybe expected the questions, Hannah Smith did a great job of not letting him off the hook too easily. He did however, with great skill and poise, manage to say a lot, but reveal very little.