The Benefits of Being a Google Accredited Partner

Artemis Internet Marketing are a qualified Google Partner and it’s something we’re extremely proud of, but what exactly does it mean? You might be wondering how taking up the services of a Google Partner actually benefits your online marketing campaign, so here’s a little insight into how things differentiate between a standard agency and an official Google Partner…

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Google Partners have to fulfil a specific set of criteria that reflects the standards Google expect to see from internet marketing agencies worldwide. These are:

  • Demonstrating an advanced amount of knowledge concerning online marketing, with employees passing at least two certification exams
  • Consistent online marketing activity at a healthy level, which Google check by looking at the spend of the company.
  • Demonstrating a capability to maintain the best practices and subsequently achieve exceptional campaign performance for clients.

Google initiated their Partner program in October 2013 with the intention of developing marketing awareness through training programmes and other means of enhancing trustworthiness and reliability. After gaining the seal of approval from Google, online businesses can make the decision to contact an agency with the utmost confidence. That’s where we come in. You can find Artemis when carrying out the Google Partner Search, which provides you with contact details, our location, a link to our website and other important information concerning our history in internet marketing.

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Artemis are proud to be certified Google Partners and officially one of only 5000 other agencies in the world that comply with Google’s demanding criteria. We are fully committed to providing our clients with the return on investment that they expect, whilst regularly demonstrating our high standards through consistent online marketing success and by retaining the best marketing practices.

Another great benefit of being a Google Partner is that we get access to all the latest news and developments in the industry, whether it’s Google Ads related or the Google’s latest algorithm update, which we often provide information about here in our blog. If you’d like to learn more about how we can help you, give us a call on 01444 645018 to receive free expert advice.


Panda 4.0 – The Latest On Google’s New Algorithm Update

Matt Cutts told us yesterday via Twitter that Google had begun rolling out their latest Panda update, Panda 4.0. Whilst we’ve been waiting in anticipation for the latest full-blown algorithm update since Cutts revealed Google’s plans at the Search Marketing Expo a couple of months back, we were never going to be totally sure when Google would actually start rolling it out.

Panda 4.0 is specifically designed to improve websites with high quality content and demote any with poor quality content.  Sites with a poor level of content will now struggle to make it into Google’s top ten search results. The changes made to Panda include Google’s overall perception and identification of a website, so that they can sort poor quality from strong quality.

The first thing that tells us Panda 4.0 is a pretty big deal is that we aren’t usually informed about the vast majority of Panda updates that occur, as they tend to roll out automatically one a month. However, this isn’t just Google refreshing data, this is an entire algorithm adjustment that will have a significant impact on how certain sites rank from now on.

So what’s the reception been like? Well, Matt Cutts told us at the SMX conference that a ‘softer’ Panda algorithm update was in the works, with the main focus being on improving ranking opportunities for smaller businesses. By focusing on strong content, smaller businesses could be wholly judged on their ability to meet the requirements of their clients or customers. So all in all, the reception has been pretty good.

On the other hand, experts have identified a number of issues with the latest algorithm when looking at some of the larger sites and how they rank with certain keywords. A perfect example would be eBay, who according to Dr. Pete Meyers have suffered heavily as a result of the algorithm update.

“Digging into the May 19th data, I noticed that a few keywords seemed to show losses for eBay, and the main eBay sub-domain fell completely out of the top 10” said Dr. Meyer, after studying the consequential effects of Panda 4.0.

So that seems like quite a heavy blow for eBay, who don’t really rely on the quality of their content when trying to rank in Google. Nevertheless, it seems evident that smaller businesses will welcome Panda 4.0, although a debate can be had as to whether you can really call this algorithm update ‘soft’…


Matt Cutts Admits To Not Acting Fast Enough With Paid Links & Content Farms

Matt Cutts responded to a question from a twitter user this week, asking whether or not he had any regrets during his career dealing with web spam. Matt responded with two confessions regarding paid links and content farms, before discussing them in more detail in a video.

Matt discussed a meeting with a popular SEO during a search conference in San Jose, where he learnt that the general opinion was that paid links were far too common and that people wanted to Google to come up with some kind of algorithm to combat this.

Cutts explained that he felt he had made a mistake with paid links as they were simply getting too far after passing PageRank, although he did insist that Google had cracked down on paid links since then. He also emphasised the fact that most people are now aware of Google’s disapproval of paid links, with more and more people looking to avoid them entirely.

The second thing Cutts talked about was content farms, where he felt that he hadn’t acted fast enough to deal with something that people were really struggling with due to its horrible user experience.

His excuse at the time was that he’d already ran a search on how to fix a toilet in his home and found the experience to be user friendly, although he did accept that he had based this opinion on an “over generalised” example.

For more on how we can help your SEO campaign here at Artemis, get your free consultation today or contact a friendly member of our team.


Matt Cutts on Site Size and Whether Or Not It Matters

We’ve heard of a number of aspects of search over the last few months from Matt Cutts that might point us towards the truth when it comes to site rank. Cutts’ most recent focus has been on site size and how that might affect your chances of ranking in Google. So should you be concerned if your site is too small or being overpowered by larger competitors?

Well, it’s good news if you’re currently operating a reasonably small site, as Cutts believes there’s more to the whole site rank thing than simply narrowing it down to traffic and rankings. In fact, a lot of it comes down to a few fundamental aspects of having an effective SEO campaign on the go, including regularly producing new content.

Cutts explained in his answer to the question “Can small sites outrank larger sites?” that there is a popular myth surrounding larger sites and their ability to seamlessly overcome any smaller competitors. Cutts says that by focusing on a particular niche, a website can still effectively stand out from the rest of its competitors whether they’re a tycoon industry or not.

Once again, everything that Matt Cutts seems to say in response to questions about page rank focus on one hugely significant keyword, which is quality. Google are aspiring to find homes for search terms that all but perfectly reflect what the searcher is after. To do this, Google need to concentrate more on sites that provide better content.

If the idea of running a small site still plagues you, there’s no reason why your site can’t obtain a larger status AND simultaneously achieve outstanding traffic. Everyone has to start somewhere, whilst Cutts would argue that a smaller site with high quality content can grow and develop to the point where it ultimately reaches the seemingly unattainable heights of larger competitors.


Google Accused Of Stealing From AdSense Publishers

A rather weighty accusation has reached Google’s doorstep in the last 48 hours concerning the extremely lucrative AdSense program, which accounts for a third of Google’s annual revenue. An online user who claims to have been a former Google employee has lambasted the search engine for what he describes as “stealing from former AdSense publishers”.

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The claim has certainly left online readers and other AdSense users intrigued, as it seems to run in conjunction with a comment made on Valleywag:

“I didn’t participate in it as I was just a witness to the uproar. But what people were saying at the time matches what this guy is saying.

It was a forum called WarriorForum, dedicated to Internet Marketing. I was planning on selling apps for them but nothing came out of it but it was around the time the ban fest happened.”

 

All this talk of “stealing” and “bans” might have you a bit confused, so here’s the crux of what’s been unearthed so far.

It’s believed that Google, according to the former employee, weren’t happy with the amount of money people had managed to accumulate as a result of their work with AdSense. Therefore, they called an emergency meeting with staff members in the AdSense department, providing little information other than that they wanted accounts with huge payouts “banned” as soon as possible.

The former employee goes on to talk about how many of his fellow workers were “not pleased, but they (Google) were successful in scaring the rest into thinking it would be their jobs and their money that would be on the line”.

He then claimed that Google were reaping the benefits of having money coming and very little going out, as advertisers continued to pay for AdSense whilst the publishers’ accounts were closed down one by one.

As you can imagine, Google were reluctant to take the accusation seriously:

“This description of our AdSense policy enforcement process is a complete fiction. The colour-coding and ‘extreme quality control’ programs the author describes don’t exist.”

Matt Cutts also felt he should make his presence known, responding in swift fashion with his own support for Google. He started by criticising the post directly, pointing out “typos” and “wrong terminology” before labelling the entire thing as a “conspiracy-laden fake”.

Despite this, comments similar to the one at the top of this post seem to be mysteriously cropping up here and there, contributing to the idea that there could be something behind the accusation.

So are Google guilty of theft? Despite their instantaneous denial, we’ll be looking out for any responses that seek to support what this self-proclaimed former Google employee has to say.

If you require an improved SEO campaign for your website, with improved search rank and an increase in site traffic, get in touch with Artemis Internet Marketing today!


Ryanair Collapse Out Of Google’s Top 100 Search Results After Site Overhaul

A couple of weeks back we learnt that the airline Ryanair had managed to disappear from Google’s major league search results after carrying out work on their website. It came as a shock to the airline after they’d initially introduced a new method of flight booking that was meant to be far more user-friendly.

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Rather than achieving the expected benefits, they’ve managed to get it badly wrong and are subsequently out of the top flight in Google’s rankings by more than 100 search results.  So where did they go wrong?

If you’re looking to jet off somewhere nice this summer or possibly even in the coming weeks, Google won’t give you anything back from Ryanair should you decide to make a country destination search.

Web search analytics at Intelligent Positioning found that Ryanair would no longer appear for various destinations when searched, including top holiday destinations such as Belgium and Romania.

Ryanair were certainly looking to do some good with their latest website overhaul, with a new “five clicks system” that would result in customers being all booked and ready to go in as little time as possible.

Unfortunately, they seem to have completely ignored some very basic precautions that were ever-present on the old site, and it’s this that seems to have cost them dearly.

The worst thing about the website crisis Ryanair are currently experiencing is that they’ve decided to make the changes just before the busiest time of year for any airline.

The director of Intelligent Positioning is quoted in the Guardian as saying “They’ve ignored the legacy of the old Ryanair.com and it’s quite startling. Unless redirects get put in pretty soon, the position is going to get worse and worse”.

However, a spokesman for Ryanair said they felt the current dip in search rankings would be “a temporary drop”, rather than something that affects them in the long term.

Ryanair’s explanation for the fault was that internal and external links were still migrating to the new site. This would of course affect the search position for specific key terms. Unfortunately for them, these keywords are some of the most used in Google at this time of year.

It seems that even the big boys get it wrong some of the time. Here at Artemis, we aim to repair any previous damage done to your site as a result of a change in SEO strategy through thorough assessment and by making changes where necessary to significantly improve its ranking in Google.

For more information, give us a call on 01444 645018 or get a free consultation today. We look forward to hearing from you.

 

 


Why Heartbleed Shouldn’t Yet Be Ignored Despite Google’s Fix

The Heartbleed bug was brought to light earlier last week and it has since sent shockwaves across the entire online community. Whilst many myths have been dismissed over the last few days with regards to the potential consequences of Heartbleed, there are still many people who are at risk of the personal data-stealing bug. It was well documented that search giants including Google and Yahoo were affected, although both companies have since fixed the issue. However, this doesn’t mean people aren’t still at risk, so what exactly is it that we should be aware of?

After Google managed to pounce on the issue and create a fix that would prevent the OpenSSL-based bug from spreading to their customers, they emphasised the fact that they weren’t yet out of the woods, with Android users particularly vulnerable. Google revealed last week that anyone still running an older version of Android could be under threat despite the fix, which was alarming for users of older devices that can’t run newer versions of the software.

It was revealed last week that an OpenSSL feature named “heartbeat” had been compromised. The built-in feature is used to send data between a device and a website so that the source of the online content can be confirmed as secure. However, hackers have managed to infiltrate recycled data through older versions of OpenSSL and potentially access login passwords and other personal data.

There are plenty of apps that still need fixing on the Android market, which are all still capable of putting Android owners and their sensitive data at risk. BBM, Blackberry’s incredibly popular messaging app, is one of many pieces of software that still require addressing, both for the Android and iOS.

Despite the obvious cause for panic, there are actually plenty of reasons not to go over the top with Heartbleed. Firstly, it’s understood that the chances of hackers accessing personal information in this way are very slim. In addition, you can protect yourself by simply changing your passwords. Despite this, it’s important to remain aware of the applications that haven’t yet been fixed, as this could still be the easiest route for hackers to take.

Artemis are experts when it comes to SEO, so get in touch today if you feel your website isn’t fulfilling its potential. We can get your online business back on track, increasing traffic and sales through highly effective internet marketing techniques.


HootSuite Releases "A Game Of Social Thrones" Video To Celebrate Season 4

In order to commemorate the fourth season of HBO’s bloodthirsty fantasy tale Game of Thrones, HootSuite decided to unveil their own unique opening sequence for the award-winning series, albeit with a slightly different concept and one we’re far more likely to understand…

Titled “Game of Social Thrones”, the opening sequence displays the towering castles and courtyards of various different forms of social media, from the ivy-covered blue towers of Twitter and LinkedIn to the complex, mountainous region of Google Chrome and the almighty coliseum that is YouTube.

HootSuite end the sequence with “unite your social kingdoms”, as they make the most of their stunning design abilities to illustrate how they’re capable of improving the social media management for your online business.

HootSuite went on to explain the specifics of their Game of Thrones sequence, saying that “each of kingdoms have characteristics and features unique to the social network they represent”. Take a look at the video and see for yourself how HootSuite portray today’s social media giants.

Whilst we still don’t know who will end up on the iron throne by the end of the Game of Thrones, we’re far more confident here at Artemis about understanding which social media “kingdoms” can really enhance your online business credentials.

Get a free consultation today and discover how we can help you, before King Joffrey decides to condemn your website!


Matt Cutts On Separating Authority From Popularity In Page Rank

In a recent vlog, Matt Cutts brought up the issue of separating page popularity from page rank. It’s something that many people have questioned as past Google algorithms have looked to target popular pages for search queries, although Cutts was quick to suggest that Google would be introducing algorithms that would search for true authority in the future.

Cutts explained that “popularity is a measure of where people go, whereas page rank is much more of a measure of reputation”. His example was that porn sites, whilst attracting a lot of traffic, would hardly ever be linked back to, so there was little authority with these sites. On the other hand, government based sites that don’t have much popularity often have plenty of authority.

Cutts explained that Google currently had some algorithmic changes in the pipeline that would look to make the most of authority rather than popularity. The changes would try and figure out which sites were best for the specific queries being searched by looking at the authority of the source.

Therefore, if someone has worked tirelessly providing information on a website about the travel market, then they have the authority to rank higher in Google. Whilst this site may not be visited often, it is far more likely to provide the answers to a search query to do with travel. This all means that more attention will be focused on specific content on pages and not just the popularity of a page.

Overall, Cutts was trying to address the issue by explaining that page rank was not down to popularity. His news regarding the new Google algorithms is also encouraging for those of us who have put the work in to become excellent sources of information for specific search queries, so the hard work could pay off in the future.

Make sure you get in touch with Artemis today for a free consultation regarding a successful SEO campaign for your online business.


The Best April Fools’ Day Web Features of 2014

There were some memorable April Fool’s jokes circulating the web yesterday, some of which just couldn’t go without a mention. Whether you were convinced to apply for Google’s Pokémon exploration team or found yourself pulling weird facial expressions when exploring Reddit, here are some of the April Fool’s features you might have missed from yesterday.

Manchester United’s away kit for next season seems to be looking a lot like another Manchester clubs home strip, or at least that’s what many of us were led to believe as a result of some footage that ended up doing the rounds on Twitter. A source claiming to be from Old Trafford told MirrorFootball that they felt fans would “warm to the new kit”.

Is it a revolutionary way to browse Reddit? Or just something that makes you look ridiculous to everyone else in the room? That’s what “Headdit” was all about. It came down to using your head and facial expressions to make your way around the site.

Ever wanted to just leave the office environment or set your construction tools down and become a Pokémon master instead? There were plenty of thrilled enthusiasts on Tuesday morning who believed Google were searching for a new recruit that had to be able prove themselves as a Pokémon fanatic and subsequently catch ‘em all. That’s right, Google Maps was temporarily infested with hordes of Pokémon for you to catch and collect, as you’ll see in the video above.

And finally, what turned out to be a favourite in the Artemis office, Ancestry.com introduced a new DNA-identification method of finding distant relations. “Simply place your tongue on the screen below, hold and submit”. Which begs the question, did anyone actually do that!?

You can get a free consultation from Artemis today to discover more about how we can improve your SEO campaign. This isn’t an April Fool! Contact us today!