Showing Category: SEO Insights
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There was some big news in August with Google’s prior announcement and subsequent launch of a new update called the “Helpful Content Update” (HCU).
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Just over 10 years ago, in October 2012, Google launched its new Disavow Tool in Search Console.
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June was a relatively quiet month for SEO related news, which is no bad thing!
The significant Google Core Update which began rolling out towards the end of May was completed in June.
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On the 25th of May, Google announced a new “broad core update” and it appears to be quite a significant one.
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SpamBrain
Google seems to have a habit of picking some very suspect names for its algorithms and the latest name to emerge from the Googleplex is SpamBrain!
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Duplicate Content
60% of the content on the internet is duplicate, according to Gary Illyes, webmaster trends analyst at Google.
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February was, fortunately, a slow month in terms of Google updates and any significant major changes in the search results.
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In an effort to remain a dominant power in the world of search engines, Google’s algorithm is going through changes again.
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2021 proved to be a very busy year in search. Whilst most businesses were adapting to a new way of working in a pandemic world, Google released a plethora of algorithm updates, several of which were quite significant in terms of their impact on the search results.
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Well, December has arrived and 2022 is fast approaching!
For this months SEO we consider the impact of MUM and look at some recent future search scenarios.
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Content Quality
When considering what constitutes ‘quality content’, it’s generally assumed that this is referring to the textual element part of a page.
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In September, Google held its second main search event of the year, Search On ’21, and as expected, the focus was very much on the advancements in search through increased AI.
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