Showing Category: SEO Insights
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Google Updates
September was a busy month for Google algorithm updates. We saw the completion of the Helpful Content Update, which didn’t make much of an impact on search results in general, although Danny Sullivan, Search Liaison at Google, mentioned that the effects of this will be more noticeable with the rollout of ongoing Google updates.
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There was some big news in August with Google’s prior announcement and subsequent launch of a new update called the “Helpful Content Update” (HCU).
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Just over 10 years ago, in October 2012, Google launched its new Disavow Tool in Search Console.
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On the 25th of May, Google announced a new “broad core update” and it appears to be quite a significant one.
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SpamBrain
Google seems to have a habit of picking some very suspect names for its algorithms and the latest name to emerge from the Googleplex is SpamBrain!
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In an effort to remain a dominant power in the world of search engines, Google’s algorithm is going through changes again.
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In September, Google held its second main search event of the year, Search On ’21, and as expected, the focus was very much on the advancements in search through increased AI.
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Traditionally, SEO and PPC have been seen as very separate entities – rivals competing a bigger slice of the digital marketing budget in any given organisation.
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