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It’s no secret that social media sites put a lot of effort into presenting targeted adverts to the people who are most likely to want to see them.
This week, people have noticed that Google has subtly amended its Google Webmaster Rankings article to suggest that it is turning its focus very much towards good content rather than links.
Twitter has been busy recently… not that you’d know it. It has opened its new Analytics service, which can be used to monitor the performance of your recent tweets and find out a little bit more about your recent followers.

Why Vine is taking Twitter by storm

Vine is the latest in a series of mobile image-sharing apps using Twitter to reach people across the internet. For anyone who hasn’t spotted any of the Vine clips sweeping Twitter in recent weeks, Vine is a program which allows users to upload super short, six second video clips recorded on their mobile phones.
An SEO link building strategy doesn’t just stop when you’ve reached the rankings you want. There’s more to it than simply saying ‘OK, this is where I want to be, I’ll stay here forever more now.’ That’s most certainly not the case.
I love statistics. No really, I do. I love finding out what people are searching, where they come from, how long they spend on a page… hang on, what was that?
Today I came across something I hadn’t seen before or heard anyone talk about. It’s to do with Google Authorship and getting your photo to appear in the search results for content that you’ve written.
It is still the case that many businesses don’t see the point of Twitter. The microblogging site is often viewed by those not in the know as a waste of time and something that only the most self-obsessed people engage in.
What’s black and white and feared all over? Yes, that’s right, it is Google’s long-awaited Penguin 2.0 update. Since it was rolled out a couple of weeks ago, what has the impact been?
So, it’s finally over. The five year legal battle between high street favourite Marks & Spencer and flower company Interflora has been ruled in Interflora’s favour, with M&S being ordered to pay damages to the flower company.
This week, it was announced that Yahoo would be buying blogging website Tumblr for an eye-watering $1.1 billion. This move has not gone down well with Tumblr’s users, who have enjoyed years of almost completely unfiltered posting.
In October 2012, Google launched its ‘disavow links’ tool. What this means is that you can decide which of the backlinks to your site you want Google to ignore when it assesses your site.

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