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When it comes to building trust and converting customers, reviews can’t be ignored. We use testimonials and feedback as a way of making decisions about brands, products or services.
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SEO Insights: January 2024 Report

January was a relatively quiet month in terms of ranking fluctuations and updates in Google search results.
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For startups and small businesses looking to grow, one of the most impactful ways to drive traffic and conversions is to try and rank in Google Maps.
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What will search engine optimisation look like in 2024 as innovations like generative AI and evolving algorithms continue reshaping the industry?
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SEO Insights: December 2023 Report

Happy New Year! As we start 2024, we are probably leaving behind one of the most disruptive years in search in recent times.
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Digital PR vs. Manual Link-Building Strategies

Link-building remains one of the most important search engine optimisation (SEO) techniques for improving a website’s authority and Google rankings.
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The Complete Guide to Evergreen Content

Any business interested in improving their SEO strategy will likely have heard of evergreen content. For smart digital marketers and content creators, evergreen content is an incredibly valuable asset, helping to boost rankings and drive traffic to your site.
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SEO Insights: November 2023 Report

There’s been little space to breathe since October’s Spam and Core update. With the holiday season ramping up, November is always a busy month for Google as it works to limit seasonal spikes in spam.
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What are Rich Snippets? All You Need to Know

Rich snippets are important SEO tools that marketers should know about. Rich snippets provide essential additional details about your web pages in search engine results pages (SERPs) that make such a difference in how searchers understand what your website is all about.

Ecommerce SEO Strategies for Black Friday 2023

Black Friday is one of the biggest shopping days of the year for retailers, with billions spent online.
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SEO Insights: October 2023 Report

In October, Google rolled out another two major updates: the new Spam update and another Core update.
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Should You Use AI Images in Your Web Content?

The rise of AI image generation tools like DALL-E, Midjourney and Stable Diffusion has opened new possibilities for businesses to create custom images that complement their website content.
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