Latest Blog Posts
When it comes to building trust and converting customers, reviews can’t be ignored. We use testimonials and feedback as a way of making decisions about brands, products or services.
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January was a relatively quiet month in terms of ranking fluctuations and updates in Google search results.
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For startups and small businesses looking to grow, one of the most impactful ways to drive traffic and conversions is to try and rank in Google Maps.
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What will search engine optimisation look like in 2024 as innovations like generative AI and evolving algorithms continue reshaping the industry?
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Happy New Year! As we start 2024, we are probably leaving behind one of the most disruptive years in search in recent times.
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Link-building remains one of the most important search engine optimisation (SEO) techniques for improving a website’s authority and Google rankings.
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Any business interested in improving their SEO strategy will likely have heard of evergreen content. For smart digital marketers and content creators, evergreen content is an incredibly valuable asset, helping to boost rankings and drive traffic to your site.
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There’s been little space to breathe since October’s Spam and Core update. With the holiday season ramping up, November is always a busy month for Google as it works to limit seasonal spikes in spam.
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Rich snippets are important SEO tools that marketers should know about.
Rich snippets provide essential additional details about your web pages in search engine results pages (SERPs) that make such a difference in how searchers understand what your website is all about.
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Black Friday is one of the biggest shopping days of the year for retailers, with billions spent online.
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In October, Google rolled out another two major updates: the new Spam update and another Core update.
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The rise of AI image generation tools like DALL-E, Midjourney and Stable Diffusion has opened new possibilities for businesses to create custom images that complement their website content.
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