Showing Category: Search Engine Optimisation
Featured Blog Posts
Another month goes by, and the headlines are, yet again, all about AI. All talk in the world of SEO is the fast-paced evolution of search, which is, in turn, necessitating a change in strategy to adapt to the “new Google”.
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What is a Content Marketing Strategy?
A content marketing strategy is your roadmap for creating, publishing, and managing content that attracts and engages your target audience while supporting your business goals.
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Latest Blog Posts
In general, SEO is much more about building for the long-term, rather than quick wins.
At Artemis, we take a bespoke approach to optimising any site, but we firmly recognise that getting results is what’s truly important.
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Getting found online is a big deal for any business. For a long time, the main way to do that has been through SEO—Search Engine Optimisation—which helps your website show up in Google search results.
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SEO is an ever-elusive acronym, but what is search engine optimisation? In truth, it’s probably the case that no one truly understands how search engines evaluate internet content.
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Taking your business online is all about maintaining a positive and consistent presence and carefully considering your campaigns in order to maximise their efficiency.
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When it comes to measuring and improving SEO performance, many business owners focus solely on optimising their websites.
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Nowadays, having a mobile-friendly website is one of the most important aspects of your business.
With the majority of web traffic now coming from mobile devices, search engines like Google have adapted their indexing practices to prioritise mobile content.
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With the constant evolution of Google’s algorithms, many are left wondering: is link building still a vital component of SEO in 2024?
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Google doesn’t always crawl and index every page on a website in an instant. It can invariably take days or even weeks to appear on the search engine’s radar, which can understandably get in the way of your SEO efforts.
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Integrating video into your SEO campaigns not only enriches the user experience but also significantly boosts engagement metrics, which are crucial for search engine rankings.
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The world of work has evolved drastically since the pre-pandemic days. It’s not uncommon to see companies sector-wide adopt a hybrid or remote business model, with all or some of their teams working without a permanently fixed location.
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Some small business owners, particularly in the post-Covid climate, struggle to grow their companies.
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Having the right tools and software can optimise your digital marketing efforts for better results.
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What is Keyword Tagging?
Keyword tagging is the process of organising and grouping related keywords into specific categories to improve search engine optimisation and content strategy.
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Rich snippets are important SEO tools that marketers should know about.
Rich snippets provide essential additional details about your web pages in search engine results pages (SERPs) that make such a difference in how searchers understand what your website is all about.
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Here at Artemis Marketing, we’d be the first to tell you how important SEO is and why having a robust strategy is crucial for helping you drive qualified traffic and leads to your website.
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If you’re a recent graduate embarking on your career in digital marketing, or you’re looking to transition into marketing and content creation roles, developing your SEO abilities should be a top priority.
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Duplicate content is a problem that all websites want to avoid where possible.
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Connecting with your audience on a deeper level is critical for success in today’s digital marketing landscape.
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On 1st July 2023, Universal Analytics evolved into Google Analytics 4, allowing users to measure a wide range of data from iOS and Android apps, and the web.
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Business blogging is one of the most effective ways to gain greater visibility online, whether you’re a dentist or estate agent, setting up your own catering business or accountancy practice.
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At Google I/0 2023, the search engine giant announced groundbreaking new features and advancements that could drastically influence and shape the future of search marketing.
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A website is the heart of any business, and it needs to be reliable to enable you to meet your goals and build your reputation.
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There is no universal, one-size-fits-all approach to getting your website ranking on Google. Investing in SEO is going to be a different journey for every business – some will fare better than others, and it’s likely that what Google considers ‘best practices’ will change down the line.
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Not sure why your website isn’t getting organic traffic? It could be down to an accidental black hat SEO tactic you’ve performed on your website, without even knowing.
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Now that 2023 is underway, businesses are mapping out their plans and priorities for the year ahead. But to really hit the ground running, it’s worth incorporating the latest marketing trends into your strategy for bigger results.
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If you’re a small business, it can be hard to make people aware of your brand and services. How can you compete with larger businesses with a more established following and a larger marketing budget?
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Did you know that your business’ website security directly affects your SEO? Google sees many of the effects of a hack or breach as a negative ranking factor.
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Google has chosen to make changes to its local listing platform. Previously known as Google My Business, or commonly by the acronym GMB, the service is now called Google Business Profile.
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Your SEO strategy is fundamental to attracting customers and turning them into conversions and sales. A high-quality SEO strategy should always include a mix of both on-page and off-page SEO techniques and tactics – there is no point in doing one without the other.
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Great images can be one of the most important aspects of your website from a user perspective.
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