Showing Category: Search Engine Optimisation
Latest Blog Posts
What is schema?
Schema is a type of structured data that allows search engines to better understand a website, page, or elements on a page.
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If you’re a small or medium-sized business owner you may not have come across the term ‘bounce rate’ or you may have noticed it on your Google Analytics web stats.
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A lot of website owners think that the most vital part of their online business is getting traffic. While this is, of course, pretty essential, there’s actually something far more important to work towards – converting that traffic into paying customers.
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We see them every day on Google’s search results pages: meta tags – the title tag that specifies the title of a web page, and the meta description underneath.
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In Part One of our series on artificial intelligence (AI) and search engines, we looked at how AI is changing the way the users search and how search engines function.
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There are many ways that you can optimise your website to improve its position in search rankings. But for some businesses, the real challenge is turning visitors to the site into customers.
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Your website might have an amazing design, be well optimised for conversions and get good levels of traffic but there is one issue that could make all your hard work go to waste: your site speed is too slow.
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It goes without saying that conversions via your website are vital, but many websites skip simple tricks to boost their conversion rate.
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In 2016, a study found that the number of people browsing the internet on their mobile overtook desktop for the first time ever.
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Have a website? You should apply Schema Markup.
Why? schema.org is a powerful optimisation technique which will help search engines to understand what the data on your website actually means.
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As a leading Sussex based digital marketing agency, we were very interested to view Google Webmaster’s YouTube video: How to hire an SEO.
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When you’re browsing a website or looking through Google search results, you will without a doubt end up seeing title tags on almost every page that you click on.
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