Latest Blog Posts
What is schema?
Schema is a type of structured data that allows search engines to better understand a website, page, or elements on a page.
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Does your marketing strategy need the services of a copywriter or a content writer? If you didn’t realise there was a difference, you’re not alone.
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At Artemis, we provide our clients with a completely open and transparent working process. This means that we submit relevant monthly reports with details of all of the work that we have carried out over the month, as well as information on how this work has affected rankings, conversions and a full range of other metrics.
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If you’re a small or medium-sized business owner you may not have come across the term ‘bounce rate’ or you may have noticed it on your Google Analytics web stats.
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Website ownership is a complex subject which often does not receive enough attention from business owners, probably due to the technical nature of the matter.
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Traditionally, SEO and PPC have been seen as very separate entities – rivals competing a bigger slice of the digital marketing budget in any given organisation.
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A lot of website owners think that the most vital part of their online business is getting traffic. While this is, of course, pretty essential, there’s actually something far more important to work towards – converting that traffic into paying customers.
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This week’s blog is provided by guest writer Vlad Koval from Ahrefs.
Mobile search has been revolutionising the SEO world for several years now.
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We see them every day on Google’s search results pages: meta tags – the title tag that specifies the title of a web page, and the meta description underneath.
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I joined Artemis as Finance Supervisor in September 2017 – it was my first time working in an SEO company, and there were a few things I found quite different from my experience in other finance roles.
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As marketers, we can spend all day writing about our fantastic products and services; how it works, what the benefits are and answering FAQs.
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In Part One of our series on artificial intelligence (AI) and search engines, we looked at how AI is changing the way the users search and how search engines function.
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