Oct 10

Panda, Penguin, Possum – What’s what?

Panda Penguin Possum

September was a bit of a manic month for SEO, with the new Google update named Possum affecting the local search results as well as Penguin going real-time in the algorithm. In this blog, we will go over three of the most important recent updates in the SEO industry and establish what they are doing […]

Sep 27

Making the most of your content assets for improved SEO

British Library

Writing for the Independent’s i-news Daily Briefing recently, journalist Ian Burrell reported on how the British Library is using SEO to become a major digital media publisher. With over 150 million items in its archives, including rare manuscripts and original recordings, it’s probably fair to say that the British Library’s content assets are among the […]

Sep 23

Penguin Is Finally Here And It’s Real…Time

Penguin real time

After a very long two years, Google has finally released its latest version of the Penguin algorithm but this time it’s a little different, as announced on the Webmaster Central Blog today. Traditionally major updates such as Panda and Penguin have been run in isolation, separate to Google’s main algorithm, often resulting in quite significant […]

Sep 16

Keeping your WordPress website safe and secure

How to keep your WordPress website safe and secure

    SEO is a slow process – it takes lots of time and hard work to reach the first page. Unfortunately, it doesn’t take much for your rankings to drop if Google’s algorithms detect an issue with your website. For example, a hacked site will quickly be flagged by Google and will drop in […]

Sep 08

Google Confirms: Penguin Update Imminent!

Google Confirms:  Penguin Update Imminent!

    John Mueller, a webmaster trends analyst at Google, recently announced they are working on the announcement for the launch of the latest Penguin algorithm; version4.0. Yes, you did read that correctly, they are working on the announcement itself, which may or may not mean they have finished work on the actual update. It […]

Jul 26

Why WordPress is the essential CMS for SMEs

Why WordPress is the essential CMS for SMEs

Here at Artemis we have worked with pretty much every content management system (CMS) under the sun. From custom built platforms designed for bigger or more specialist companies to very basic systems accompanying free website building software. Every system has its challenges but some can be truly awful to use from an SEO perspective. Those […]

Jul 07

SEO Strategy in an Increasingly PPC Dominated World

PPC versus SEO

The layout of Google’s SERPs (search engine results pages) has changed dramatically over the years. With maps, videos, images, featured snippets, the Knowledge graph, news and various personal suggestions all claiming their place, the first page of Google’s SERPs is now almost unrecognisable. As marketers, one of the biggest shakeups we’ve seen this year is […]

Jun 16

Integration of Search Console in Google Analytics

Google Analytics

In May Google announced that Google Search Console could be deeper integrated with Google Analytics but what exactly does this mean, what insights will it give and how do you enable this feature? Search Console is a free service offered by Google that helps website owners and marketers manage and monitor how they appear in […]

Jun 09

Quantum Computing and SEO

Quantum computing and SEO

The Guardian newspaper recently asked its readers the question “has the age of quantum computing arrived?” In the world of search engine technology the short answer to this question is “yes”. Google has been testing and utilising the power of quantum computing for some time now in an effort to improve its search results. In […]

Jun 03

Content Marketing – How to Meet Searchers Expectations

Content Marketing – How to Meet Searchers Expectations

  Content is not King. Search engines only care about your content in so far as it answers searchers questions. In the last few years especially, the web has become one huge answering machine. People query search engines and search engines attempt to answer these questions by providing results. Simple. Not really. As we saw […]