Nov 22

Expanded text ads Changes January 2017

As of the 31’st January 2017, Google Ads will be changing its advertisement formatting. You will no longer be able to create Standard text ads and will now only be able to create Expanded Text Ads (ETAs). The idea of these new adverts is to get more information into the same place so that people […]

Nov 18

Optimising your Images to Improve SEO

London City Skyline

There are a lot of small ways to improve the overall optimisation of your website that many people may overlook. One way is to make sure that any images you add to your site are well optimised. A website with well optimised images will always outrank a site with poor image optimisation, so it’s important […]

Nov 03

Why Google Reviews are Fundamental to your Business

Google Reviews

You won’t be shocked to learn that online business reviews are one of the most influencing factors during a consumer’s journey. Consumers are actively researching about products and services on Google, with 3.5 billion searches per day you need to make sure your business has a fair chance of being found. Reviews on Google could […]

Oct 10

Panda, Penguin, Possum – What’s what?

Panda Penguin Possum

September was a bit of a manic month for SEO, with the new Google update named Possum affecting the local search results as well as Penguin going real-time in the algorithm. In this blog, we will go over three of the most important recent updates in the SEO industry and establish what they are doing […]

Sep 27

Making the most of your content assets for improved SEO

British Library

Writing for the Independent’s i-news Daily Briefing recently, journalist Ian Burrell reported on how the British Library is using SEO to become a major digital media publisher. With over 150 million items in its archives, including rare manuscripts and original recordings, it’s probably fair to say that the British Library’s content assets are among the […]

Sep 23

Penguin Is Finally Here And It’s Real…Time

Penguin real time

After a very long two years, Google has finally released its latest version of the Penguin algorithm but this time it’s a little different, as announced on the Webmaster Central Blog today. Traditionally major updates such as Panda and Penguin have been run in isolation, separate to Google’s main algorithm, often resulting in quite significant […]

Sep 16

Keeping your WordPress website safe and secure

How to keep your WordPress website safe and secure

    SEO is a slow process – it takes lots of time and hard work to reach the first page. Unfortunately, it doesn’t take much for your rankings to drop if Google’s algorithms detect an issue with your website. For example, a hacked site will quickly be flagged by Google and will drop in […]

Sep 08

Google Confirms: Penguin Update Imminent!

Google Confirms:  Penguin Update Imminent!

    John Mueller, a webmaster trends analyst at Google, recently announced they are working on the announcement for the launch of the latest Penguin algorithm; version4.0. Yes, you did read that correctly, they are working on the announcement itself, which may or may not mean they have finished work on the actual update. It […]

Jul 26

Why WordPress is the essential CMS for SMEs

Why WordPress is the essential CMS for SMEs

Here at Artemis we have worked with pretty much every content management system (CMS) under the sun. From custom built platforms designed for bigger or more specialist companies to very basic systems accompanying free website building software. Every system has its challenges but some can be truly awful to use from an SEO perspective. Those […]

Jul 07

SEO Strategy in an Increasingly PPC Dominated World

PPC versus SEO

The layout of Google’s SERPs (search engine results pages) has changed dramatically over the years. With maps, videos, images, featured snippets, the Knowledge graph, news and various personal suggestions all claiming their place, the first page of Google’s SERPs is now almost unrecognisable. As marketers, one of the biggest shakeups we’ve seen this year is […]