If you know anything at all about the SEO industry, you have probably heard the phrase ‘Content is king!’ time and time again.

Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: http://t.co/Esbi2ilX — Matt Cutts (@mattcutts) October 5, 2012 Does this man never sleep and why always Friday to launch such “life-changing” updates?