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Ten years ago, having a website was enough to establish your business online – today, that’s changed completely. Your customers aren’t just searching for you on Google – they’re looking for you on Instagram, checking your Facebook page for reviews, and expecting to see fresh content that shows your business is active and trustworthy.
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With changes to accessibility laws, creating an accessible website isn’t just a moral imperative – it’s a necessity.
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Latest Blog Posts
High-quality visuals remain one of the most powerful elements of a successful website. From capturing attention to showcasing products or telling your brand story, images play a key role in connecting with visitors.
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Google made SEO headlines when they added an extra E to their well-known E-A-T guidelines, so the acronym is now E-E-A-T, or Double E-A-T.
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Small businesses have it far tougher than big brands when it comes to competition, tighter budgets, and a smaller workforce.
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What is a Content Marketing Strategy?
A content marketing strategy is your roadmap for creating, publishing, and managing content that attracts and engages your target audience while supporting your business goals.
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Awareness around online accessibility and inclusivity has been steadily growing for some time, but there are still barriers that prevent many people with disabilities from reaping the full benefits of the digital world.
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Taking your business online is all about maintaining a positive and consistent presence and carefully considering your campaigns in order to maximise their efficiency.
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In today’s digital landscape, where social media and messaging apps dominate communication, email remains a powerhouse marketing channel.
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Finding ways to create fresh and engaging content consistently can be challenging. Fortunately, Artificial Intelligence tools have become a game-changer for content creators, marketers, and businesses looking to generate innovative ideas.
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What is Local SEO for Restaurants?
Local SEO for restaurants is the process of optimising your online presence to attract nearby customers searching for dining options.
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With the constant evolution of Google’s algorithms, many are left wondering: is link building still a vital component of SEO in 2024?
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Integrating video into your SEO campaigns not only enriches the user experience but also significantly boosts engagement metrics, which are crucial for search engine rankings.
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Having the right tools and software can optimise your digital marketing efforts for better results.
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When it comes to building trust and converting customers, reviews can’t be ignored. We use testimonials and feedback as a way of making decisions about brands, products or services.
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What will search engine optimisation look like in 2024 as innovations like generative AI and evolving algorithms continue reshaping the industry?
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Any business interested in improving their SEO strategy will likely have heard of evergreen content. For smart digital marketers and content creators, evergreen content is an incredibly valuable asset, helping to boost rankings and drive traffic to your site.
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Black Friday is one of the biggest shopping days of the year for retailers, with billions spent online.
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If you’re a recent graduate embarking on your career in digital marketing, or you’re looking to transition into marketing and content creation roles, developing your SEO abilities should be a top priority.
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Connecting with your audience on a deeper level is critical for success in today’s digital marketing landscape.
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On 1st July 2023, Universal Analytics evolved into Google Analytics 4, allowing users to measure a wide range of data from iOS and Android apps, and the web.
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A website is the heart of any business, and it needs to be reliable to enable you to meet your goals and build your reputation.
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It’s almost impossible to grow your business without first building trust with your customers. A high percentage of your potential customers will check your website first before making a purchase or engaging with your brand, so it’s essential that their first impression of your website is a positive one.
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Now that 2023 is underway, businesses are mapping out their plans and priorities for the year ahead. But to really hit the ground running, it’s worth incorporating the latest marketing trends into your strategy for bigger results.
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Content should be an integral element of any SEO strategy – they are very much connected, and one complements the other.
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If you’re a small business, it can be hard to make people aware of your brand and services. How can you compete with larger businesses with a more established following and a larger marketing budget?
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Did you know that your website’s security directly affects your search engine visibility? Google and other search engines increasingly factor cybersecurity into their ranking algorithms.
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