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Google made SEO headlines when they added an extra E to their well-known E-A-T guidelines, so the acronym is now E-E-A-T, or Double E-A-T.
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Small businesses have it far tougher than big brands when it comes to competition, tighter budgets, and a smaller workforce.
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Latest Blog Posts
What is a Content Marketing Strategy?
A content marketing strategy is your roadmap for creating, publishing, and managing content that attracts and engages your target audience while supporting your business goals.
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Awareness around online accessibility and inclusivity has been steadily growing for some time, but there are still barriers that prevent many people with disabilities from reaping the full benefits of the digital world.
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In today’s digital landscape, where social media and messaging apps dominate communication, email remains a powerhouse marketing channel.
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Finding ways to create fresh and engaging content consistently can be challenging. Fortunately, Artificial Intelligence tools have become a game-changer for content creators, marketers, and businesses looking to generate innovative ideas.
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What is Local SEO for Restaurants?
Local SEO for restaurants is the process of optimising your online presence to attract nearby customers searching for dining options.
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With the constant evolution of Google’s algorithms, many are left wondering: is link building still a vital component of SEO in 2024?
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Integrating video into your SEO campaigns not only enriches the user experience but also significantly boosts engagement metrics, which are crucial for search engine rankings.
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In the world of interior design, aesthetics reign supreme. It’s no surprise, then, that visual content plays a crucial role in the success of interiors websites.
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Having the right tools and software can optimise your digital marketing efforts for better results.
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When it comes to building trust and converting customers, reviews can’t be ignored. We use testimonials and feedback as a way of making decisions about brands, products or services.
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What will search engine optimisation look like in 2024 as innovations like generative AI and evolving algorithms continue reshaping the industry?
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Evergreen content is the kind of informative, useful content that stays relevant long after you hit “publish.” It isn’t tied to temporary trends or timely happenings that will soon fade away.
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Black Friday is one of the biggest shopping days of the year for retailers, with billions spent online.
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If you’re a recent graduate embarking on your career in digital marketing, or you’re looking to transition into marketing and content creation roles, developing your SEO abilities should be a top priority.
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Connecting with your audience on a deeper level is critical for success in today’s digital marketing landscape.
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On 1st July 2023, Universal Analytics evolved into Google Analytics 4, allowing users to measure a wide range of data from iOS and Android apps, and the web.
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A website is the heart of any business, and it needs to be reliable to enable you to meet your goals and build your reputation.
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It’s almost impossible to grow your business without first building trust with your customers. A high percentage of your potential customers will check your website first before making a purchase or engaging with your brand, so it’s essential that their first impression of your website is a positive one.
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Now that 2023 is underway, businesses are mapping out their plans and priorities for the year ahead. But to really hit the ground running, it’s worth incorporating the latest marketing trends into your strategy for bigger results.
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Content should be an integral element of any SEO strategy – they are very much connected, and one complements the other.
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If you’re a small business, it can be hard to make people aware of your brand and services. How can you compete with larger businesses with a more established following and a larger marketing budget?
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We’ve known for many years that providing users with high quality web content is essential to any digital marketing strategy, helping you generate more traffic for your site and earning trust from your target audience.
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