Latest Blog Posts
If you’re a small business, it can be hard to make people aware of your brand and services. How can you compete with larger businesses with a more established following and a larger marketing budget?
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Google Updates
September was a busy month for Google algorithm updates. We saw the completion of the Helpful Content Update, which didn’t make much of an impact on search results in general, although Danny Sullivan, Search Liaison at Google, mentioned that the effects of this will be more noticeable with the rollout of ongoing Google updates.
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There was some big news in August with Google’s prior announcement and subsequent launch of a new update called the “Helpful Content Update” (HCU).
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Just over 10 years ago, in October 2012, Google launched its new Disavow Tool in Search Console.
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On the 25th of May, Google announced a new “broad core update” and it appears to be quite a significant one.
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Did you know that your website’s security directly affects your search engine visibility? Google and other search engines increasingly factor cybersecurity into their ranking algorithms.
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SpamBrain
Google seems to have a habit of picking some very suspect names for its algorithms and the latest name to emerge from the Googleplex is SpamBrain!
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User Experience (UX) and Conversion Rate Optimisation (CRO) are terms that get thrown around a lot whenever the topic of site performance arises.
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In an effort to remain a dominant power in the world of search engines, Google’s algorithm is going through changes again.
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When it comes to customer retention, user experience plays a critical role. But with so many variables to consider, understanding how your visitors are using your website can enhance your digital strategy considerably.
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Google has chosen to make changes to its local listing platform. Previously known as Google My Business, or commonly by the acronym GMB, the service is now called Google Business Profile.
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Your SEO strategy is fundamental to attracting customers and turning them into conversions and sales. A high-quality SEO strategy should always include a mix of both on-page and off-page SEO techniques and tactics – there is no point in doing one without the other.
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