Latest Blog Posts
There was some big news in August with Google’s prior announcement and subsequent launch of a new update called the “Helpful Content Update” (HCU).
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We’ve known for many years that providing users with high quality web content is essential to any digital marketing strategy, helping you generate more traffic for your site and earning trust from your target audience.
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Just over 10 years ago, in October 2012, Google launched its new Disavow Tool in Search Console.
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The team at Artemis enjoyed a fantastic afternoon out when we visited Tulleys Farm to take on their escape rooms.
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On the 25th of May, Google announced a new “broad core update” and it appears to be quite a significant one.
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Did you know that your website’s security directly affects your search engine visibility? Google and other search engines increasingly factor cybersecurity into their ranking algorithms.
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SpamBrain
Google seems to have a habit of picking some very suspect names for its algorithms and the latest name to emerge from the Googleplex is SpamBrain!
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Duplicate Content
60% of the content on the internet is duplicate, according to Gary Illyes, webmaster trends analyst at Google.
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User Experience (UX) and Conversion Rate Optimisation (CRO) are terms that get thrown around a lot whenever the topic of site performance arises.
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In an effort to remain a dominant power in the world of search engines, Google’s algorithm is going through changes again.
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Customer experience (CX) and user experience (UX) have been at the heart of digital trends in recent years, and 2022 will be no exception.
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When it comes to customer retention, user experience plays a critical role. But with so many variables to consider, understanding how your visitors are using your website can enhance your digital strategy considerably.
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