Crucial Environmental are a Sussex based company who specialise in asbestos surveys, removals, waste disposal, sampling, management plans and remedial project management. Their services cover the whole of the South East, including London, Hampshire, Kent and Surrey. We have been managing Crucial Environmental’s SEO campaign since June 2016, but In February 2017, Dave got in touch with us regarding his AdWords campaigns. These were being managed by an agency, but Dave was unsure of what he was getting for his spend. Asbestos keywords are not the cheapest to bid on, especially within London, so it is imperative to ensure the account is being manage effectively to get the most out of the budget. Since rebuilding the account, we have achieved some significant gains.