Latest Blog Posts
As is typical every month now, most of the SEO chatter online is regarding AI and its impact on search.
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A website is the heart of any business, and it needs to be reliable to enable you to meet your goals and build your reputation.
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For any business with physical premises or offering a service over a specific area, good local SEO work is essential to help you rank higher and get more customers to your site.
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There is no universal, one-size-fits-all approach to getting your website ranking on Google. Investing in SEO is going to be a different journey for every business – some will fare better than others, and it’s likely that what Google considers ‘best practices’ will change down the line.
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March was a busy month for Google. It rolled out a new Core Update, and it was a big one, whilst also making its AI chatbot, Bard, finally available.
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When done right, local landing pages can work phenomenally well. According to BrightLocal, 81% of consumers use Google as their primary platform for reading business reviews, reinforcing Google’s dominance in local search behaviour.
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February was a busy month in the world of search. Bing (the Microsoft search engine that you probably don’t use that often) released it’s much anticipated AI Chat facility.
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It has been well-known for many years that one of the most important aspects of digital marketing and SEO is the content on your website.
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It’s almost impossible to grow your business without first building trust with your customers. A high percentage of your potential customers will check your website first before making a purchase or engaging with your brand, so it’s essential that their first impression of your website is a positive one.
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January continued where we left off last year, with a huge amount of chatter around the use and benefits of tools such as OpenAI’s ChatGPT.
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Now that 2023 is underway, businesses are mapping out their plans and priorities for the year ahead. But to really hit the ground running, it’s worth incorporating the latest marketing trends into your strategy for bigger results.
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Content should be an integral element of any SEO strategy – they are very much connected, and one complements the other.
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